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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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Database-in-Memory Innovation: Changing the Data Warehousing Landscape
sponsored by Oracle Corporation
WEBCAST: This webcast features database experts Maria Colgan and Hermann Baer, revealing how to improve upon data warehousing technology to make your system faster, simpler, more forgiving, more powerful and capable of handling more complex queries.
Posted: 28 Jan 2015 | Premiered: Jan 20, 2015

Oracle Corporation

Redefining Oracle Database Infrastructures with All-Flash Arrays
sponsored by EMC Corporation
WHITE PAPER: This white paper examines the benefits of using an all-flash array that is uniquely engineered for Oracle database requirements and utilizes a simplified, scale-out performance architecture.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

EMC Corporation

4 Steps to Prevent a Data Breach: Address Your Weak Spots Before it's Too Late
sponsored by IBM
WHITE PAPER: Access this valuable resource to learn more about the common threats to data security, and how you can address your database vulnerabilities in 4 critical steps.
Posted: 27 Jan 2015 | Published: 31 Dec 2014

IBM

Research Foundation of the City University of New York Case Study
sponsored by NEC Corporation of America
CASE STUDY: Explore this informative case study to understand the unique financial data management needs of one company, and how they were able to meet those challenges head on with the help of a specific data management platform.
Posted: 26 Jan 2015 | Published: 07 Oct 2014

NEC Corporation of America

Five steps to successful application consolidation and retirement
sponsored by IBM
WHITE PAPER: Explore this white paper to gain valuable insight into processes that can streamline your application infrastructure and consolidate your data in five steps.
Posted: 26 Jan 2015 | Published: 30 Jun 2014

IBM

ITG analyst report - Value of Database Resilience - Comparing Costs of Downtime for IBM DB2 10.5 and Microsoft SQL Server 2014
sponsored by IBM
WHITE PAPER: For many businesses considering high performance analytics, comparing IBM DB2 and Microsoft SQL is forthcoming. The following white paper examines the full TCO, installation summaries, top capabilities, and compatibilities of each system. Read on to ultimately learn which one is right for your business.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

IBM

SQL Server 2014 – Big Benefits for Analytics: Part 2
sponsored by Insight
WEBCAST: View now to see how experts Aaron Goldberg and Joe Benik believe the new features of SQL Server 2014 can bring important advances to the world of business analytics.
Posted: 23 Jan 2015 | Premiered: Dec 19, 2014

Insight

Podcast: SQL Server 2014 – Big Benefits for Analytics: Part 2
sponsored by Insight
PODCAST: Listen now to hear how experts Aaron Goldberg and Joe Benik believe the new features of SQL Server 2014 can bring important advances to the world of business analytics.
Posted: 23 Jan 2015 | Premiered: Dec 19, 2014

Insight

Big Data, Bigger Savings: One Company's Data Management Success
sponsored by Hortonworks
CASE STUDY: Read now to discover how Western Digital was able to lower costs and improve customer satisfaction with the help of one commonly used data management platform.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Hortonworks

Big Data, Big Sales: Effective Data Management for Retailers
sponsored by Hortonworks
WHITE PAPER: Read this whitepaper to discover how retail businesses effectively store, manage, and analyze their data.
Posted: 22 Jan 2015 | Published: 30 Sep 2014

Hortonworks

Putting the Data Lake to Work - A Guide to Best Practices
sponsored by Hortonworks
WHITE PAPER: Learn more about the concept of data lakes, and the next generation of data systems built to master new big data challenges to help you understand the best practices for amplifying existing investments and creating new business value.
Posted: 22 Jan 2015 | Published: 30 Apr 2014

Hortonworks

Telcos and Cable Companies Use Hortonworks for Service, Security and Sales
sponsored by Hortonworks
WHITE PAPER: Read more to find out about how one platform boasts easy data storage and processing for telecommunications and cable companies at a price to meet their budgets.
Posted: 22 Jan 2015 | Published: 31 Aug 2014

Hortonworks

Rise of the Data-First Enterprise
sponsored by Hortonworks
WHITE PAPER: Discover how to manage data like the pros with this informative white paper.
Posted: 22 Jan 2015 | Published: 31 Dec 2014

Hortonworks

Hadoop Accelerates Earnings Growth in Banking and Insurance
sponsored by Hortonworks
WHITE PAPER: Explore this white paper to find out more about how one platform can increase data processing speeds with ease for many common types of financial data.
Posted: 22 Jan 2015 | Published: 31 Aug 2014

Hortonworks

SQL Server 2014 – Big Benefits for Analytics: Part 2
sponsored by Insight
TRANSCRIPT: Read now to see how experts Aaron Goldberg and Joe Benik believe the new features of SQL Server 2014 can bring important advances to the world of business analytics.
Posted: 21 Jan 2015 | Published: 21 Jan 2015

Insight

IBM Cloudant: The Do-More NoSQL Data Layer
sponsored by IBM
WHITE PAPER: Access this resource to learn about a fully managed database-as-a-service approach that enables applications and their developers to be more agile. You'll learn how this approach provides a NoSQL data layer, delivered as a fully managed service, liberating developers from the cost, complexity, and risk of do-it-yourself data later solutions.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

IBM

Podcast: SQL Server 2014 – Big Benefits for Analytics: Part 1
sponsored by Insight
PODCAST: Uncover the key features of the most recent version of SQL Server, including high availability, improved security and new features for business analytics.
Posted: 06 Jan 2015 | Premiered: Dec 19, 2014

Insight

SQL Server 2014 – Big Benefits for Analytics: Part 1
sponsored by Insight
WEBCAST: Dive deep into what a real end user needs for business analytics success and find out how SQL Server 2014 can help.
Posted: 05 Jan 2015 | Premiered: Dec 19, 2014

Insight

Microsoft SQL Server on XtremIO - Meeting SQL DBA challenges
sponsored by EMC Corporation
VIDEO: Learn how to empower your SQL Server.
Posted: 31 Dec 2014 | Premiered: 31 Dec 2014

EMC Corporation

Top Reasons Why EMC XtremIO for SQL Server
sponsored by EMC Corporation
WHITE PAPER: Transform your SQL Server with XtremIO.
Posted: 31 Dec 2014 | Published: 31 Dec 2014

EMC Corporation

Introduction to In-Memory Data Grids
sponsored by Red Hat
WHITE PAPER: Read this brief resource to learn some of the benefits of in-memory data grids, including fast access to data and elastic scalability that will improve application performance and the user experience.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Red Hat

Dell XC hyper-converged systems launch, based on Nutanix IP
sponsored by Dell
EGUIDE: In this expert e-guide, learn about this new product offering and how it compares to other vendors on the market. Find out how the hyper-converged appliance can help to easily manage virtualized environments.
Posted: 30 Dec 2014 | Published: 30 Dec 2014

Dell

App architecture savings through Oracle multitenant
sponsored by Oracle Corporation
PODCAST: Access this podcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Tune in to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation

7 Hard Cost Savings with Oracle Multitenant
sponsored by Oracle Corporation
WEBCAST: Access this webcast that highlights 7 sources of savings with Oracle Multitenant – a new option for 12c that allows a multitenant container database to hold many pluggable databases. Watch now to learn how this option helps reduce capital expenses, reduce operating expenses, and more.
Posted: 20 Nov 2014 | Premiered: Nov 14, 2014

Oracle Corporation

Redbook: Faster DB2 Performance with IBM FlashSystem
sponsored by IBM
RESOURCE: I/O performance is critical to DB2 operations. How about a system that provides low latency of approximately 25 microseconds write time and 110 microseconds read time? Explore this resource to discover how this system will immediately increase I/O performance, while reducing costs for power, cooling and administration.
Posted: 19 Nov 2014 | Published: 22 Apr 2014

IBM
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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