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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and  … 
Definition continues below.
MarketingReports
176 - 200 of 218 Matches Previous Page  | Next Page
The One-to-One Future: Are We There Yet?
sponsored by Infor CRM
WHITE PAPER: The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.
Posted: 05 Dec 2008 | Published: 05 Dec 2008

Infor CRM

The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics
sponsored by Manticore Technology
CASE STUDY: The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.
Posted: 20 Nov 2008 | Published: 20 Nov 2008

Manticore Technology

Effectively Securing Virtualized Data Centers
sponsored by Apani
WHITE PAPER: This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: 18 Nov 2008 | Published: 18 Nov 2008

Apani

Closed Loop Lifecycle Planning©: Optimizing for Energy Efficiency in the Upcoming Technology Refresh Cycle
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Hewlett-Packard Company

Gartner's Magic Quadrant for Security Information and Event Management 2008
sponsored by RSA
WHITE PAPER: Read this report to learn how to find an optimal SIEM solution that will support the real-time log collection, is scalable, easy to deploy and will be easy to support and maintain.
Posted: 17 Oct 2008 | Published: 16 Oct 2008

RSA

MarketScope for Web Content Management
sponsored by Interwoven, Inc.
WHITE PAPER: This Gartner RAS Core Research white paper lays out key points IT professionals must consider when employing web content management technologies.
Posted: 15 Oct 2008 | Published: 15 Oct 2008

Interwoven, Inc.

Multi-channel Marketing Hits the Wall
sponsored by Neolane Inc.
WHITE PAPER: This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers.
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Size DOES Matter - When Choosing the Right ERP Solution
sponsored by Xperia
WHITE PAPER: In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.
Posted: 02 Oct 2008 | Published: 30 May 2006

Xperia

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs
sponsored by SAP AG
WHITE PAPER: This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used.
Posted: 30 Sep 2008 | Published: 18 Sep 2008

SAP AG

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
sponsored by SAP AG
WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
Posted: 19 Sep 2008 | Published: 17 Sep 2008

SAP AG

Enabling Organic Growth
sponsored by SAP America, Inc.
WHITE PAPER: Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

SAP America, Inc.

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing
sponsored by Portrait Software
WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

Portrait Software

Spotlight on IT - Sustained Growth through Operational Excellence
sponsored by SAP America, Inc.
WHITE PAPER: This paper-one of four function-specific papers-is based on the IT responses and follow-up interviews with technology executives who participated in the 2008 Economist Intelligence Unit operational excellence survey sponsored by SAP.
Posted: 16 Sep 2008 | Published: 16 Sep 2008

SAP America, Inc.

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform
sponsored by EMC Corporation
WHITE PAPER: In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.
Posted: 12 Sep 2008 | Published: 12 Sep 2008

EMC Corporation

Wireless LANs Standards: Where Are We Now?
sponsored by Burton Group
WHITE PAPER: Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed.
Posted: 18 Jul 2008 | Published: 13 Nov 2006

Burton Group

Data Modeling: A Necessary and Rewarding Aspect of Data Management
sponsored by Burton Group
WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008

Burton Group

Network Security Checklist
sponsored by Cisco Systems, Inc.
TECHNICAL ARTICLE: Every SMB should have a written (and thoughtfully prepared) network-security plan in place.
Posted: 10 Jul 2008 | Published: 01 Jan 2005

Cisco Systems, Inc.

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
sponsored by Vtrenz, Inc
WHITE PAPER: This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007

Vtrenz, Inc

The End of TV as We Know It
sponsored by IBM Line of Business
WHITE PAPER: With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
Posted: 17 Jun 2008 | Published: 01 Dec 2005

IBM Line of Business

Inside India: Indians View Their Automotive Future
sponsored by IBM Line of Business
WHITE PAPER: A study of the Indian auto industry from University of Michigan Transportation Research Institute's Automotive Analysis Division and the IBM Institute for Business Value.
Posted: 12 Jun 2008 | Published: 01 Jun 2007

IBM Line of Business

Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 01 Jun 2008

Tableau Software

The Business Value of Web 2.0 Technology
sponsored by IBM
BROCHURE: It's fast becoming a Web 2.0 world. Read this paper to learn how to take advantage of new technologies and tap into the collective knowledge of employees, customers, and influencers.
Posted: 29 May 2008 | Published: 01 Jan 2007

IBM

Oracle PeopleSoft CRM Integration into the Contact Center
sponsored by AMC Technology
WHITE PAPER: This technical integration brief explains how the PeopleSoft CRM application can be integrated into a contact center, including both general technical details of call center integration, as well as how to use vendor certified software from AMC.
Posted: 09 May 2008 | Published: 01 May 2008

AMC Technology
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MARKETING DEFINITION (continued): …  white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.In September 2006, CBS launched a campaign promoting items from their fall programming line-up on 35 million eggs. Slogans etched on eggs included "Hard-boiled drama" and "Funny side up." Quoted in the International Herald Tribune, George Schweitzer, president of the CBS marketing … 

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