Tokenization is more than a security measure and more than a cost savings technique. It can be used to build your business. This white paper discusses the ways tokens can be used in back-end business operations to develop powerful marketing programs.
sponsored by Silverpop Systems Inc. an IBM Company
Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
The following videocast is the first installment of 4 brief videos dedicated to demonstrating and providing a step by step guide on how businesses can use IBM Blueworks Live to help engage users to actively participate in business process improvement.
This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
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