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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Sizing up Oracle Upgrades: Exadata with Oracle Database 12c
sponsored by Oracle
EGUIDE: In this expert e-guide, 20-year industry veteran Brian Peasley explores the top 10 reasons for upgrading Oracle databases to 12c. Discover how DBAs can improve their management of Oracle systems and how Oracle Exadata Database Machine enables analytics, batch, reporting, and other tasks to run simultaneously across databases.
Posted: 17 Feb 2017 | Published: 10 Feb 2017

Oracle

Managing Your Oracle Database Licenses
sponsored by Snow Software
WHITE PAPER: This document introduces the basic principles of managing and optimizing the licensing of Oracle databases. Read on to uncover key components of a successful Oracle Software Asset Management (SAM) strategy, and tips for using the intelligence provided by SAM technologies to reduce both the likelihood and cost of an Oracle audit.
Posted: 17 Feb 2017 | Published: 17 Feb 2017

Snow Software

Collect and Investigate Performance Data to Solve SQL Server Workload Crimes
sponsored by Quest
VIDEO: Regular, ongoing DB monitoring is one of the only ways to stay on top of DB performance in a landscape where applications are changing by the day. In this webcast presentation, learn about important technologies and performance metrics you need to know in order to troubleshoot problems and keep your SQL Server systems running in top form.
Posted: 16 Feb 2017 | Premiered: 14 Feb 2017

Quest

Top 5 Salesforce Integration Patterns and Best Practices
sponsored by MuleSoft
WHITE PAPER: This white paper explores how to leverage an integration platform to seamlessly incorporate your deployment of Salesforce. Uncover the 5 most common integration patterns, including data migration, aggregation, bi-directional synchronization, and 2 more.
Posted: 09 Feb 2017 | Published: 31 Dec 2014

MuleSoft

10 Reasons to Upgrade to Oracle Database 12c
sponsored by Oracle
EGUIDE: Let Brian Peasland, a DBA with over 20 years of experience, explains why you should upgrade to Oracle Database 12c. Learn about how you can gain increased back-end support, updated hardware and OS, security patches and more inside.
Posted: 08 Feb 2017 | Published: 08 Feb 2017

Oracle

Identify and Eliminate Problems in your Oracle DB
sponsored by TechTarget
RESOURCE: Oracle DB platforms with heavily fragmented data waste space and can result in moderate to severe performance implications. Gain expert Oracle DB performance tips and tricks in our new and exclusive e-guides, Oracle In-Memory DB Options: Step Up Performance, and Identify and Eliminate Problems in Your Oracle DB.
Posted: 07 Feb 2017 | Published: 19 Mar 2014

TechTarget

5 Reasons to Go with Oracle Database Appliance
sponsored by Oracle
RESOURCE: Running your database and applications gets expensive--especially considering there's no way to be sure your work will pay off. Access this infographic to learn about the top 5 aspects to look for when deciding on a database appliance software package to help boost your database's efficiency.
Posted: 03 Feb 2017 | Published: 03 Feb 2017

Oracle

5 Reasons Oracle Database Appliance is for You
sponsored by Oracle
RESOURCE: Running your database and applications gets expensive. Access this infographic to learn about an appliance that sets out to help run your Oracle Database as cost-effectively as possible while preparing you for the cloud.
Posted: 03 Feb 2017 | Published: 30 Dec 2016

Oracle

Troubleshooting Microsoft SQL Server
sponsored by Logentries
RESOURCE: Many companies leverage SQL Server, but does your organization have a modern strategy in place to monitor the overall health of your database and identify performance bottlenecks? Access this resource to learn how to gather logs, integrate and analyze the data, generate key visualizations, and troubleshoot your SQL Server.
Posted: 01 Feb 2017 | Published: 31 Jan 2017

Logentries

How To Proactively Manage Application Data For the Long-Term
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: Many companies with PeopleSoft Enterprise wait far too long to implement data management strategies for their application databases. Read this white paper to learn how the proper data management strategy in your Oracle environment can help you with application performance, long-term compliance, manageability, and more.
Posted: 26 Jan 2017 | Published: 26 Jan 2017

Hewlett-Packard Enterprise

Compare Database Platforms for Simpler Management and Deployment
sponsored by Oracle
RESOURCE: When it comes to trying to put the right databases and software in place, many companies struggle to end the debate of "build vs. buy." This resource helps you find a cost-effective database to suit your company's needs. Learn about Oracle's database appliance that simplifies deployment, maintenance, and support and can be managed by just one DBA.
Posted: 24 Jan 2017 | Published: 31 Dec 2016

Oracle

Research Study: The Role of SAP S/4 HANA in the Age of Digital Transformation
sponsored by SNP America, Inc.
RESEARCH CONTENT: With S/4 HANA, SAP added a new chapter to its long ERP history. But with the age of digital transformation, is S/4 HANA a reliable and relevant technology? Access this in-depth research report, produced by PAC (a CXP Group company), to discover how S/4 HANA is being applied, what challenges SAP users face, and much more.
Posted: 24 Jan 2017 | Published: 24 Jan 2017

SNP America, Inc.

A MYSQL Database In The Cloud For Your Enterprise Needs
sponsored by Oracle Corporation UK Ltd
RESOURCE: Use this infographic to learn all about an open-source cloud database that runs on MYSQL to help your business deliver results simply, safely, and at a price you can afford.
Posted: 23 Jan 2017 | Published: 23 Jan 2017

Oracle Corporation UK Ltd

This Express Cloud Service Can Help You Make Database Administration Easy
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: As your enterprise grows, your DB needs to grow with it. Moving your DB into a flexible cloud environment seems to be a good idea, but patching and upgrading can still be a laborious and expensive process. Explore how the cloud can help you eliminate DB management complexities and support cost savings.
Posted: 20 Jan 2017 | Published: 20 Jan 2017

Oracle Corporation UK Ltd

Guide to SAP HANA: Implementation Options, Tips, and More
sponsored by Freudenberg IT
EGUIDE: Explore the journey to a successful SAP HANA implementation so you can leverage the in-memory database's cloud and analytic capabilities. Learn about the key differences between HANA Cloud Platform and HANA Enterprise Cloud, uncover 5 implementation tips, and more.
Posted: 18 Jan 2017 | Published: 17 Jan 2017

Freudenberg IT

Data Center Modernization Boosts Application Performance with Scale-Up Infrastructure
sponsored by Hewlett Packard Enterprise
RESOURCE: Discover a scale-up data center infrastructure designed with the power, scale, and reliability to boost your most demanding apps. Read on to reduce complexity with an infrastructure that accelerates mission-critical SAP HANA apps, provides always-on business continuity, and more.
Posted: 07 Dec 2016 | Published: 07 Dec 2016

Hewlett Packard Enterprise

Unleash Transformational Business Change by Modernizing Your Database Technology Platform
sponsored by Cintra/Oracle
WHITE PAPER: Access this white paper to learn why many organizations struggle to develop an integrated technology strategy, and how a strong Oracle database could drive your company's digital transformation. Inside learn the quantifiable benefits of moving to a hyper-converged platform, a strategy for modernizing your Oracle database, and more.
Posted: 07 Nov 2016 | Published: 07 Nov 2016

Cintra/Oracle

Why Smart Organizations are Transforming Their Oracle Technology Platforms
sponsored by Cintra/Oracle
WHITE PAPER: In this white paper, explore the problem many legacy-based companies are having keeping up with cloud-native enterprises, as well as learn some ways in which Oracle technologies could help even the playing field. Discover 4 distinct challenges facing older companies, and an enterprise-wide technology strategy focused around an agile Oracle database
Posted: 07 Nov 2016 | Published: 07 Nov 2016

Cintra/Oracle

The Enterprise Guide to SAP HANA's Cloud Models and Migration Checklist
sponsored by UXC Oxygen and Amazon Web Services
EGUIDE: If you're considering HANA but are unsure about SAP's models of cloud computing, you'll want to fully outline your deployment options before migration. Discover three options for cloud-based HANA, as well as 6-point checklist for crafting a successful cloud migration strategy.
Posted: 07 Nov 2016 | Published: 28 Oct 2016

UXC Oxygen and Amazon Web Services

Discover and Quantify the Benefits of Modernizing your Oracle Technology Platform
sponsored by Cintra/Oracle
WHITE PAPER: Legacy environments can no longer keep pace with today's business needs. You need to be agile, improve customer experience, and take advantage of the cloud. Learn how to modernize your Oracle database and how hyper-converged platforms stand to benefit your business.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Cintra/Oracle

Delivering Transformation: A Proven Way to Modernize your Oracle Database Technology Platform
sponsored by Cintra/Oracle
WHITE PAPER: As more companies undergo digital transformations, we're seeing a clearer path to success emerge. Explore the 5 stages of delivering Oracle database technology modernization and learn several best practices that can be applied to other areas of your digital transformation strategy.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Cintra/Oracle

How To Build A Strong Data Foundation With A Scalable Relational Database
sponsored by IBM
RESOURCE: Investigate the resources provided in this flipbook to discover more about a relational database program that can provide a secure environment for real-time analytics that you can scale to fit your business needs.
Posted: 01 Dec 2016 | Published: 01 Dec 2016

IBM

Benefits and Pitfalls Of Hadoop Adoption
sponsored by IBM
WHITE PAPER: Learn 6 reasons to consider Hadoop for your data management and analytics program, and discover several reasons why such a large program may not be the right fit for you (e.g. you work mainly in SQL or you need high levels of security).
Posted: 21 Nov 2016 | Published: 21 Nov 2016

IBM

Learn How CERN Managed And Organized The Data From The Large Hadron Collider's 4 Experiments
sponsored by Oracle
WEBCAST: In this webcast case-study, learn why CERN, the company which runs the Large Hadron Collider, uses Oracle DB management technology to simultaneously run multiple databases. Learn what this program provides and if such benefits make sense for you (like application continuity, cloning and restoration of individual databases, and Oracle's Far Sync).
Posted: 08 Nov 2016 | Premiered: Nov 8, 2016

Oracle

Analyst Review Of CA Technologies' Database Performance Management Products
sponsored by CA Technologies
EGUIDE: In this expert guide by data strategist Craig Mullins, you'll learn about the full suite of database performance management products from CA Technologies. Craig reviews CA's 2 products for managing database structural performance, CA's SQL Performance Suite, how CA uses in-depth probes to monitor performance for a myriad of databases, and more.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

CA Technologies
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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