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Market Share

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DEFINITION: Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.Steve Jobs, the co-founder of Apple, suggests the following for anyone who wishes to become a market leader: Own and control the relevant technology in whatever  … 
Definition continues below.
Market ShareReports
 
Enhancing the Customer Experience and Securing Endpoints with Biometrics
sponsored by NEC Corporation of America
TRANSCRIPT: This resource introduces NEC Corporation's NeoFace suite, a set of highly accurate facial recognition tools that use advanced facial processing and matching algorithms, and describes the business applications of biometrics.
Posted: 14 Oct 2014 | Published: 14 Oct 2014

NEC Corporation of America

Briefing: Handheld PCs, smart phones and mobile payments.
sponsored by ComputerWeekly.com
IT BRIEFING: The latest trends, market research and analysis, on handheld PCs, smartphones, and the mobile payment market from KPMG.
Posted: 23 Apr 2012 | Published: 23 Apr 2012

ComputerWeekly.com

Ultrabooks & Mobile Computing
sponsored by ComputerWeekly.com
ANALYST BRIEF: In this report extract, Juniper Research looks at the market challenges and opportunities of ultrabooks, the next generation of note book PCs.
Posted: 05 Apr 2012 | Published: 05 Jan 2012

ComputerWeekly.com

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Shaping the Future for Higher Education and Research Institutions with SAP
sponsored by SAP America, Inc.
CASE STUDY: This document discusses the solutions and best practices supported by SAP solutions to meet the needs in the higher education and research industry. It outlines the business issues this industry faces and recommended strategies for success.
Posted: 21 Feb 2008 | Published: 01 Jan 2007

SAP America, Inc.

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Sybase® Market Liquidity Analysis
sponsored by Sybase, an SAP company
WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
Posted: 25 May 2011 | Published: 25 May 2011

Sybase, an SAP company

Location Intelligence: The New Geography of Business
sponsored by Pitney Bowes Business Insight
WHITE PAPER: This white paper explores the benefits associated with location intelligence for analyzing and deploying location-based information.
Posted: 17 Mar 2008 | Published: 01 Jan 2006

Pitney Bowes Business Insight

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics
sponsored by SAS
ANALYST REPORT: Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.
Posted: 05 May 2010 | Published: 05 May 2010

SAS
 
 
MARKET SHARE DEFINITION (continued): …  market you are in, either through the use of patent or other proprietary protections. Adopt and implement better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them. Be the first to use a technology or create a category for a product. Then, make it an industry standard. Market leadership is a particularly useful and relevant concept in the Internet age, where first-movers in new markets can quickly gain monopolies for services or products. Examples of digital market leadership include: Microsoft's position … 

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