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Who's Driving Your Brand? Navigating Today's Confusing Customer Pathways and Arriving with Your Brand Intact
sponsored by Teradata
EBOOK: This ebook will cover how marketers can gain competitive advantage by leveraging social media and loosening the reins on your brand.
Posted: 16 Feb 2015 | Published: 31 Dec 2014

Teradata

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Gartner: How CIOs should prepare for optimising IT in the digital economy
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy.
Posted: 09 Sep 2014 | Published: 09 Sep 2014

ComputerWeekly.com

Making Business Processes Smarter in the Age of the Customer
sponsored by RXP Services
WHITE PAPER: Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.
Posted: 12 Jun 2014 | Published: 30 Apr 2013

RXP Services

When Network Monitoring Tools Improve Business Intelligence
sponsored by Gigamon
EGUIDE: This expert e-guide highlights new emerging monitoring strategies that tie together cloud provisioning and service and application delivery. Discover how creating a clearer view of application performance can help you improve business processes, and explore the various tools that are part of modern networking strategies.
Posted: 07 May 2014 | Published: 07 May 2014

Gigamon

Decision Management: Reaping the Rewards, Skirting the Pitfalls
sponsored by eBizQ
EBOOK: In this expert handbook, learn why combining business rules and predictive analytics to create decision management systems is becoming common, according to Mike Gualtieri, a principal analyst at Forrester Research Inc. Discover the critical first step of decision management, what it involves, and how it can benefit your organization.
Posted: 09 Sep 2014 | Published: 08 Sep 2014

eBizQ

How real-time intelligence is driving BPM
sponsored by IBM
EGUIDE: This e-guide explores what capabilities "intelligent business process management suites" (iBPMS) will feature, and discusses in an extensive Q&A how businesses can benefit from implementing these new technologies.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

IBM

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM
 
 
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