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Partner Relationship Management

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DEFINITION: A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts  … 
Definition continues below.
Partner Relationship ManagementReports
 
Securing the Extended Enterprise
sponsored by Cybertrust
WEBCAST: This webcast takes you through the growing concern of partner compliance, and what you can do to get your partners in line and also become a better, more secure, and compliant partner.
Posted: 06 Nov 2006 | Premiered: Nov 30, 2006, 12:00 EST (17:00 GMT)

Cybertrust

Maximizing Value from SAP with Supply Chain Collaboration in Software as a Service Model
sponsored by E2open
WHITE PAPER: This white paper highlights some of the risks and challenges associated with establishing collaborative, shared supply chain processes across all trading partners.
Posted: 15 May 2007 | Published: 01 May 2007

E2open

Customer Experience: Essential Requirements for Company Profitability and Competitive Success
sponsored by Genesys
WHITE PAPER: Companies across all industries are feeling pressure to improve the customer experience while reducing costs at the same time. However, most are not prepared to cost-effectively provide great, real-time. multi-channel customer experiences, due to outdated technology and processes.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

Genesys

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

Digital CRM and the Customer Experience
sponsored by IBM
EGUIDE: This e-guide from the experts at SearchCRM.com describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce.
Posted: 24 Mar 2014 | Published: 24 Mar 2014

IBM

Nucleus Research: The Future of Sales Performance Management
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage.
Posted: 08 Apr 2014 | Published: 31 May 2013

Oracle Corporation

Data Quality: A Priority for Sales and Marketing
sponsored by Salesforce - Data.com
RESEARCH CONTENT: Data quality continues to be one of the greatest challenges for successful CRM efforts. Read this report to learn what Nucleus Research discovered through interviews with Data.com customers, and the benefits that were realized by having access to rich, reliable and relevant data directly within Salesforce.
Posted: 17 Apr 2014 | Published: 31 May 2013

Salesforce - Data.com

Workforce and Customer Experience Assessment
sponsored by IBM
ASSESSMENT TOOL: Access the following resource to take the social business assessment to find out just how "social" you really are. Also uncover how the social business can ultimately create a smarter workforce and exceptional customer experience.
Posted: 14 Mar 2014 | Published: 14 Mar 2014

IBM

Meeting Customers Where They Are With Dynamic, Real-Time Mobile Engagement
sponsored by Kofax, Inc.
WHITE PAPER: This white paper to highlights a mobile engagement and analytics platform equipped with all the necessities to provide comprehensive, real-time self-service capabilities, ensure a top-notch customer experience.
Posted: 03 Apr 2014 | Published: 31 Jan 2014

Kofax, Inc.

Advanced Technologies Key to Next-Gen Contact Centers
sponsored by LogMeIn, Inc.
EGUIDE: Access this helpful e-guide to learn how to improve customer experience by equipping contact center agents with the right tools and technologies. Discover why Forrester Research analyst Art Schoeller recommends an "outside-in approach" to acquiring new contact center technologies, and explore his key considerations for adopting new tools
Posted: 27 Mar 2014 | Published: 27 Mar 2014

LogMeIn, Inc.
 
 
PARTNER RELATIONSHIP MANAGEMENT DEFINITION (continued): … A partner portal is a Web-based application that allows a manufacturer's established partner (usually a distributor, reseller, installer, service provider, or other strategic partner) to obtain direct access to marketing resources, pricing and sales information, as well as technical details/support that are unavailable to other end users. For example, the partner portal may list new promotions or discounts for the partner, allow the partner to examine service memoranda, or connect the partner with an assigned sales support representative for configuration assistance. The partner portal is typically accessed through the manufacturer's Web site, and requires the use of secure logon credentials assigned to the partner.
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