IT Market Research

WHITE PAPER: This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program.

Posted: 31 Dec 2012 | Published: 31 Dec 2012

ANALYST BRIEF: In this report extract, Juniper Research looks at the market challenges and opportunities of ultrabooks, the next generation of note book PCs.

Posted: 05 Apr 2012 | Published: 05 Jan 2012

ESSENTIAL GUIDE: This report from Booz & Co evalutes the 50 largest publicly traded suppliers of ITC products and services and assesses their readiness to meet the demands of an increasingly digital world.

Posted: 24 Aug 2012 | Published: 24 Aug 2012

WHITE PAPER: The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.

Posted: 11 Apr 2011 | Published: 11 Apr 2011

WHITE PAPER: Sandy Carter, Vice President of SOA and WebSphere Strategy, IBM Corporation, takes readers through a specific roadmap on how, where, when, and why to embrace a Service Oriented Architecture (SOA) strategy in her new book.

Posted: 22 Oct 2007 | Published: 22 Oct 2007

WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.

Posted: 25 May 2011 | Published: 25 May 2011

WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

Posted: 28 Apr 2010 | Published: 28 Apr 2010

WHITE PAPER: This white paper explores the benefits associated with location intelligence for analyzing and deploying location-based information.

Posted: 17 Mar 2008 | Published: 01 Jan 2006

WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.

Posted: 25 Aug 2010 | Published: 25 Aug 2010

WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.

Posted: 05 May 2010 | Published: 05 May 2010