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Referrals (Marketing)

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Referrals (Marketing) Reports
The Human Face of Big Data: Data Driven
sponsored by
BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013

NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform
sponsored by Gigya
CASE STUDY: This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.
Posted: 22 Mar 2016 | Published: 22 Mar 2016


Digital Marketing Hubs: Vendor Comparison Guide
sponsored by Marketo
RESOURCE: This helpful vendor-neutral comparison from Gartner analyzes different approaches to digital marketing hubs. Learn about the different types of marketing technology and select the vendor that best suits your organization's needs.
Posted: 21 Jul 2016 | Published: 05 Jan 2016


Understanding the Business Benefits of Leveraging S/4 HANA
sponsored by SAP
WHITE PAPER: To thrive and stay relevant, it's time to rethink business models, processes, and how people work. In this S/4HANA roadmap, discover in-memory business strategies that bridge the gap between transactional and decision-making systems by better understanding workforce engagement, the IoT and big data, customer experience, and suppliers and networks.
Posted: 08 Sep 2016 | Published: 08 Sep 2016


Case Study: 50% of Wholesale Distributer's Revenue Comes from Online
sponsored by NetSuite
RESOURCE: How did one wholesale distributer grow its online presence to constitute 50% of the business' revenue? Find out how Lucy Locket was able to increase their flexibility, scalability, and real-time visibility to expand their online presence.
Posted: 14 Oct 2016 | Published: 14 Oct 2016


The Path to 2020: Marketers Seize the Customer Experience
sponsored by Marketo
WHITE PAPER: Access this expert report to learn what is in store for customer experience over the next three years. Take away the top 5 insights gained from almost 500 CMOs and senior marketing executives and what you can do to future and what they are doing to pioneer the future.
Posted: 21 Oct 2016 | Published: 21 Oct 2016


The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
WHITE PAPER: Generic emails are a good way to alienate potential leads. Email marketing needs to be as engaging as possible in a market which bombards customers on a daily basis. Access this comphrensive guide to create the most engaging email marketing strategy possible.
Posted: 27 Jul 2016 | Published: 27 Jul 2016


Case Study: Achieve Unprecedented Visibility of B2B Processes
sponsored by TIBCO Software Inc.
CASE STUDY: eBuilder, a company that helps organizations streamline their business processes, needed to enable their clients to quickly analyze large amounts of information and make critical decisions. This case study reveals the strategy that allowed the company's clients to achieve greater visibility of B2B processes, boost efficiency, and reduce costs.
Posted: 06 Apr 2016 | Published: 31 Dec 2013

TIBCO Software Inc.

The Guide to the Marketing Technology Landscape
sponsored by Radius
WHITE PAPER: This resource describes the challenge CMOs face in uniting new technologies like predictive marketing with existing strategies and provides crucial advice on how to overcome this hurdle.
Posted: 28 Jan 2016 | Published: 31 Dec 2015


"Hacks" for Customer Acquisition: Shortcuts for the Entire Buyer Lifecycle
sponsored by Radius
WHITE PAPER: This resource discusses several "hacks," or helpful shortcuts, that marketers can implement at every stage of the buyer lifecycle to boost customer acquisition.
Posted: 27 Jan 2016 | Published: 31 Dec 2015

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