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Interstitial Advertising

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ALSO CALLED: Transition Ads
DEFINITION: An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing  … 
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Interstitial AdvertisingReports
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EMA HP Operations Analytics: a New Analytics Platform to Support the Transformation of IT
sponsored by Hewlett-Packard Company
WHITE PAPER: Access this white paper to better understand how operations analytics can effectively support this IT transformation. Inside, learn how to overcome operations challenges and discover one innovative platform that can serve as a foundation for a truly next-generation approach to IT operations.
Posted: 05 Dec 2013 | Published: 30 Jun 2013

Hewlett-Packard Company

E-Guide: BPM Success: Expert Tips and Best Practices
sponsored by PointSource
EGUIDE: Read this expert e-guide to find out why business process management (BPM) is growing in importance with big and small organizations. Also find tips from Gartner experts as to how to lever BPM best practices to gain and competitive edge.
Posted: 10 May 2012 | Published: 10 May 2012

PointSource

E-Guide: Document-Centric BPM
sponsored by AuraPortal
EGUIDE: Read this ebizQ E-Guide and learn how case management can help make knowledge-centric work more efficient and systematic. Explore the benefits and challenges of taking a holistic approach to BPM as well as the power and complexity of case management BPM.
Posted: 01 Mar 2011 | Published: 01 Mar 2011


E-Guide: Managed Services FAQ
sponsored by Pillar Data Systems
EGUIDE: In this FAQ guide Erick Simpson, managed services expert, vice president and CIO of Intelligent Enterprise and MSP University, examines what should be included in a managed services agreement, popular pricing models for managed services providers, how to market managed services, and more.
Posted: 07 Mar 2011 | Published: 07 Mar 2011

Pillar Data Systems

E-LOAN Improves Sales Performance with Speech Analytics
sponsored by UTOPY, Inc.
CASE STUDY: In this case study you will learn how the company E-LOAN turned to speech analytics to determine the effectiveness of its sales process. You'll also learn how E-LOAN used speech analytics to refine their sales process to increase sales performance and increase revenue.
Posted: 06 Oct 2009 | Published: 06 Oct 2009

UTOPY, Inc.

eBizQ.net E-Book: Dynamic case management: A powerful weapon in the war on ‘untamed processes’ - Part Two
sponsored by IBM
EBOOK: Fortunately, dynamic case management (DCM) can help enterprises deal with dysfunctional processes. This expert e-book, part two of a series on process management, will introduce readers to DCM, define untamed processes and explore such processes in the context of enterprise resource planning (ERP) and integration.
Posted: 30 Aug 2011 | Published: 30 Aug 2011

IBM

eBizQ.net E-Book: Dynamic case management: A powerful weapon in the war on ‘untamed processes’  - Part One
sponsored by IBM
EBOOK: Check out this expert e-book, the first part of a series on process management, to learn how dunamic case management (DCM) can be used to overcome this challenge.
Posted: 30 Aug 2011 | Published: 30 Aug 2011

IBM

Eclipse Aviation: Jet Maker Uses Enhanced SAP® Software Usability to Support Sales Team
sponsored by SAP America, Inc.
CASE STUDY: After switching to SAP CRM, the sales team members now benefit from the integration of sales-related activities in both their Microsoft Outlook in-boxes and Web browsers. Continue reading to learn all of the benefits that not only the sales team experienced from switching to SAP® software but also how the marketing team has benefitted as well.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Editorial Tip: Measuring the ROI of Social CRM: No easy task
sponsored by Infor
EGUIDE: As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM.
Posted: 14 Feb 2011 | Published: 14 Feb 2011

Infor

Effectively Securing Virtualized Data Centers
sponsored by Apani
WHITE PAPER: This white paper will examine trends in server virtualization security and reveal the many compelling advantages of cross-platform VM isolation solutions.
Posted: 18 Nov 2008 | Published: 18 Nov 2008

Apani

eGuide Digital Marketing: Tips For Connecting With Your Customer
sponsored by LeadLife Solutions
EGUIDE: There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.
Posted: 26 Jul 2013 | Published: 26 Jul 2013

LeadLife Solutions

Eight CRM Essentials: An Executive Guide to the Eight Must-Have Elements of Every Successful CRM Initiative
sponsored by Salesforce.com
WHITE PAPER: This guide to eight proven CRM essentials distills best practices, lessons learned, and collective insights from industry experts across various company sizes, geographies, and vertical markets.
Posted: 25 Oct 2007 | Published: 01 Oct 2007

Salesforce.com

Eight Showstopper Problems with BPEL Servers for Event-Driven SOA
sponsored by Fiorano Software, Inc.
PRODUCT LITERATURE: This paper analyzes some critical implementation-level problems faced by current BPEL products in real-world implementations.
Posted: 08 Aug 2008 | Published: 01 Aug 2008

Fiorano Software, Inc.

Eleven habits for highly successful BPM programs
sponsored by IBM
WHITE PAPER: Using the framework of Stephen R. Covey’s best-selling book, The 7 Habits of Highly Effective People, this resource describes 11 habits IT organizations must develop to foster business process management (BPM) success, including building a complete BPM while also forcing collaboration across the enterprise.
Posted: 06 Mar 2012 | Published: 01 Jun 2010

IBM

Embedding Analytics into Processes
sponsored by SAS
WHITE PAPER: In their latest book, Thomas Davenport, Jeanne Harris and Robert Morison show how companies apply analytics in their daily operations. We see examples of analytics at work within core processes in a variety of business areas. Read this white paper to learn how embedding analytics into your organization's processes can help you.
Posted: 30 Jul 2010 | Published: 30 Jul 2010

SAS

Emerging IT Shifts towards Business Service Automation
sponsored by Hewlett-Packard Company
WHITE PAPER: This IDC white paper highlights the benefits of IT business service automation (BSA) and how it is driving business initiatives such as compliance management, lower operation costs and higher business service availability.
Posted: 25 Apr 2008 | Published: 01 Nov 2007

Hewlett-Packard Company

Employing the most effective advertising in a changing market
sponsored by Sprint
WHITE PAPER: In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services.
Posted: 20 Jan 2011 | Published: 06 Apr 2011

Sprint

Empowered Customers Drive Collaborative Business Evolution
sponsored by IBM
WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
Posted: 13 Aug 2012 | Published: 31 May 2012

IBM

Empowering the Business to Sense and Respond: Delivering Business Event Processing with IBM WebSphere Business Events
sponsored by IBM
WHITE PAPER: This paper addresses one of the critical IBM technologies for supporting agility and alignment, Business Event Processing (BEP).
Posted: 11 Nov 2009 | Published: 25 Jul 2008

IBM

Enabling Organic Growth
sponsored by SAP America, Inc.
WHITE PAPER: Discover why organic growth is the means to achieving continuous, profitable growth, and find out how your company can address some of the most common challenges in the quest to achieve it.
Posted: 17 Sep 2008 | Published: 17 Sep 2008

SAP America, Inc.

Enabling Sustainable Compliance Management
sponsored by IBM
WHITE PAPER: Read this white paper to see how adopting a sustainable security compliance strategy minimizes risk, while making proper use of people, process and technology. Also learn how you can cost-effectively comply with regulations, while maintaining business flexibility to achieve mission goals.
Posted: 22 Dec 2008 | Published: 19 Dec 2008

IBM

Engaging Your Subscribers Using Interactive Media in Email
sponsored by Bronto Software
WHITE PAPER: This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Enhancing BPM with Business Rules: Increase your business agility by separating management of decision logic from mechanics of business
sponsored by FICO
WHITE PAPER: This paper explores the differences between business rules management (BRM) and business process management (BPM), and why each is a separate yet complimentary discipline; the importance, and benefits of making changes independently to rules and process; what to look for in a BRM system to gain the most value; and much more.
Posted: 03 Mar 2011 | Published: 03 Mar 2011

FICO

Enhancing Business Process Management with Business Rules
sponsored by FICO
WHITE PAPER: While a business process management system can save time and cut costs by governing process, it can’t decide what to do, given a particular circumstance. A business rules management system enables the right decisions to be made quickly. This white paper uses case studies to illustrate the value of adding rules to BPM.
Posted: 25 May 2010 | Published: 25 May 2010

FICO

Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends
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INTERSTITIAL ADVERTISING DEFINITION (continued): … An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.Several variations have been identified:(1) The splash page , a Web page, usually containing an animated image, that is linked to briefly when you click on or enter a site's home page address. Wired Magazine's Web site has used this kind of interstitial.(2) The game, "You Don't Know Jack" inserts animated ad interstitials into its game. The ads are clever and users don't seem to mind them in the context of one of the Web's more enjoyable games.
Interstitial Advertising definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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