Joint Marketing

EBOOK: In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.

Posted: 09 Nov 2009 | Published: 09 Nov 2009

WHITE PAPER: This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.

Posted: 21 Aug 2009 | Published: 21 Aug 2009

WHITE PAPER: Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.

Posted: 04 Nov 2009 | Published: 04 Nov 2009

WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.

Posted: 29 Oct 2009 | Published: 29 Oct 2009

WHITE PAPER: The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.

Posted: 05 Dec 2008 | Published: 05 Dec 2008

SOFTWARE DEMO: Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.

Posted: 10 Aug 2009 | Published: 10 Aug 2009

CASE STUDY: To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.

Posted: 20 Feb 2009 | Published: 20 Feb 2009

CASE STUDY: Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.

Posted: 09 Oct 2009 | Published: 09 Oct 2009

WHITE PAPER: MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

Posted: 21 Aug 2009 | Published: 21 Aug 2009

WEBCAST: This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.

Posted: 08 Jul 2009 | Premiered: 08 Jul 2009

PODCAST: This podcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.

Posted: 24 Jul 2009 | Premiered: 24 Jul 2009

CASE STUDY: This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.

Posted: 21 Aug 2009 | Published: 21 Aug 2009

CASE STUDY: Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.

Posted: 21 Aug 2009 | Published: 21 Aug 2009

WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.

Posted: 26 Jan 2009 | Published: 26 Jan 2009

CASE STUDY: The Chill Factore is a unique indoor snow venue located in the northwest of England. Watch this video case study and discover how Microsoft Dynamics CRM has not only enhanced Chill Factore's relationship with it's customers, but also assisted in developing a more targeted marketing strategy.

Posted: 30 Jul 2009 | Published: 30 Jul 2009

WHITE PAPER: This paper explores core principles companies can use to help them select a CRM system.

Posted: 20 Feb 2009 | Published: 20 Feb 2009

WHITE PAPER: How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.

Posted: 23 Jul 2009 | Published: 23 Jul 2009

WHITE PAPER: This white paper describes the concept of “CRM without compromise,” elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and profitable growth.

Posted: 07 Nov 2007 | Published: 07 Nov 2007

WHITE PAPER: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business.

Posted: 20 Feb 2009 | Published: 20 Feb 2009

ANALYST BRIEF: This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.

Posted: 02 Mar 2009 | Published: 02 Mar 2009

PRODUCT LITERATURE: The SAP® Customer Relationship Management (SAP CRM) application maximizes the value from each customer by keeping profitable customers loyal, decreasing service costs by increasing efficiency, and increasing service revenue.

Posted: 26 Jan 2009 | Published: 26 Jan 2009

WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.

Posted: 21 Aug 2009 | Published: 21 Aug 2009

WEBCAST: As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance.

Posted: 19 Oct 2009 | Premiered: 19 Oct 2009

WHITE PAPER: Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it.

Posted: 17 Sep 2008 | Published: 17 Sep 2008

WHITE PAPER: Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.

Posted: 04 Jun 2009 | Published: 04 Jun 2009