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Business of Information Technology >
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Partner Relationship Management
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DEFINITION: A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts
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Definition continues below.
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Partner Relationship Management Reports
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Sell. Smarter. Thriving in the age of the empowered customer
sponsored by IBM
WHITE PAPER:
Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.
Posted: 30 Jan 2012 | Published: 30 Jan 2012
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Smarter Commerce Manufacturing Interactive Guide
sponsored by IBM
VIRTUAL SEMINAR:
Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.
Posted: 30 Jan 2012 | Premiered: 30 Jan 2012
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Forrester Research: What To Look For In E-Signature Providers
sponsored by DocuSign, Inc.
ANALYST REPORT:
Read this Forrester Research Inc. analyst paper to learn 8 features to look for in an e-signature provider.
Posted: 20 Jan 2012 | Published: 20 Jan 2012
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Call Center Workforce Management Software Best Practices
sponsored by Infor WFM Workbrain
EGUIDE:
The market for workforce management (WFM) software in the contact center saw double-digit growth last year, but the technology still needs work, according to experts. In this e-guide you’ll explore the pros and cons of WFM.
Posted: 09 Jan 2012 | Published: 09 Jan 2012
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Social Media-based Customer Loyalty Programs
sponsored by Infor CRM
EGUIDE:
This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman.
Posted: 06 Feb 2012 | Published: 06 Feb 2012
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Improving Sales Effectiveness In a Buyer’s Market
sponsored by SAP America, Inc.
WHITE PAPER:
This paper details the results of a survey of 160 firms with annual revenues of $250M or more conducted to determine whether their customer relationship management (CRM) software is addressing the changed and changing requirements of sales reps as they develop relationships and pursue opportunities in light of ever increasing buyer expectations.
Posted: 07 Feb 2012 | Published: 07 Feb 2012
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Video: Customer Lifetime Value for IT
sponsored by IBM
VIDEOCAST:
With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch this videocast now to learn how IBM SPSS Predictive Analytics enables marketers while reducing the burden on IT.
Posted: 17 Jan 2012 | Premiered: 17 Jan 2012
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22 November 2011: Read the latest issue of the UK’s leading technology publication, where we analyse the latest technology news and what it means for IT managers.
sponsored by ComputerWeekly.com
EZINE:
In this week’s Computer Weekly, we talk to the British Library about the enormous storage challenges of digitising its printed archive; we examine the state of the UK IT jobs market and the skills that are most in demand by employers; and we look at case studies of the best virtualisation projects. Download the new issue now.
Posted: 12 Dec 2011 | Published: 12 Dec 2011
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Social engagement tips from author Qualman
sponsored by Infor CRM
EGUIDE:
Read this tip guide now to learn how to go about making the first move with your customers in Web 2.0 and what are the best tactics for engaging and retaining customers.
Posted: 08 Feb 2012 | Published: 08 Feb 2012
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Driving Situational Awareness: Optimizing informational visualization to facilitate decisions at the executive level
sponsored by CA Technologies.
WHITE PAPER:
Learn how IT leaders can foster visibility across their organization that arms the executive community with the knowledge needed to make proactive decisions — and identify and mitigate emerging risks and issues before they negatively affect the bottom line, customer satisfaction, and brand reputation.
Posted: 20 Jan 2012 | Published: 20 Jan 2012
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PARTNER RELATIONSHIP MANAGEMENT DEFINITION (continued): … A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts for the partner, allow the partner to examine service memoranda, or connect the partner with an assigned sales support representative for configuration assistance. The partner portal is typically accessed through the manufacturer's Web site, and requires the use of secure logon credentials assigned to the partner. Partner Relationship Management definition sponsored by SearchITChannel.com, powered by WhatIs.com an online computer dictionary
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