DEFINITION: Any symbols, such as a word, number, picture, or design, used by manufacturers or merchants to identify their own goods and distinguish them from goods made or sold by others. Trademarks are federally registered in the U.S. Patent and Trademark Office of the Department of Commerce.
Law firms have had to develop new strategies to compete and win in a legal market that contains greater uncertainty than any that has come before it. This paper will briefly outline strategies for success in the evolving legal marketplace.
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