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Partner Relationship Management

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DEFINITION: A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts  … 
Definition continues below.
Partner Relationship ManagementReports
 
Securing the Extended Enterprise
sponsored by Cybertrust
WEBCAST: This webcast takes you through the growing concern of partner compliance, and what you can do to get your partners in line and also become a better, more secure, and compliant partner.
Posted: 06 Nov 2006 | Premiered: Nov 30, 2006, 12:00 EST (17:00 GMT)

Cybertrust

Maximizing Value from SAP with Supply Chain Collaboration in Software as a Service Model
sponsored by E2open
WHITE PAPER: This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
Posted: 15 May 2007 | Published: 01 May 2007

E2open

The First Mile - Business Critical Real Time Customer Interactions
sponsored by Kofax, Inc.
WEBCAST: In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.
Posted: 31 Mar 2014 | Premiered: Mar 31, 2014

Kofax, Inc.

Make Your Social #Failproof
sponsored by Hootsuite
WHITE PAPER: Many businesses are eager to jump into social media, due to the promise of better relationships with customers, more sales, and increased brand awareness. But if you take the plunge before you're fully prepared, you could be in for some serious tidal waves.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Hootsuite

Why CIOs Need to Take Control of Customer Data
sponsored by Informatica
WHITE PAPER: This executive brief examines the business implications of unintegrated customer data and outlines how CIOs and other senior IT managers are ideally positioned to take control of customer data with data management technologies.
Posted: 27 Mar 2014 | Published: 31 May 2013

Informatica

Enterprise Architecture Summit 2014
sponsored by Gartner
BROCHURE: Organizations today are facing unprecedented disruptions and opportunities brought on by increased digitization and are looking for guidance on what it takes to get through this transformation. Access the following 2014 Summit brochure to see exactly what is going to take place this year.
Posted: 21 Mar 2014 | Published: 21 Mar 2014

Gartner

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: In this white paper, learn why taking a holistic approach to digital channels in the contact center can help you deliver consistent, seamless, personalized experiences across all customer channels.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

Genesys

Nucleus Research: The Future of Sales Performance Management
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage.
Posted: 08 Apr 2014 | Published: 31 May 2013

Oracle Corporation

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Best Practices for Web Content Management System Selection
sponsored by e-Spirit AG
WHITE PAPER: This expert eGuide provides best practices for selecting a Web content management (WCM) system and how you can rein in the content chaos.
Posted: 27 Mar 2014 | Published: 27 Mar 2014

e-Spirit AG
 
 
PARTNER RELATIONSHIP MANAGEMENT DEFINITION (continued): … A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts for the partner, allow the partner to examine service memoranda, or connect the partner with an assigned sales support representative for configuration assistance. The partner portal is typically accessed through the manufacturer's Web site, and requires the use of secure logon credentials assigned to the partner.
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