Organisations that are investing in key areas of IT and changing their mindset in the way they approach IT are well ahead of those just trying to save money, say analysts Clive Longbottom and Bob Tarzey.
This expert Q & A session explores the challenges retailers face as they increase data collection to combat fraudulent returns and policy abuse in today’s struggling economy. Find strategic advice on how retailers can cut down on fraud and determine the necessary tools and processes that must be in place to protect customer identities.
Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior.
While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
In this week's Computer Weekly, we go behind the scenes of John Lewis's £40m e-commerce transformation plan to find out how to target the digital customer. Starbucks' European CIO talks about the coffee chain's IT strategy. And we evaluate three big suppliers' plans for virtualised networking. Read the issue now.
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