Achieving customer loyalty is a business goal shared by virtually every service provider. Prepaid subscribers present a greater challenge because the business model has no contracts or commitments. This paper examines the business and marketing strategies that service providers can deploy to create and build loyalty among prepaid customers.
Providing the platforms to support online applications is a must for most organisations. For those pursuing a career in IT and seeking to gain the necessary accreditations, there are higher salaries on offer and an opportunity to be part of the future of IT, say analysts Bob Tarzey and Bernt Østergaard.
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