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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and  … 
Definition continues below.
MarketingReports
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Wireless LANs Standards: Where Are We Now?
sponsored by Burton Group
WHITE PAPER: Not all standards are created equal. Some are technically elegant but achieve little market adoption. Others are broadly deployed.
Posted: 18 Jul 2008 | Published: 13 Nov 2006

Burton Group

Data Modeling: A Necessary and Rewarding Aspect of Data Management
sponsored by Burton Group
WHITE PAPER: Data modeling has evolved from an arcane technique for database designers into an entire family of interrelated techniques that serves many constituencies, including techno-phobic business stakeholders and users. The new maturity of modeling to...
Posted: 18 Jul 2008 | Published: 19 May 2008

Burton Group

Network Security Checklist
sponsored by Cisco Systems, Inc.
TECHNICAL ARTICLE: Every SMB should have a written (and thoughtfully prepared) network-security plan in place.
Posted: 10 Jul 2008 | Published: 01 Jan 2005

Cisco Systems, Inc.

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
sponsored by Vtrenz, Inc
WHITE PAPER: This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007

Vtrenz, Inc

The End of TV as We Know It
sponsored by IBM Line of Business
WHITE PAPER: With increasing competition from convergence players in TV, telecommunications and the Internet, the media and entertainment industry is confronting unparalleled complexity, dynamic change and pressure to innovate.
Posted: 17 Jun 2008 | Published: 01 Dec 2005

IBM Line of Business

Inside India: Indians View Their Automotive Future
sponsored by IBM Line of Business
WHITE PAPER: A study of the Indian auto industry from University of Michigan Transportation Research Institute's Automotive Analysis Division and the IBM Institute for Business Value.
Posted: 12 Jun 2008 | Published: 01 Jun 2007

IBM Line of Business

Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 01 Jun 2008

Tableau Software

The Business Value of Web 2.0 Technology
sponsored by IBM
BROCHURE: It's fast becoming a Web 2.0 world. Read this paper to learn how to take advantage of new technologies and tap into the collective knowledge of employees, customers, and influencers.
Posted: 29 May 2008 | Published: 01 Jan 2007

IBM

Oracle PeopleSoft CRM Integration into the Contact Center
sponsored by AMC Technology
WHITE PAPER: This technical integration brief explains how the PeopleSoft CRM application can be integrated into a contact center, including both general technical details of call center integration, as well as how to use vendor certified software from AMC.
Posted: 09 May 2008 | Published: 01 May 2008

AMC Technology

Drive Sustainable, Profitable Growth through CRM: 8 Golden Rules to Turn Your Company into a Customer-Centric Enterprise
sponsored by SAP America, Inc.
TECHNICAL ARTICLE: To make the most of customer relationships, organizations should consider a basic set of CRM principles that we at SAP have identified based on the successful strategies of best-run companies.
Posted: 05 May 2008 | Published: 01 May 2008

SAP America, Inc.

Technology Assessment Vendor Viewpoint: Teradici Corporation
sponsored by Teradici Corporation
WHITE PAPER: This white paper gives a IT administrators a new approach to computer deployment management and PC functionality.
Posted: 10 Mar 2008 | Published: 01 Jan 2007

Teradici Corporation

IBM and SAP: Innovate. Collaborate. Grow.
sponsored by IBM Line of Business
BROCHURE: This brochure will show you how IBM and SAP can help you utilize your resources in new and better ways and realize higher efficiencies to increase the business value of your investment.
Posted: 03 Mar 2008 | Published: 01 Jun 2007

IBM Line of Business

The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007

IBM Line of Business

Cisco Growing with Technology Awards 2007
sponsored by Cisco Systems, Inc.
WHITE PAPER: Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.
Posted: 22 Feb 2008 | Published: 01 Jan 2007

Cisco Systems, Inc.

5 Keys to a Successful Identity and Access Management Implementation
sponsored by CA Technologies.
WHITE PAPER: An effective Identity and Access Management (IAM) solution is quickly becoming a must-have or enterprise organizations. In this paper learn the five keys to successful identity and access management implementation.
Posted: 20 Feb 2008 | Published: 01 Dec 2007

CA Technologies.

Top 10 Reasons Customers Choose SAP for Business Transformation
sponsored by SAP America, Inc.
WHITE PAPER: SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation.
Posted: 01 Feb 2008 | Published: 01 Jan 2006

SAP America, Inc.

Hosted CRM Buyer's Guide
sponsored by Inside CRM
WHITE PAPER: In the market for a CRM? This white paper outlines the general benefits and drawbacks of hosted vs. on-premise CRMs and lists the basic features to look for in your hosted solution. With an up-to-date overview of the CRM market...
Posted: 31 Dec 2007 | Published: 01 Dec 2007

Inside CRM

Taking On-Demand CRM Integration to the Next Level
sponsored by Oracle Corporation
WHITE PAPER: This white paper discusses customer data integration challenges facing businesses with mixed deployments and presents Oracle's vision and solution for comprehensive integration with Oracle's Siebel CRM On Demand.
Posted: 08 Nov 2007 | Published: 01 Sep 2007

Oracle Corporation

CRM without Compromise: A Strategy for Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability.
Posted: 07 Nov 2007 | Published: 01 Apr 2007

SAP America, Inc.

Eight CRM Essentials: An Executive Guide to the Eight Must-Have Elements of Every Successful CRM Initiative
sponsored by Salesforce.com
WHITE PAPER: This guide to eight proven CRM essentials distills best practices, lessons learned, and collective insights from industry experts across various company sizes, geographies, and vertical markets.
Posted: 25 Oct 2007 | Published: 01 Oct 2007

Salesforce.com

Customer Data Quality Platform: Getting to Know Your Customers Better
sponsored by Pitney Bowes Group 1 Software
PRODUCT LITERATURE: Effectively manage customer data quality processes, while consistently enhancing the customer experience on all fronts with a single, enterprise-wide customer data quality solution. Download now to find out how.
Posted: 18 Sep 2007 | Published: 01 Jan 2006

Pitney Bowes Group 1 Software

DaimlerChrysler: A Case Study in Enterprise Data Quality
sponsored by Pitney Bowes Group 1 Software
CASE STUDY: Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry.
Posted: 18 Sep 2007 | Published: 01 Oct 2004

Pitney Bowes Group 1 Software

Turning Shoppers into Advocates: The Customer Focused Retail Enterprise
sponsored by IBM Line of Business
WHITE PAPER: While retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
Posted: 18 Jul 2007 | Published: 01 Dec 2006

IBM Line of Business

Microsoft Dynamics CRM 3.0
sponsored by Microsoft
SOFTWARE DEMO: Receive a free demo of Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers.
Posted: 01 Jun 2007 | Premiered: 01 Jun 2007

Microsoft

Oracle Customer Case Study: Technogym USA Corporation Enhances Customer Relationship Management and User Adoption
sponsored by Oracle Corporation
CASE STUDY: Tying various parts of your business together from sales, marketing, and software development through manufacturing and distribution is a challenge. Learn how one company created a comprehensive solution that provided better integration for all groups.
Posted: 16 May 2007 | Published: 01 Jun 2006

Oracle Corporation
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MARKETING DEFINITION (continued): …  white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.In September 2006, CBS launched a campaign promoting items from their fall programming line-up on 35 million eggs. Slogans etched on eggs included "Hard-boiled drama" and "Funny side up." Quoted in the International Herald Tribune, George Schweitzer, president of the CBS marketing … 

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