In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.
New Sales Performance Management solutions enable sales leaders to align technology to business need and strategy. Read this paper for a series of discussions related to the metrics-based sales productivity solutions that forward thinking sales organizations are employing to harness the power of the pipeline and take advantage of sales analytics.
Forecasts never seem to be as accurate as you would like them, or need them, to be. This white paper explores why forecasting is often poorly done and provides some ways to improve it. Continue reading to learn what management must know about forecasting.
The challenge facing many organizations is exactly how to deploy analytics to unlock insight from customer data. This e-book offers an executive overview of customer data analytics and customer intelligence, with deployment advice and best practices from top performers.
Is your current customer relationship management (CRM) software negatively impacting your selling potential? Many of the CRM software options today have lost focus on their primary users – sales professionals – and are actually decreasing sales activity. Read on to learn how a call-centric CRM strategy can alleviate this challenge.
Compare the performance differences between firms with well a defined
and CRM supported sales process verses those without optimized sales
strategies. Discover the most dramatic areas of performance gain and the
impact on sales effectiveness.
This paper by the Yankee Group is a review of today's sales challenges and how strategically managed companies are beginning to provide consistent, accurate information to an entire network of organizations involved in the selling process.
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