Business of Information Technology  >   Business Processes  >   Marketing  >   Online Marketing  >  

Search Engine Marketing

RSS Feed    Add to Google    Add to My Yahoo!
ALSO CALLED: Paid Inclusion, SEM, Bid for Placement
DEFINITION: Paid inclusion is a search engine marketing model in which Web site owners pay a search engine company to guarantee their sites will show up in search results. In addition to guaranteeing that a client's Web site will be indexed, paid inclusion may ensure that the search engine's crawler software visits the client's site more frequently, and may also give clients the option to submit information about  … 
Definition continues below.
Search Engine MarketingReports
7 Matches

There are currently no reports cataloged under the topic:
Search Engine Marketing

Please conduct a new search.

7 Matches
 
SEARCH ENGINE MARKETING DEFINITION (continued): …  their pages more often.According to proponents, such as Yahoo, paid inclusion will help to improve the relevancy of results because it enables the indexing of Web pages that are difficult to access otherwise. Opponents argue that paid inclusion will skew search results, making the ranking less relevant. Although Yahoo and some other practitioners claim that paid inclusion doesn't affect the ranking of a paid link, the mere inclusion of links that would not otherwise be in the results is likely to change the rankings of some other links.A disclosure statement on the Yahoo site says that some links … 
Search Engine Marketing definition sponsored by SearchSOA.com, powered by WhatIs.com an online computer dictionary

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement