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Mobile CRM

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ALSO CALLED: mCRM, Mobile Customer Relationship Management, Wireless Customer Relationship Management, Wireless CRM
DEFINITION: The ability to use handheld devices to manage sales, sales contacts, and customer service activities.
Mobile CRM Reports
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Evolving Toward the Next Phase of Email
sponsored by IBM
WHITE PAPER: In this Osterman Research report, learn how email is evolving and combining with new technologies. Explore how you can ensure that your email is securely integrated with new capabilities such as mobile and social, so that you can leverage email as a competitive advantage rather than allow it to become a liability.
Posted: 11 Feb 2016 | Published: 30 Jun 2014

IBM

Mobile App Analytics Walkthrough
sponsored by CA Technologies
VIDEO: Watch this webcast to find out how in-app analytics can optimize the development process by alerting teams about performance issues, and how this ultimately improves what the user sees.
Posted: 08 Feb 2016 | Premiered: 05 Oct 2015

CA Technologies

Enterprise Mobile Management: The Vendors That Matter Most
sponsored by MobileIron
RESEARCH CONTENT: In this resource, Forrester Research evaluates the 11 most significant EMM vendors from 2015 and provides an analysis to help I&O professionals select the right partner for their EMM. Read on to determine why today's EMM provides a model for future unified application and device management and drives secure productivity.
Posted: 08 Feb 2016 | Published: 04 Dec 2015

MobileIron

Unify Data Access Across the Logical Data Warehouse
sponsored by IBM
WEBCAST: By 2020, there will be over 30 billion connected devices. This webcast goes into detail about what this means for the future of data and explains how a logical data warehouse strategy can help you keep up by allowing you to access all your relevant data from a single application.
Posted: 04 Feb 2016 | Premiered: Dec 31, 2015

IBM

How to Gain Full Visibility into Customers, Projects, and Profitability
sponsored by FinancialForce
VIDEO: This video explores how you can bring together CRM and professional services automation (PSA) tools in one dashboard in order to gain full visibility into project status, customer interactions, and business expenses.
Posted: 02 Feb 2016 | Premiered: 02 Feb 2016

FinancialForce

Mobile App Analytics At a Glance
sponsored by CA Technologies
WHITE PAPER: This resource explains how analytics reveal the quality of your app's user experience. Learn how to analytically achieve improved app performance for discriminating tastes.
Posted: 01 Feb 2016 | Published: 01 Feb 2016

CA Technologies

How DevOps Teams Drive Mobile App Success
sponsored by CA Technologies
WHITE PAPER: By applying the DevOps philosophy to your mobile app development process, the dedicated team responsible for the app can closely monitor performance and usage. Access this guide and learn how to create the incredible end-user experience that consumers and employees demand.
Posted: 29 Jan 2016 | Published: 29 Jan 2016

CA Technologies

Where to Place Your CX Bets in 2016
sponsored by 24/7 Customer
WHITE PAPER: Discover how to accelerate your customer experience (CX) projects' time-to-value by utilizing the latest in digital technology investments, and access 5 expert tips for digital CX. Read on for insights on fostering superior customer experience in your enterprise by honoring the mobile experience.
Posted: 29 Jan 2016 | Published: 29 Jan 2016


7 Keys to Delivering a Rock Star Customer Service Experience
sponsored by 24/7 Customer
WHITE PAPER: In this resource, you will learn 7 keys to delivering a stellar customer service experience that can differentiate your digital self-service capabilities from your competitors.
Posted: 28 Jan 2016 | Published: 28 Jan 2016


Delivering Effective CRM Today: A Look Into New, Dynamic Approaches
sponsored by Microsoft
WHITE PAPER: This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Open Source Middleware: Accelerate Application Development the Modern Way
sponsored by Red Hat
WHITE PAPER: Outdated middleware makes licensing, maintenance, and development costs rise so you can't focus on innovation. In this infographic, you'll learn how open source middleware can help you maximize developer productivity while increasing ROI.
Posted: 14 Jan 2016 | Published: 14 Jan 2016

Red Hat

CRM Stories: Rogerseller
sponsored by Microsoft
RESOURCE: In this resource, Rogerseller's Geraldine Smallacombe illustrates how she was able to give her customers a more dynamic journey. Access now and learn how to achieve a social presence that engages customers and gauges sentiment, in-depth knowledge of preferences and profiles that results in better targeting, and more.
Posted: 07 Jan 2016 | Published: 24 Jun 2015

Microsoft

Meeting Market Demands for Delivery of Innovative, New Application Services
sponsored by CA Technologies
WHITE PAPER: This executive brief describes how release automation can simplify and accelerate application delivery. Explore how to develop a true DevOps culture where innovation and time to revenue are accelerated.
Posted: 07 Jan 2016 | Published: 31 Dec 2014

CA Technologies

Sell Effectively with Smart CRM
sponsored by Microsoft
WHITE PAPER: This white paper discusses the criteria necessary for effective sales technology and explains how one organization found its sales software solution. Read on to learn how you can select the tools that will lead to sales success.
Posted: 29 Dec 2015 | Published: 29 Dec 2015

Microsoft

Your Social Intelligence Guide for Customer Service
sponsored by Microsoft
WHITE PAPER: This guide reveals how companies like LEGO take the time to listen, respond, and follow up with customers to create an amazing experience. Gain insights from experts such as Clara Shih, CEO and Founder of Hearsay Social, board member of Starbucks, and author of The Facebook Era.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Microsoft

The Future of Insurance
sponsored by ComputerWeekly.com
RESEARCH CONTENT: CIOs and IT departments in the insurance industry must strive to create an environment that will support the business focusing on future innovations, according to this report from Trustmarque.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

ComputerWeekly.com

A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.
Posted: 17 Dec 2015 | Published: 10 Dec 2015

SearchCRM

Modern Mobility E-zine: February 2016
sponsored by SearchMobileComputing
EZINE: In this issue of Modern Mobility, you will explore the state of enterprise wearables, assesses their potential use cases, and take an exclusive look at the security challenges that still remain. Read on to access a Q&A with end-user computing expert Matt Kosht, who explains why app refactoring is still a niche technology.
Posted: 09 Feb 2016 | Published: 09 Feb 2016

SearchMobileComputing

Transcript: How to Build an Engaging Mobile App in 45 Days
sponsored by Magnet
TRANSCRIPT: This transcript of a recent webcast reveals 7 steps to building a highly interactive enterprise mobile app in 45 days. Learn how you can build apps quickly while encouraging and enabling better user engagement.
Posted: 05 Feb 2016 | Published: 05 Feb 2016


Protect Revenue and Emphasize User Experience with APM Tools
sponsored by eG Innovations, Inc.
EGUIDE: Looking to boost revenue and keep your customers happy with an improved user experience? Access this expert guide to learn how to leverage the latest in application performance management (APM) tools and discover a host of approaches to evaluate end-user experience across all channels.
Posted: 05 Feb 2016 | Published: 04 Feb 2016

eG Innovations, Inc.

How to Build an Engaging Mobile App in 45 Days
sponsored by Magnet
WEBCAST: This webcast reveals 7 steps to building a highly interactive enterprise mobile app in 45 days. Learn how to not only build apps quickly, but to create one that encourages and enables user engagement.
Posted: 04 Feb 2016 | Premiered: Feb 4, 2016


How In-App Analytics put the "User" in "User Experience"
sponsored by Hewlett Packard Enterprise
EGUIDE: In the following e-guide, Matt Schulz reveals how design thinking improves workflow and promotes innovation in app development. Also learn from experts how in-app analytics increase the likelihood of success in the design thinking outcome.
Posted: 01 Feb 2016 | Published: 24 Jan 2016

Hewlett Packard Enterprise

Collaboration and Messaging Apps in the Enterprise
sponsored by Magnet
EGUIDE: In this expert e-guide, learn how new, real-time collaboration tools are driving greater productivity in the business, but more importantly, learn why CIOs should still keep an eye on the consumer messaging market.
Posted: 04 Jan 2016 | Published: 04 Jan 2016


Top 10 Ways to Boost Mobile App Engagement Using Messaging
sponsored by Magnet
WHITE PAPER: This white paper details the top 10 ways to boost mobile app engagement using messaging strategies. Discover the messaging features that can win customer loyalty.
Posted: 28 Dec 2015 | Published: 28 Dec 2015


4 Ways to Enhance Mobile App User Engagement
sponsored by Magnet
WHITE PAPER: This guide reveals how the key to building lasting relationships with customers via mobile applications lies beyond SMS or push notifications. Uncover 4 ways to drive mobile engagement and enhance customer satisfaction.
Posted: 23 Dec 2015 | Published: 23 Dec 2015

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