Business of Information Technology  >   Business Processes  >   Marketing  >   Marketing Literature  >  

Position Papers

RSS Feed    Add to Google    Add to My Yahoo!
Position PapersReports
 
Is Process Mapping A Barrier To Innovation? Webcast
sponsored by MicroPact
WEBCAST: In this webinar, Craig Le Clair, Vice President and Principal Analyst, Forrester Research, shares insights from a recent survey of IT professionals that uncovers many of the challenges associated with traditional process-centric development approaches, and shares how they can be overcome through a data-first approach.
Posted: 09 Jun 2014 | Premiered: Jun 3, 2014

MicroPact

VIDEO MARKETING: THE BUYER’S GUIDE TO ONLINE VIDEO PLATFORMS
sponsored by Limelight Networks, Inc.
WHITE PAPER: This buyer's guide gives an introduction to online video platforms and highlights the benefits, challenges and capabilities of such solutions.
Posted: 12 May 2014 | Published: 12 May 2014

Limelight Networks, Inc.

Next Generation BPM Thinking
sponsored by OpenText
WHITE PAPER: Today, it is evident that Business Process Management (BPM) has lost focus on delivering successful business outcomes. In this white paper, discover what the entire industry needs to do in order to re-focus on business outcomes and, ultimately, generate more money or protect existing money.
Posted: 24 Apr 2014 | Published: 23 Apr 2014

OpenText

How FrontRange Stands Out From the Crowd
sponsored by FrontRange Solutions Inc.
VIDEO: Until recently, service and client management were handled separately. But today's competitive business climate demands that IT environments – and the critical IT processes like these ones that support them – be unified.
Posted: 23 Jul 2014 | Premiered: 30 Jan 2014

FrontRange Solutions Inc.

From Campaigns to Engagement: Moving Past the Status Quo
sponsored by Infor
WHITE PAPER: Find out why organizations need to adopt various forms of communication and content for each and every decision stage and channel in order to fuel revenue growth and customer satisfaction
Posted: 06 Aug 2014 | Published: 06 Aug 2014

Infor

Better Service and Tighter Control: Innovations in Service Catalogs
sponsored by Hewlett-Packard Company
WEBCAST: In this on-demand webcast, discover how IT can deliver IT services more efficiently with an orchestrated approach to service portfolio management and the service catalog.
Posted: 12 Jun 2014 | Premiered: Jun 12, 2014

Hewlett-Packard Company

Kofax Mobile Capture - Features and Benefits of Real-Time Mobile Engagement
sponsored by Kofax, Inc.
WEBCAST: In this video, learn about Kofax Mobile Capture, which allows you to take a photo, and that information is instantly inserted into the appropriate business process. Discover how this innovative technology ensures the highest quality faster and at a lower cost, and extracts more valuable data so customer engagement is also enhanced.
Posted: 31 Mar 2014 | Premiered: Oct 7, 2013

Kofax, Inc.

BPM E-Guide: Part I: The rise of BPM for Process Modeling, Part II: BPMN 2.0: The emerging star of business process modeling
sponsored by TechTarget
RESOURCE: Process modeling standards have grown more important over time, especially given that businesses have sought tools that could enhance their ability to create models and build systems. Take this 2 min survey to access this expert guide on BPMN's evolution and why BPMN use is increasing and where the standard is likely to be headed.
Posted: 09 May 2014 | Published: 09 May 2014

TechTarget

Social CRM guide: GNC analyzes social data for better marketing
sponsored by IBM
EGUIDE: In this exclusive Solution Spotlight, discover how nutritional products retailer GNC successfully leveraged social channels  to grow their customer base and created "a net increase in the discussions about GNC,'' according to Chris James, director of social media at GNC.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Top 4 marketing skills for optimum success
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement