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How marketing is taking charge leading the customer experience: Insights from the IBM State of Marketing 2013 survey
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

2014 IT Budget Benchmark
sponsored by ComputerWeekly.com
IT BRIEFING: IT spending will grow  by 3% in 2014 but this hides a significant growth in shadow IT spending by other parts of the business, the CEB 2014 IT Budget Benchmark reveals.
Posted: 29 Nov 2013 | Published: 29 Nov 2013

ComputerWeekly.com

The Connected Consumer and the New Decision-Making Cycle
sponsored by IBM
WHITE PAPER: This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey.
Posted: 18 Feb 2014 | Published: 28 Feb 2013

IBM

Improving Core Financials and IT Governance with SaaS-Based ERP
sponsored by Kenandy
EGUIDE: This expert e-guide examines why savvy CFOs are moving core financials to the cloud. Also inside, learn about the value of SaaS ERP for business processes like IT governance.
Posted: 29 Jan 2014 | Published: 29 Jan 2014

Kenandy

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Dynamic Business - From Aspiration to Reality
sponsored by Microsoft India
WHITE PAPER: This resource examines how you can make your organization a dynamic business with the right set of innovative and proactive applications and tools.
Posted: 19 Dec 2013 | Published: 19 Mar 2013

Microsoft India

JBoss Enterprise BRMS Compared to IBM Operational Decision Manager and IBM Business Process Manager Standard
sponsored by Red Hat
WHITE PAPER: An evolution is currently taking place regarding business process management (BPM). The resources used to create business solutions are also evolving. Access this white paper today to learn just how – and better understand the importance of creating business solutions with less variability, improved accuracy, and greater environmental awareness.
Posted: 04 Dec 2013 | Published: 31 Jan 2013

Red Hat

The BPM Certification Maze: Picking the Right Program
sponsored by IBM
EGUIDE: If you're creating or expanding your company's business process management (BPM) team, it's imperative to be sure the BPM specialists you're entrusting with your process-improvement projects have the right skills and know-how for the job. But how exactly do you do that?
Posted: 26 Nov 2013 | Published: 26 Nov 2013

IBM

Podcast: Automate lately? The value of automation with or without cloud
sponsored by Hewlett-Packard Company
PODCAST: This webcasts explains the fundamentals of automation and how it fits into a larger cloud strategy. Inside, get practical advice on where and how to get started.
Posted: 26 Nov 2013 | Premiered: Nov 18, 2013

Hewlett-Packard Company
 
 
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