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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
DatabasesReports
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Oracle Solutions microsite landing page
sponsored by EMC Corporation
WHITE PAPER: This whitepaper examines how leveraging a cloud infrastructure can help you reduce the total cost of Oracle management and increase database productivity by up to 50%.
Posted: 18 Sep 2014 | Published: 18 Sep 2014

EMC Corporation

How Appboy's Marketing Automation for Apps Platform frew 40X on the ObjectRocket MongoDB platform
sponsored by Rackspace
VIDEO: In this on-demand video, learn how Appboy has grown over 40x since mid-2013 by using Database-as-a-Service: from sharding a single MongoDB replica set, to building separate clusters, to becoming a multi-tenant application by isolating Appboy's users on their own MongoDB databases.
Posted: 18 Sep 2014 | Premiered: 25 Jun 2014

Rackspace

Keynote presentation from MongoDB World
sponsored by Rackspace
VIDEO: Join Kenny Gorman, Founder of ObjectRocket by Rackspace, in this video from MongoDB World as he demonstrates how MongoDB users can use a one-click, automated compaction tool to effectively eliminate the need for what can be a difficult and time consuming manual database maintenance process.
Posted: 17 Sep 2014 | Premiered: 25 Jun 2014

Rackspace

Choosing Among IaaS, PaaS and Database as A Service for a Cloud Database
sponsored by CDW Corporation
EGUIDE: This expert e-guide will help you pick the right deployment method for your database in the cloud.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

CDW Corporation

Using Cloud Big Data with Rackspace Cloud Files
sponsored by Rackspace
WEBCAST: View this in-depth webcast to get an overview of a reference architecture for Apache Hadoop-ready infrastructure, and learn about key drivers and use cases for when a virtual Hadoop makes sense.
Posted: 16 Sep 2014 | Premiered: Nov 7, 2013

Rackspace

MongoDB and Hadoop: Connect Your Data
sponsored by Rackspace
WHITE PAPER: This brief white paper gives an overview of two popular data platforms: MongoDB and Hadoop-based cloud big data platform. Read on to find a tutorial that will help you setup a cloud big data platform cluster with the mongo-hadoop connector and connect to a MongoDB instance.
Posted: 16 Sep 2014 | Published: 05 Jun 2014

Rackspace

IBM DB2 with BLU Acceleration for Linux, UNIX, and Windows
sponsored by IBM
PRODUCT DEMO: IBM® DB2® for Linux®, UNIX® and Windows® is a next generation that combines always-on transactional processing with analytics at breakthrough speed in order to simplify the IT landscape to deliver better performance with fewer resources. Download this trial version and get a glimpse of the solution's many new and enhanced features.
Posted: 12 Sep 2014 | Premiered: 12 Sep 2014

IBM

Advancing IoT Opportunity
sponsored by IBM
WHITE PAPER: This whitepaper examines a database management approach that combines the benefits of both a structured and unstructured data management model in order to boost your ability to work with multiple data formats.
Posted: 12 Sep 2014 | Published: 06 Jun 2014

IBM

Article: Connected Devices for Smarter Home Environment
sponsored by IBM
WHITE PAPER: This whitepaper takes a look at what home appliance manufacturers are doing in order to fully leverage the advantages of the "Internet of things" and enable the next generation of smarter home environment management, including automated metering and energy controls.
Posted: 12 Sep 2014 | Published: 18 Apr 2014

IBM

Unleash the Power of the Internet of Things
sponsored by IBM
WHITE PAPER: This whitepaper takes a look at a few of the big concerns IT has when it comes to enabling the Internet of things and examines how they can be effectively addressed.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

IBM

Is Your Business Ready for the Internet of Things
sponsored by IBM
WHITE PAPER: This whitepaper discusses how you can bring your business' relational data together with new computing technologies designed for big data, cloud and mobile computing, allowing you to perform database operations and analytics close the data sources.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

IBM

Shaspa - Enabling the Internet of Things
sponsored by IBM
WHITE PAPER: This whitepaper examines all the new possibilities and innovations that are now being realized through the use of cloud computing, including in retail and workplace management.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

IBM

Big Ideas, Big Tech: Oracle and Cloud Computing
sponsored by EMC Corporation
VIDEO: This video explains the steps involved with moving from a physical to a virtual infrastructure and how organizations can start delivering IT-as-a-Service with centralized management and monitoring.
Posted: 11 Sep 2014 | Premiered: 11 Sep 2014

EMC Corporation

Migrating from Redis to MongoDB
sponsored by Rackspace
CASE STUDY: In this case study, learn about the decision one organization had to make – bend Redis to the task and document what data was where, hoping that future developers could read it, or could take advantage of the self-documenting datastore of MongoDB. Inside, discover which method enabled on-the-fly flexibility as they developed their product.
Posted: 11 Sep 2014 | Published: 30 Apr 2014

Rackspace

Discover the Differences Between 9 Hadoop Solution Options
sponsored by MapR Technologies
WHITE PAPER: Uncover the differences between 9 Hadoop solutions, find out how vendors stand in relation to each other, and how to select the ideal Hadoop option for your business needs.
Posted: 02 Sep 2014 | Published: 27 Feb 2014

MapR Technologies

The Ten Most Useful Toad Features
sponsored by Dell Software
WHITE PAPER: Check out the following white paper to examine the top 10 most useful features Toad users need to know about as well as a step-by-step guide on how to access them.
Posted: 27 Aug 2014 | Published: 27 Aug 2014

Dell Software

What’s New in Toad for Oracle v12.5
sponsored by Dell Software
WHITE PAPER: The following technical brief explores the enhancements and new features of Toad for Oracle 12.5 and intends to guide readers through evaluation including the best practices for use and more.
Posted: 21 Aug 2014 | Published: 21 Aug 2014

Dell Software

HP Software Licensing Service for Oracle Solutions
sponsored by Hewlett-Packard Limited
WHITE PAPER: This white paper will point you to a software licensing service that will identify the best fit system for your needs and explain how to get the most from your licensing agreement. Read on to explore Oracle's line of applications, and discover a better way to license and manage all software across your organization.
Posted: 20 Aug 2014 | Published: 31 Oct 2012

Hewlett-Packard Limited

Dealing with Network Latency Issues and the Impact on SQL Server Performance
sponsored by Idera
WEBCAST: Find out how to resolve the problems memory, disk, processor and network presents for SQL Servers due to data growth.
Posted: 23 Jul 2014 | Premiered: Jul 23, 2014

Idera

How to Capture Who Did What in Your SQL Server Databases
sponsored by Idera
WEBCAST: Gain a better understanding of your SQL Server Database options and when you should be using them.
Posted: 23 Jul 2014 | Premiered: Jul 23, 2014

Idera

SQL Diagnostic Manager – Download a Free Trial
sponsored by Idera
SOFTWARE DOWNLOAD: Uncover all the ins-and-outs of a 24/7 SQL performance monitoring, alerting and diagnostic tool – and gain access to a free trial.
Posted: 21 Jul 2014 | Premiered: 21 Jul 2014

Idera

5 DBA Mistakes That Can Cost You Your Job
sponsored by Idera
WHITE PAPER: This white paper reveals the 5 unforgivable mistakes that could endanger the integrity, recoverability and security of the databases, including SQL Server, DBAs are supposed to protect.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

Idera

Computer Weekly – 22 July 2014: Time to get serious about endpoint security
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, with billions of devices joining corporate networks every year, our latest buyer's guide looks at endpoint security. IBM and Apple have announced plans to work together on corporate mobility – we analyse what the deal means for IT leaders. And we take an in-depth look at in-memory databases. Read the issue now.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

ComputerWeekly.com

SQL Server Statistics
sponsored by Idera
WHITE PAPER: Learn how SQL Server statistics are used, what information they provide and why they're so important.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Idera

The Total Cost of (Non) Ownership of a NoSQL Database Cloud Service
sponsored by Amazon Web Services and Intel
WHITE PAPER: This white paper will help you better understand the different cost factors of deploying and managing a scalable NoSQL service. Dive deep into a total cost of ownership (TCO) analysis of three different options, and discover why a cloud-based database service may provide more economic benefits than the others.
Posted: 18 Jul 2014 | Published: 31 Mar 2012

Amazon Web Services and Intel
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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