Permission Marketing

DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message  … 
Definition continues below.

PERMISSION MARKETING DEFINITION (continued): … Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message that has been requested in advance and more cost-efficient because theprospect is already identified and targetted. In a world of information overload, automatedtelemarketing, and spam,most people welcome the idea of permission marketing.