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Facebook Messenger: Engage Your Customers Where They Are
sponsored by 24/7 Customer
WHITE PAPER: Integrating social engagement into your workflows can facilitate compelling consumer sales and support experiences for your shoppers. In this white paper, discover the top 3 benefits gained from engaging your customers via Facebook Messenger.
Posted: 28 Jan 2016 | Published: 28 Jan 2016


How to Balance Conflicting Goals in CRM
sponsored by Microsoft
WHITE PAPER: This white paper discusses the importance of striking a balance between meeting customers' immediate needs, securing their long term loyalty of the brand, and the need to control the cost of operations. Uncover 5 common CRM approaches, and learn which one can help you overcome some of your core business challenges.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Stepping Up to the Challenge: CMO Insights from the Global C-suite Study
sponsored by IBM
RESEARCH CONTENT: Discover how CMOs are wielding more power in the boardroom, and having positive effects on the bottom line with proactive (and modern) customer experience management strategies.
Posted: 22 Jan 2016 | Published: 31 Dec 2014

IBM

Interactive Text Response: The Key to Re-Imagining Customer Self-Service
sponsored by Aspect
WHITE PAPER: The outcomes of offering self-service via conversational, automated interactive text response are customer satisfaction, retention, and easier up- and cross-sells. Access this solution spotlight to learn how you can answer customers' questions on their preferred channel without waiting or an agent.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Aspect

CRM Analytics: How to Make the Most of Customer Data
sponsored by SearchCRM
EBOOK: This expert e-book delves into the power behind CRM analytics in helping you to make the most of your customer data. You'll also uncover why companies shy away from analyzing social media data, as well as how companies can make the most of the stacks of tweets and Facebook postings.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

SearchCRM

Measuring Social Media ROI in the Enterprise: Myths and Facts
sponsored by Oracle Corporation
WHITE PAPER: When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper makes the case that ROI determination can be approached in a unified, structured and straightforward way.
Posted: 11 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

SPM Checklist: Managing the Modern Seller
sponsored by Oracle Corporation
RESOURCE: This buyer's checklist outlines what you should look for in a sales performance management system. Read on for key features that will make managing your sales team easier, and give you the analytics you need to make smarter decisions.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

Oracle Corporation

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

Associazione Amici Via della Spiga - Analytics used to improve business decisions and uncover opportunities
sponsored by IBM
CASE STUDY: Click through now to discover the role social analytics played in helping Associazione Amici Via della Spiga to target specific demographics and reevaluate the allocation of time and money spent in promotional efforts to better resonate with customers.
Posted: 26 Jan 2016 | Published: 30 Sep 2014

IBM

Thriving in the Age of Big Data Analytics and Self-Service
sponsored by Oracle Corporation
RESOURCE: In this brief infographic learn how you can begin to adapt to the challenges of big data analytics by improving customer insights and managing risk. Read on to learn more.
Posted: 02 Feb 2016 | Published: 02 Feb 2016

Oracle Corporation
 
 
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