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Interstitial Advertising

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ALSO CALLED: Transition Ads
DEFINITION: An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing  … 
Definition continues below.
Interstitial AdvertisingReports
176 - 200 of 811 Matches Previous Page  | Next Page
CMOs Must Connect The Dots Of The Online Brand
sponsored by IBM
WHITE PAPER: Digital has been widely embraced by consumers and many parts of the enterprise. But adoption of digital channels - sites, mobile apps, online sales and customer service - often occurs in a piecemeal way. CMOs must orchestrate their digital strategy using our connect-the-dots framework to elevate digital to the highest level of business strategy.
Posted: 14 Dec 2010 | Published: 14 Dec 2010

IBM

Combining Call Center Operations, CRM and BPM to Improve Customer Experience
sponsored by Genesys
WHITE PAPER: To meet the increasing demands of customers in today's fast-paced marketplace, you need a way to effectively assign work and monitor completion. Download this resource to get a more in-depth look at the shortcomings of traditional customer service processes, and learn how enterprise workload management can help you overcome these issues.
Posted: 22 Aug 2013 | Published: 22 Aug 2013

Genesys

Configure or Customize?
sponsored by Workday
WHITE PAPER: In this paper, we examine the high cost of making and supporting customizations to client/server-based applications as well as the differences between configuration and customization.
Posted: 09 Oct 2014 | Published: 11 Sep 2012

Workday

Coriell Life Sciences Creates Innovative Genetics Solution using IBM Cloud
sponsored by IBM
WHITE PAPER: This case study explores how one organization improved with business process management from IBM.
Posted: 22 Oct 2014 | Published: 13 Aug 2014

IBM

Coriell Life Sciences Turns to Business Process Management
sponsored by IBM
VIDEO: This video case study explores how one organization improved with business process management from IBM.
Posted: 22 Oct 2014 | Premiered: 22 Oct 2014

IBM

Clinical Approach to Technical Upgrade
sponsored by Hexaware Technologies
WHITE PAPER: In this paper, discover the reasons why you should be considering an SAP upgrade to improve enterprise resource planning (ERP) and how to get started. Learn about new features of the latest SAP release as well as the technical advances and new technologies available to you.
Posted: 01 Nov 2011 | Published: 27 Oct 2011

Hexaware Technologies

Clinical Documentation: Driving Performance in the New World of Healthcare
sponsored by Nuance
WHITE PAPER: This resource asks some important questions regarding healthcare operations, and examines key tactics that can help you take the pain out of the documentation process and find healthcare success.
Posted: 28 Aug 2013 | Published: 28 Aug 2013

Nuance

Closed Loop Lifecycle Planning©: Optimizing for Energy Efficiency in the Upcoming Technology Refresh Cycle
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Hewlett-Packard Company

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
sponsored by SAP AG
WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
Posted: 19 Sep 2008 | Published: 17 Sep 2008

SAP AG

Collaboration One of the Fundamental Engines of Lean Initiatives - Avoiding the Eighth Deadly Waste
sponsored by TANDBERG, now part of Cisco
WHITE PAPER: This white paper details best practices for implementing video communication into an organization and highlights a number of companies that have successfully done so.
Posted: 14 Mar 2008 | Published: 01 Jan 2008

TANDBERG, now part of Cisco

Collaborative and Comprehensive: A Bold New Look for Global Sourcing
sponsored by Accenture
WHITE PAPER: This paper explores challenges and opportunities inherent in the global sourcing movement and provides at least five capabilities to be mastered if an organization is to achieve world-class status in the sourcing approaches and management techniques.
Posted: 26 Jun 2008 | Published: 01 Sep 2007

Accenture

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application
sponsored by Alteryx, Inc.
CASE STUDY: Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting.
Posted: 11 Jan 2011 | Published: 11 Jan 2011

Alteryx, Inc.

Common BI and ETL Process Management Pain Points and How to Handle Them
sponsored by Cisco Systems, Inc.
WEBCAST: This webcast discusses the most common BI and ETL process management pain points experienced by BI operations staff as well as strategies for addressing them. Learn how to face process issues, design processes that are efficient and resistant to common problems, and learn real-life examples of successful implementations.
Posted: 29 Apr 2010 | Premiered: May 13, 2010, 14:00 EDT (18:00 GMT)

Cisco Systems, Inc.

Compliance in the Corporate World How Fax Server Technology Minimizes Compliance Risks
sponsored by OpenText
WHITE PAPER: This white paper explores the potential compliance related benefits to adopting fax server technology.
Posted: 11 Apr 2012 | Published: 11 Apr 2012

OpenText

Configuration and Change Management for IT Compliance and Risk Management
sponsored by Tripwire, Inc.
WHITE PAPER: This white paper discusses key issues surrounding configuration management and compliance, such as the IT department's need to lower costs, increase management flexibility and control, and increase responsiveness to business needs and requirements.
Posted: 08 Jan 2009 | Published: 01 Nov 2007

Tripwire, Inc.

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Connectivity and Integration E-Book
sponsored by IBM
EBOOK: In today’s unpredictable economy, it is more vital than ever to know your business processes and understand how you can gain a competitive edge. Read this e-book and see how IBM’s suite of solutions can simplify work processes and provide you with unrivaled connectivity and seamless integration.
Posted: 07 Mar 2011 | Published: 07 Mar 2011

IBM

Content Mapped to Buying Stages Powers Nurturing Results
sponsored by Genius.com
WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Convergence of Sales and Marketing
sponsored by Neolane Inc.
WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
Posted: 14 Oct 2008 | Published: 14 Oct 2008

Neolane Inc.

Core Data Services: Basic Components for Establishing Business Value
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Standardizing data management practices when developing the enterprise architecture lowers risk and increases consistency; Organizational trust in the data simplifies application development. This paper explores how a set of value-added data services can reduce operational costs, increase efficiency and improve the quality of enterprise data.
Posted: 11 Jan 2010 | Published: 11 Jan 2010

Pitney Bowes Business Insight

Core HR Kit: Cut costs, engage your people, and ensure compliance
sponsored by SuccessFactors
WHITE PAPER: This resource offers insight to help you choose an effective core HR system. Read on to discover key benefits of the right tool and learn how you can get started today.
Posted: 04 Mar 2014 | Published: 04 Mar 2014

SuccessFactors

Court Case Management from IBM
sponsored by IBM
WHITE PAPER: Read this paper to learn how advanced case management solutions from IBM can help assist organizations in a wide array of case management scenarios.
Posted: 28 Mar 2011 | Published: 28 Mar 2011

IBM

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

Creating a BPM center of excellence
sponsored by Oracle Corporation
EGUIDE: This article introduces the concept of a BPM center of excellence (CoE), sometimes called a BPM competency center, and offers tips for launching one.
Posted: 07 Oct 2011 | Published: 07 Oct 2011

Oracle Corporation

Creating and managing value-driven product portfolios
sponsored by IBM
WHITE PAPER: The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more.
Posted: 24 Jul 2009 | Published: 23 Jun 2009

IBM
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INTERSTITIAL ADVERTISING DEFINITION (continued): … An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.Several variations have been identified:(1) The splash page , a Web page, usually containing an animated image, that is linked to briefly when you click on or enter a site's home page address. Wired Magazine's Web site has used this kind of interstitial.(2) The game, "You Don't Know Jack" inserts animated ad interstitials into its game. The ads are clever and users don't seem to mind them in the context of one of the Web's more enjoyable games.
Interstitial Advertising definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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