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Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

BPM E-Guide: Part I: The rise of BPM for Process Modeling, Part II: BPMN 2.0: The emerging star of business process modeling
sponsored by TechTarget
RESOURCE: Process modeling standards have grown more important over time, especially given that businesses have sought tools that could enhance their ability to create models and build systems. Take this 2 min survey to access this expert guide on BPMN's evolution and why BPMN use is increasing and where the standard is likely to be headed.
Posted: 09 May 2014 | Published: 09 May 2014

TechTarget

Reboot Your Organization For Modern Marketing
sponsored by Box
WHITE PAPER: The following report will intends to introduce CMOs to the concept of a marketing operating system—an organizational framework that will enable CMOs to develop more flexible and more customer-aware marketing teams.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

Box

Next Generation BPM Thinking
sponsored by OpenText
WHITE PAPER: Today, it is evident that Business Process Management (BPM) has lost focus on delivering successful business outcomes. In this white paper, discover what the entire industry needs to do in order to re-focus on business outcomes and, ultimately, generate more money or protect existing money.
Posted: 24 Apr 2014 | Published: 23 Apr 2014

OpenText

Build and Run Business Applications
sponsored by K2
WHITE PAPER: It's no secret that an effective business process management (BPM) suite can help you improve process efficiency, cut costs, improve collaboration, and increase visibility. However, many companies don't want to deal with the cost, complexity, and delivery time of "big BPM." Fortunately, there's a better way.
Posted: 20 Mar 2014 | Published: 20 Mar 2014

K2

Reinvigorate BPM Strategies For Continuous Efficiencies
sponsored by Red Hat
EGUIDE: In this e-guide, experts address how to realign existing BPM strategies to enforce quality employee performance. In addition, discover key tips on how to leverage the power of open source BPM.
Posted: 22 Jul 2014 | Published: 22 Jul 2014

Red Hat

How to Align Enterprise BPM with Goals, Not Personalities
sponsored by MicroPact
EGUIDE: This expert e-guide provides tips and best practices for aligning enterprise BPM with the goals of the organization instead of the personalities.
Posted: 17 Jun 2014 | Published: 17 Jun 2014

MicroPact

Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On
 
 
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