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Market Share

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DEFINITION: Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.Steve Jobs, the co-founder of Apple, suggests the following for anyone who wishes to become a market leader: Own and control the relevant technology in whatever  … 
Definition continues below.
Market Share Reports
Global at the Core
sponsored by Workday
WHITE PAPER: This white paper describes a modern, global enterprise application solution that transforms enterprise business by providing superior agility, control, and economics.
Posted: 17 Mar 2015 | Published: 12 Sep 2012


Briefing: Handheld PCs, smart phones and mobile payments.
sponsored by
IT BRIEFING: The latest trends, market research and analysis, on handheld PCs, smartphones, and the mobile payment market from KPMG.
Posted: 23 Apr 2012 | Published: 23 Apr 2012

Enterprise Development in the Cloud: Top Benefits, Drivers, and Concerns
sponsored by Red Hat
WHITE PAPER: According to a survey of 408 enterprise IT software development professionals, enterprises using the cloud see improvements in time to market as well as higher productivity. Read this white paper for key findings from this survey regarding enterprise development in the cloud.
Posted: 21 Apr 2015 | Published: 17 Jun 2014

Red Hat

Real World SOA Stories
sponsored by IBM
BOOK: This great collection of case studies from around the world and across a variety of industries shows how clients are achieving success and getting real value from their SOA deployments, regardless of their stage of SOA adoption.
Posted: 22 Oct 2007 | Published: 22 Oct 2007


Shaping the Future for Higher Education and Research Institutions with SAP
sponsored by SAP America, Inc.
CASE STUDY: This document discusses the solutions and best practices supported by SAP solutions to meet the needs in the higher education and research industry. It outlines the business issues this industry faces and recommended strategies for success.
Posted: 21 Feb 2008 | Published: 01 Jan 2007

SAP America, Inc.

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010


Using Advanced Analytics to Gain Insights into Your Revenue Stream
sponsored by SAP America, Inc.
WHITE PAPER: This CustomerCentric SellingĀ® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

SAP America, Inc.

Oneupweb Case Studies
sponsored by Oneupweb
CASE STUDY: The case studies featured in this document showcase several Oneupweb client success stories. Read how these companies significantly improved their integrated online marketing campaigns-including natural search optimization, paid search marketin campaigns.
Posted: 06 Apr 2007 | Published: 01 Sep 2006


Everything You Need to Know about Email and Web Security (But Were Afraid to Ask)
sponsored by Symantec Hosted Services
PRODUCT LITERATURE: What you don't know can destroy your business. It's hard to imagine modern business without the internet but in the last few years it has become fraught with danger. Internet crooks are the dotcom entrepreneurs of crime, using the power of ...
Posted: 04 Sep 2007 | Published: 01 Jan 2006

Symantec Hosted Services

Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
sponsored by Hewlett-Packard Company
WHITE PAPER: This IDC white paper discusses the role of user profile management in the telecom industry. Service providers' (SPs) efforts to manage, capitalize on, and provision user information across multiple databases are critical to fuel applications-led services.
Posted: 19 Nov 2008 | Published: 19 Nov 2008

Hewlett-Packard Company
MARKET SHARE DEFINITION (continued): …  market you are in, either through the use of patent or other proprietary protections. Adopt and implement better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them. Be the first to use a technology or create a category for a product. Then, make it an industry standard. Market leadership is a particularly useful and relevant concept in the Internet age, where first-movers in new markets can quickly gain monopolies for services or products. Examples of digital market leadership include: Microsoft's position … 

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