View this brief video to learn about the big data analytics platform that empowered a ridesharing service to improve the user experience and test new product features. Discover how this strategy accelerates analysis of large amounts of data to produce actionable insights faster.
Transit ridership is steadily increasing: In the US, citizens took 10.8 billion trips on public transportation in 2014; In the EU, there are nearly 60 billion passenger journeys on public transport each year. Prepare your assets for increased ridership by focusing on the 5 methods outlined in this paper.
This expert e-guide explains the current landscape of the taxi-hailing application market (think Uber) and examines how location-based mobile apps are revolutionizing customer relationship management in hospitality, insurance, and retail with a big emphasis on the customer privacy concern.
In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services.
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