Business of Information Technology  >   Business Processes  >   Marketing  >  

Market Share

RSS Feed    Add to Google    Add to My Yahoo!
DEFINITION: Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.Steve Jobs, the co-founder of Apple, suggests the following for anyone who wishes to become a market leader: Own and control the relevant technology in whatever  … 
Definition continues below.
Market Share Reports
 
Rapid Application Delivery in Action: Best Practices from the Trenches
sponsored by Mendix
WHITE PAPER: Access this e-book for practical insight into rapid application development (RAD) and its main use cases. Also learn best practices from market leaders who have made RAD a reality within their businesses.
Posted: 23 Jul 2015 | Published: 23 Jul 2015

Mendix

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Complex event processing for more intelligent business operations
sponsored by Sybase, an SAP company
EBOOK: Read this ebizQ e-book for an introduction to complex event processing (CEP). Inside, learn about the role of CEP in intelligent operations, as well as gaining access to a special three-part report on capturing, analyzing and taking action on event data.
Posted: 10 Jun 2011 | Published: 10 Jun 2011

Sybase, an SAP company

Ahead in the Cloud: The CSC Cloud Usage Index
sponsored by CSC
WHITE PAPER: This survey of more than 3,500 cloud computing users in eight countries uncovers current user attitudes towards the cloud and their experience in adopting cloud computing. Access these findings to discover the answers to key cloud questions now.
Posted: 12 Jan 2012 | Published: 12 Jan 2012

CSC

Cable Communications Industry: Meeting the critical needs of today's cable operators
sponsored by MapInfo Corporation
WHITE PAPER: This white paper details how using location intelligence solutions can assist in the successful rollout of telecommunications services.
Posted: 26 Mar 2008 | Published: 01 Mar 2008

MapInfo Corporation

Shaping the Future for Higher Education and Research Institutions with SAP
sponsored by SAP America, Inc.
CASE STUDY: This document discusses the solutions and best practices supported by SAP solutions to meet the needs in the higher education and research industry. It outlines the business issues this industry faces and recommended strategies for success.
Posted: 21 Feb 2008 | Published: 01 Jan 2007

SAP America, Inc.

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Oneupweb Case Studies
sponsored by Oneupweb
CASE STUDY: The case studies featured in this document showcase several Oneupweb client success stories. Read how these companies significantly improved their integrated online marketing campaigns-including natural search optimization, paid search marketin campaigns.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

State of the Market: Microsoft Sharepoint
sponsored by Oracle Corporation
WHITE PAPER: Some may argue that SharePoint is not a panacea and is perhaps being over-used while many organizations around the world are reportedly using it for one or more ECM-related projects. This paper focuses on a survey conducted by AIIM that sheds light on the reality of SharePoint adoption and practice within the enterprise.
Posted: 03 Apr 2009 | Published: 02 Mar 2009

Oracle Corporation

The New Language of Business: SOA and Web 2.0. Download a complimentary chapter
sponsored by IBM
WHITE PAPER: Sandy Carter, Vice President of SOA and WebSphere Strategy, IBM Corporation, takes readers through a specific roadmap on how, where, when, and why to embrace a Service Oriented Architecture (SOA) strategy in her new book.
Posted: 22 Oct 2007 | Published: 22 Oct 2007

IBM
 
 
MARKET SHARE DEFINITION (continued): …  market you are in, either through the use of patent or other proprietary protections. Adopt and implement better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them. Be the first to use a technology or create a category for a product. Then, make it an industry standard. Market leadership is a particularly useful and relevant concept in the Internet age, where first-movers in new markets can quickly gain monopolies for services or products. Examples of digital market leadership include: Microsoft's position … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement