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| Dec 3, 2009 |
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Business of Information Technology >
Business Processes >
Marketing >
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DEFINITION: On a Web site, personalization is the process of tailoring pages to individual users'characteristics or preferences. Commonly used to enhance customer service or e-commerce sales,personalization is sometimes referred to as one-to-one marketing, because the enterprise'sWeb page is tailored to specifically target each individual consumer. Personalization is a means ofmeeting the customer's needs more
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Personalization Reports
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Personalization
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PERSONALIZATION DEFINITION (continued): … effectively and efficiently, making interactions faster andeasier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.There are a number of personalization software products available, including those fromBroadvision, ResponseLogic, and Autonomy.Personalization in some ways harkens back to an earlier day, by making consumer relationshipsmore closely tailored to the individual. If you've ever bought a book from Amazon, for example, thenext time you visit they will - like a friendly and helpful sales clerk - greet you by name andtell you about products in stock … |
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