Business of Information Technology  >   Business Processes  >   Marketing  >  

Market Share

RSS Feed    Add to Google    Add to My Yahoo!
DEFINITION: Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.Steve Jobs, the co-founder of Apple, suggests the following for anyone who wishes to become a market leader: Own and control the relevant technology in whatever  … 
Definition continues below.
Market Share Reports
 
Social Media: IT Purchasers get social, marketers play catch up ?
sponsored by ComputerWeekly.com
RESEARCH CONTENT: IT decision makers are using social media effectively at work, but marketers are playing catch up, according to this research snapshot.
Posted: 26 Aug 2014 | Published: 26 Aug 2014

ComputerWeekly.com

Capturing opportunity: Cleantech business booms
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Cleantech is emerging as a suitable alternative source of energy or a means of reducing  consumption of expensive resources, this report from Grant Thornton reveals.
Posted: 01 May 2012 | Published: 01 May 2012

ComputerWeekly.com

Gartner: “Cool Vendors in DBMS, 2015″
sponsored by Snowflake
RESOURCE: Access this informative analysis for DBMS vendor recommendations. Three vendors are analyzed and their pros and cons are outlined to provide you with all the information you need to know to pick a DBMS for your business.
Posted: 20 May 2015 | Published: 09 Apr 2015


Who moved my cloud? Part II: What's behind the cloud vendors AWS, GCE, and Azure?
sponsored by Cloudyn
EBOOK: Despite some cloud vendor leaders having more experiences, others are entering the market and influencing pricing, features, and expectations. Selecting a vendor that offers the most efficient capabilities at the best price can be overwhelming.Read this eBook for a concise breakdown of three cloud vendors
Posted: 16 Jan 2015 | Published: 16 Jan 2015

Cloudyn

Magic Quadrant for Static Application Security Testing
sponsored by Veracode, Inc.
WHITE PAPER: In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.
Posted: 17 Feb 2011 | Published: 17 Feb 2011

Veracode, Inc.

Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 01 Aug 2007

SAP AG

Warehousing Podcast Series
sponsored by IBM
PODCAST: Listen to a series of short podcasts available for InfoSphere Warehousing and IBM Smart Analytics System to learn about all the benefits of the IBM approach.
Posted: 17 Mar 2011 | Premiered: Mar 17, 2011

IBM

Presentation Transcript: Buying Your BI Solution from Your ERP Vendor: Strategic Business Enabler or IT Convenience?
sponsored by IBM
PRESENTATION TRANSCRIPT: This presentation transcript explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
Posted: 20 Oct 2009 | Published: 20 Oct 2009

IBM

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp
 
 
MARKET SHARE DEFINITION (continued): …  market you are in, either through the use of patent or other proprietary protections. Adopt and implement better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them. Be the first to use a technology or create a category for a product. Then, make it an industry standard. Market leadership is a particularly useful and relevant concept in the Internet age, where first-movers in new markets can quickly gain monopolies for services or products. Examples of digital market leadership include: Microsoft's position … 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement