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ALSO CALLED: Data Stores, Very Large Databases, Database Programs, Back-end Databases, Database Software
DEFINITION: A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by: Internet search engines or Web sites to track user behavior for targeted  … 
Definition continues below.
Databases Reports
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What is Azure?
sponsored by Microsoft
RESOURCE: Access this informative infographic to discover how Microsoft Azure is offering mobile, web, cloud, and virtual services for any application development need.
Posted: 01 May 2015 | Published: 01 May 2015

Microsoft

Cloudant NoSQL DB
sponsored by IBM
SOFTWARE DOWNLOAD: Discover how Cloudant's NoSQL database can give your organization access to a fully managed NoSQL JSON Data layer that's always available. Test out this software to learn how you can get a fast flexible easily manageable data base for top notch analytics.
Posted: 30 Apr 2015 | Premiered: 30 Apr 2015

IBM

Optimize Your Database Performance
sponsored by Oracle Corporation
WHITE PAPER: It's time to improve your database performance and meet your performance goals with confidence. Access this white paper to find out how to optimize your database performance and gain a faster time to market for your products along with better experiences for your customers.
Posted: 29 Apr 2015 | Published: 31 Oct 2014

Oracle Corporation

Oracle MAA Reference Architectures
sponsored by Oracle Corporation
WHITE PAPER: View this informative white paper for a detailed discussion of four high availability reference architecture and the accompanying service level objectives that can be achieved.
Posted: 27 Apr 2015 | Published: 01 Jul 2014

Oracle Corporation

Oracle: Big Data for the Enterprise
sponsored by Oracle Corporation
WHITE PAPER: This in-depth white paper provides insight into a broad and integrated portfolio of products that can help you acquire and organize various data types and analyze them alongside your existing data.
Posted: 24 Apr 2015 | Published: 01 Jun 2013

Oracle Corporation

Assess Your High Availability Readiness and Risks
sponsored by Oracle Corporation
ASSESSMENT TOOL: This handy assessment tool enables any organization to determine in 26 comprehensive questions whether or not their databases are operating at maximum availability. After you've identified your weak spots get tips and tricks for improving your system.
Posted: 23 Apr 2015 | Published: 23 Apr 2015

Oracle Corporation

Three Ways to Measure Address Quality
sponsored by Informatica
WHITE PAPER: In this informative white paper discover how your organization can shore up the health of your business intelligence, customer service, and data strategies by learning the top 3 indicators of address accuracy. Discover the benefits your business can receive by proactively correcting your address databases today.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

Informatica

BT Discusses Cloud Migration and Oracle Data Integration 12c
sponsored by Oracle Corporation
VIDEO: Watch this video now to hear from Surren Partabh of BT as he explains his organization's migration to cloud services for database management and the benefits they received from switching.
Posted: 22 Apr 2015 | Premiered: 23 Oct 2013

Oracle Corporation

Managing Data the NoSQL Way Classroom
sponsored by SearchDataManagement
VIRTUAL ENVIRONMENT: The use of NoSQL databases is growing as more organizations develop big data applications that aren't a good fit for relational software. This virtual classroom provides IT and business professionals with insight on what NoSQL systems can do and advice on managing them.
Posted: 21 Apr 2015 | Premiered: 21 Apr 2015

SearchDataManagement

The Intelligent Data Warehouse
sponsored by Informatica
WHITE PAPER: Discover how your organization can change the way you store and access data to yield better business intelligence insights. Uncover the power of the intelligent data warehouse and learn how effective master data management can revolutionize the way to see business intelligence.
Posted: 21 Apr 2015 | Published: 21 Apr 2015

Informatica

Oracle GoldenGate12c for the Enterprise and the Cloud
sponsored by Oracle Corporation
WEBCAST: Oracle GoldenGate 12c delivers real-time data integration and high availability solutions that enable IT managers to efficiently and reliably support heterogeneous systems and hybrid cloud deployments. Register now. You'll discover how to reap the benefits of cloud using Oracle GoldenGate 12c.
Posted: 21 Apr 2015 | Premiered: Dec 2, 2014

Oracle Corporation

Lab Report: SIOS DataKeeper Replication for Windows Clusters
sponsored by SIOS Technology Corp
RESOURCE: Access this extensive study to learn just how effective DataKeeper is in an SQL Server 2012 environment. Discover how this software performed when cluster nodes failed. Read now to delve deeper into DataKeeper's implementation, and set up process to determine if it could help your organization with their data replication needs.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

SIOS Technology Corp

Can’t afford to gamble on your database infrastructure?
sponsored by Basho Technologies
WEBCAST: In the modern enterprise environment, businesses need databases that can handle large amounts of data, much of it unstructured. In this webcast, discover what that kind of database looks like and how one company managed to implement it.
Posted: 10 Apr 2015 | Premiered: Apr 10, 2015

Basho Technologies

How to Write a Compelling IT Budget Application
sponsored by Welldata
WHITE PAPER: This concise overview reveals a real-world example of how one IT manager was able to get his budget approved in just one day after weeks of failed attempts to convince his company's C-suite to approve additional funds.
Posted: 09 Apr 2015 | Published: 03 Apr 2015

Welldata

451 Research: IBM’s enterprise version of dashDB data warehouse
sponsored by IBM
WHITE PAPER: This white paper describes IBM's enterprise version of dashDB data warehouse.
Posted: 06 Apr 2015 | Published: 14 Jan 2015

IBM

Data Management Designed for the Web, Mobile and Internet of Things Era
sponsored by IBM
WHITE PAPER: Database-as-a-Service (DBaaS) helps enable you to buy into a data management Service Level Agreement (SLA) instead of buying into a database technology, simplifying app development and delivery.Read this white paper to find out all the ways DBaaS can benefit your organization.
Posted: 06 Apr 2015 | Published: 31 Jan 2015

IBM

Oracle Database Backup and Recovery
sponsored by Nimble Storage
WHITE PAPER: The purpose of this technical white paper is to describe the different techniques of backup and recovery for Oracle database.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

Nimble Storage

Zero to Hero: 12 Tips for Accidental DBAs
sponsored by SolarWinds, Inc.
WHITE PAPER: By staying informed, database administrators can keep on top of their job to ensure their organization's applications are running smoothly. Access this informative white paper to get 12 essential tips for DBAs.
Posted: 02 Apr 2015 | Published: 31 Dec 2014

SolarWinds, Inc.

Oracle eBook – Start Guide to Oracle Query Tuning
sponsored by SolarWinds, Inc.
EBOOK: Learn more about how Oracle database management systems can help your organization better control the components that contribute to application agility. Access this exhaustive ebook to get an in-depth look at Oracle database technology and learn everything you need to know as a DBA and developer in 4 distinct parts.
Posted: 31 Mar 2015 | Published: 31 Dec 2014

SolarWinds, Inc.

Intelligent Copy Data Management
sponsored by Catalogic Software
WHITE PAPER: This white paper presents a solution to the challenge of managing copy data.
Posted: 24 Mar 2015 | Published: 24 Mar 2015

Catalogic Software

Magic Quadrant for Data Quality Tools
sponsored by Information Builders
RESOURCE: According to Gardner, by 2017 33% of Fortune 100 companies will experience an information crisis due to their inability to effectively govern and trust their enterprise information—Will you let this happen to your business?Find out how you can effectively manage your data to ensure quality analytic results with this Magic Quadrant report.
Posted: 24 Mar 2015 | Published: 26 Nov 2014

Information Builders

Hadoop cluster implementations take IT teams into uncharted waters
sponsored by Rackspace
EGUIDE: In this e-guide, explore key challenges of Hadoop implementation, and gain valuable tips on how to make it a less daunting task. In 3 distinct sections learn the challenges of cluster implementation and get tips and best practices for how to successfully accomplish your goals.
Posted: 23 Mar 2015 | Published: 23 Mar 2015

Rackspace

Database as a Service: On-Premises or in the Cloud?
sponsored by Oracle Corporation
VIRTUAL ENVIRONMENT: This webcast describes the benefits of database as a service and how it could improve your database management.
Posted: 17 Mar 2015 | Premiered: 31 Dec 2014

Oracle Corporation

The fast, flexible approach to optimize and automate your SAP data operations
sponsored by Winshuttle, LLC
VIDEO: Access this concise video to learn how you can decrease risk, errors and delays in your data entry and processing by shoring up your data quality. Discover how lean data management can streamline collection validation and movement of your data by building upon existing investments.
Posted: 05 Mar 2015 | Premiered: 05 Mar 2015

Winshuttle, LLC

Roundtable Q&A with Forrester Research, Inc. and IBM
sponsored by IBM
VIDEO: Access this informative round table discussion to hear from security experts from Forrester and IBM about the top challenges and trends in data security. Learn how you can step up your security game to ensure your data is protected.
Posted: 12 Mar 2015 | Premiered: 12 Mar 2015

IBM
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DATABASES DEFINITION (continued): …  promotions. Manufacturers to keep track of supplies and product information. Wholesale and retail vendors to keep track of inventory. Hospitals and clinics to manage patient information. Retail stores to keep track of customer shopping habits.Advantages of using a DBOR to centralize customer data include: Tailoring services to individual users or subscribers. Targeting special promotions to customers most likely to respond. Optimizing customer services and technical support. Personalizing the customer-vendor relationship.In addition to customer-service applications, a DBOR can be used … 

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