Direct E-mail Marketing

WHITE PAPER: This white paper presents a program designed to collect accurate contact information every time.

Posted: 27 Nov 2012 | Published: 27 Nov 2012

WHITE PAPER: Many organizations send out millions of emails each day, but unless you manage your email efforts correctly, you might be draining resources and frustrating your customer base. This white paper counts down four tips to help you get it right.

Posted: 08 May 2013 | Published: 31 Dec 2012

WHITE PAPER: Even in today's modern technology environment, email remains a key area of vulnerability to threats. This informative resource explores the current message threat landscape and introduces seven key principles for effective message security. Read on to learn how to keep your company safe from attack.

Posted: 09 May 2013 | Published: 09 May 2013

WHITE PAPER: This paper reviews the best practices for integrating engaging interactive media elements into your current email marketing program. It will cover video in email, utilizing polls, flash presentations, RSS feeds and more.

Posted: 06 Oct 2008 | Published: 04 Oct 2008

WHITE PAPER: The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing.

Posted: 06 May 2011 | Published: 06 May 2011

WHITE PAPER: Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.

Posted: 08 Aug 2008 | Published: 01 Jan 2006

WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.

Posted: 06 Oct 2008 | Published: 04 Oct 2008

WHITE PAPER: This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.

Posted: 08 Aug 2008 | Published: 01 Jan 2007

WHITE PAPER: In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.

Posted: 08 Aug 2008 | Published: 01 Jan 2004

EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.

Posted: 06 May 2011 | Published: 06 May 2011