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Case Study: Simplifying Social Media Compliance
sponsored by Smarsh
CASE STUDY: In this white paper, learn how Securities America was able to avoid potential compliance issues with adopting social media using a cloud-based compliance and archiving platform.
Posted: 02 Oct 2015 | Published: 31 Dec 2014


Tips for Creating Smarter, More Effective Email Marketing
sponsored by Harte Hanks
RESOURCE: For many marketers email remains one of the most powerful marketing tools avaialble. When used correctly, it can have a huge impact on your ROI and drive sales. This blog post outlines how marketers can use email more effectively. Read now to discover how you can create a stronger, smarter email campaign with 4 strategic tips.
Posted: 16 Sep 2015 | Published: 31 Aug 2015

Harte Hanks

That Was Then This Is Now: The New Rules of Email Marketing
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004

Silverpop Systems Inc. an IBM Company

Managing the Challenges of Email Marketing
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015


Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages
sponsored by Bronto Software
WHITE PAPER: A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006

Silverpop Systems Inc. an IBM Company

Top 5 Reasons You Should Dump Your In-House Email Infrastructure
sponsored by Message Bus
EGUIDE: Access this expert e-guide to find 5 reasons why you should dump your in-house email infrastructure.
Posted: 18 Feb 2015 | Published: 18 Feb 2015

Message Bus
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