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Market Share

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DEFINITION: Market leadership is the position of a company with the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured by either the volume of goods sold or the value of those goods.Steve Jobs, the co-founder of Apple, suggests the following for anyone who wishes to become a market leader: Own and control the relevant technology in whatever  … 
Definition continues below.
Market ShareReports
 
Tablet & eReaders: strategies and opportunities
sponsored by ComputerWeekly.com
ANALYST BRIEF: In this report extract, Juniper Research discusses trends in the market for tablet PCs and eReaders.
Posted: 16 Mar 2012 | Published: 05 Sep 2011

ComputerWeekly.com

Magic Quadrant for Static Application Security Testing
sponsored by Veracode, Inc.
WHITE PAPER: In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.
Posted: 17 Feb 2011 | Published: 17 Feb 2011

Veracode, Inc.

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Magic Quadrant for Data Warehouse Database Management Systems (Gartner)
sponsored by Teradata
WHITE PAPER: The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

Teradata

Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
Posted: 22 Sep 2010 | Published: 22 Sep 2010

Pitney Bowes Business Insight

Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat

Oneupweb Case Studies
sponsored by Oneupweb
CASE STUDY: The case studies featured in this document showcase several Oneupweb client success stories. Read how these companies significantly improved their integrated online marketing campaigns-including natural search optimization, paid search marketin campaigns.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb

Presentation Transcript: Buying Your BI Solution from Your ERP Vendor: Strategic Business Enabler or IT Convenience?
sponsored by IBM
PRESENTATION TRANSCRIPT: This presentation transcript explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
Posted: 20 Oct 2009 | Published: 20 Oct 2009

IBM

Cable Communications Industry: Meeting the critical needs of today's cable operators
sponsored by MapInfo Corporation
WHITE PAPER: This white paper details how using location intelligence solutions can assist in the successful rollout of telecommunications services.
Posted: 26 Mar 2008 | Published: 01 Mar 2008

MapInfo Corporation
 
 
MARKET SHARE DEFINITION (continued): …  market you are in, either through the use of patent or other proprietary protections. Adopt and implement better technologies immediately, whenever they become available, regardless of whether or not any other organizations are currently using them. Be the first to use a technology or create a category for a product. Then, make it an industry standard. Market leadership is a particularly useful and relevant concept in the Internet age, where first-movers in new markets can quickly gain monopolies for services or products. Examples of digital market leadership include: Microsoft's position … 

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