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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and  … 
Definition continues below.
MarketingReports
176 - 200 of 224 Matches Previous Page  | Next Page
Winning the War for Talent: Effective Talent Management in the Upstream Oil and Gas Industry
sponsored by SAP AG
WHITE PAPER: This SAP Executive Insight examines how your company can win the war for talent by answering the following questions: What challenges do today's upstream oil and gas human resource (HR) organizations face, what's the specific impact, and how do leading HR organizations perform?
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP AG

Leverage ERP for Sales & Operations Planning
sponsored by IFS
WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market.
Posted: 12 Jan 2009 | Published: 12 Jan 2009

IFS

The Human Energy Crisis: Technology's Role In Supporting Field Workforce, Hourly And High-Volume Hiring Needs
sponsored by Taleo
WHITE PAPER: For all the advances in the technology over the last 20 years, the process of hiring hourly workers has remained fairly static.
Posted: 06 Jan 2009 | Published: 31 Dec 2008

Taleo

Optimizing Customer Retention Programs
sponsored by Portrait Software
WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
Posted: 16 Dec 2008 | Published: 16 Dec 2008

Portrait Software

Invest and Innovate Today, Grow Your Business Tomorrow
sponsored by SAP America, Inc.
WHITE PAPER: Learn how integrated software solutions help you invest and innovate to sustain your company's growth by differentiating products and services keeping your costs down and prices competitive and more.
Posted: 10 Dec 2008 | Published: 10 Dec 2008

SAP America, Inc.

How to Use the Six Laws of Persuasion during a Negotiation
sponsored by Global Knowledge
WHITE PAPER: Discover the Six Laws of Persuasion and learn how to use them to conduct more effective negotiations.
Posted: 10 Dec 2008 | Published: 01 Oct 2006

Global Knowledge

The One-to-One Future: Are We There Yet?
sponsored by Infor CRM
WHITE PAPER: The need for one-to-one marketing has never been more urgent. This white paper shows how three core strategies must be deployed in order to address current and future business challenges, and to continue the journey toward the one-to-one future.
Posted: 05 Dec 2008 | Published: 05 Dec 2008

Infor CRM

The Google/TechTarget Research Project
sponsored by TechTarget
WHITE PAPER: Google and TechTarget teamed up to research the usage and interactions between search and online media during the IT purchase process. This research offers insights on making the right choices of keywords and online content for your online marketing plan.
Posted: 25 Nov 2008 | Published: 18 Nov 2008

TechTarget

Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics
sponsored by Manticore Technology
CASE STUDY: The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform.
Posted: 20 Nov 2008 | Published: 20 Nov 2008

Manticore Technology

Effectively Securing Virtualized Data Centers
sponsored by Apani
WHITE PAPER: This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: 18 Nov 2008 | Published: 18 Nov 2008

Apani

Closed Loop Lifecycle Planning©: Optimizing for Energy Efficiency in the Upcoming Technology Refresh Cycle
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Hewlett-Packard Company

Gartner's Magic Quadrant for Security Information and Event Management 2008
sponsored by RSA, The Security Division of EMC
WHITE PAPER: Read this report to learn how to find an optimal SIEM solution that will support the real-time log collection, is scalable, easy to deploy and will be easy to support and maintain.
Posted: 17 Oct 2008 | Published: 16 Oct 2008

RSA, The Security Division of EMC

MarketScope for Web Content Management
sponsored by Interwoven, Inc.
WHITE PAPER: This Gartner RAS Core Research white paper lays out key points IT professionals must consider when employing web content management technologies.
Posted: 15 Oct 2008 | Published: 15 Oct 2008

Interwoven, Inc.

Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Multi-channel Marketing Hits the Wall
sponsored by Neolane Inc.
WHITE PAPER: This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers.
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Size DOES Matter - When Choosing the Right ERP Solution
sponsored by Xperia
WHITE PAPER: In regards to Enterprise Resource Planning, customer-supplier relationships are more important for small-to-medium manufacturers than large ones, because small-to-medium manufacturers tend to have few IT resources, and rely more on the software supplier.
Posted: 02 Oct 2008 | Published: 30 May 2006

Xperia

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs
sponsored by SAP AG
WHITE PAPER: This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used.
Posted: 30 Sep 2008 | Published: 18 Sep 2008

SAP AG

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
sponsored by SAP AG
WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
Posted: 19 Sep 2008 | Published: 17 Sep 2008

SAP AG

Enabling Organic Growth
sponsored by SAP America, Inc.
WHITE PAPER: Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

SAP America, Inc.

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing
sponsored by Portrait Software
WHITE PAPER: This paper explains the challenges marketers face today and how innovative, next generation campaign approaches are beginning to separate the best from the rest.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

Portrait Software

Spotlight on IT - Sustained Growth through Operational Excellence
sponsored by SAP America, Inc.
WHITE PAPER: This paper-one of four function-specific papers-is based on the IT responses and follow-up interviews with technology executives who participated in the 2008 Economist Intelligence Unit operational excellence survey sponsored by SAP.
Posted: 16 Sep 2008 | Published: 16 Sep 2008

SAP America, Inc.

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform
sponsored by EMC Corporation
WHITE PAPER: In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.
Posted: 12 Sep 2008 | Published: 12 Sep 2008

EMC Corporation

Data Modeling: A Necessary and Rewarding Aspect of Data Management
sponsored by Burton Group
WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008

Burton Group

Wireless LANs Standards: Where Are We Now?
sponsored by Burton Group
WHITE PAPER: Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed.
Posted: 18 Jul 2008 | Published: 13 Nov 2006

Burton Group

Network Security Checklist
sponsored by Cisco Systems, Inc.
TECHNICAL ARTICLE: Every SMB should have a written (and thoughtfully prepared) network-security plan in place.
Posted: 10 Jul 2008 | Published: 01 Jan 2005

Cisco Systems, Inc.
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MARKETING DEFINITION (continued): …  white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.In September 2006, CBS launched a campaign promoting items from their fall programming line-up on 35 million eggs. Slogans etched on eggs included "Hard-boiled drama" and "Funny side up." Quoted in the International Herald Tribune, George Schweitzer, president of the CBS marketing … 

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