The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors.
Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
In this week's Computer Weekly, we go behind the scenes at the building of Heathrow's high-tech Terminal 2 and hear from its CIO about the IT innovations. John Lewis saw 44% online sales growth over Christmas – we find out how the IT team delivered. And News International talks about moving its IT to Amazon's public cloud. Read the issue now.
sponsored by Silverpop Systems Inc. an IBM Company
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
In this week's Computer Weekly, we go behind the scenes of John Lewis's £40m e-commerce transformation plan to find out how to target the digital customer. Starbucks' European CIO talks about the coffee chain's IT strategy. And we evaluate three big suppliers' plans for virtualised networking. Read the issue now.
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