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 Jul 4, 2009
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Vertical Industries  >  Leisure Industry  >  

Gambling Industry

-- 1 Vendor Report

ALSO CALLED: Casinos, Gaming Activities, Gaming Industry, Gambling Facilities, and Gambling Casinos
DEFINITION: Companies that provide, own, operate, or engage in lawful gaming activities and facilities related to gaming and leisure.
Recent Vendor Reports on Gambling Industry
Emperors Palace: South African gaming resort takes the gamble out of marketing campaigns
sponsored by SPSS Inc. Worldwide Headquarters
CASE STUDY: Gaming is a fast-growing market in South Africa, due to the rapidly emerging middle class. As entertainment spending is increasing, Emperors Palace wanted to enhance the impact of its marketing to make the company more competitive. Read how SPSS helped them achieve this.
Posted: 04 May 2009 | Published: 04 May 2009
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TOPICS:  Business Intelligence | Customer Loyalty | Gambling Industry | Predictive Analytics | Predictive Analytics Software | Predictive Performance Management
 
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