Customer Relationship Management Best Practices

WHITE PAPER: This e-book looks at how the call center in particular can help drive a proactive, rather than reactive, approach to business. Experts from the call center world share strategies and mindset shifts that must take place as customers demand more and more information about the products and services that they consume.

Posted: 21 Aug 2012 | Published: 31 Dec 2011

WHITE PAPER: Learn why your sales team's success depends upon its ability to acquire and grow profitable customer relationships and how the SAP Customer Relationship Management (SAP CRM) application can help by empowering it with the tools and information necessary to plan and analyze sales execution throughout the entire sales cycle.

Posted: 20 Aug 2012 | Published: 07 Oct 2010

VIDEO: This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer.

Posted: 02 Apr 2013 | Premiered: 02 Apr 2013

WHITE PAPER: The way you do business has changed. Today's customers can make decisions about the products or services you offer without ever contacting your company directly, making an exceptional experience across all customer touch points paramount. Read on to learn about innovative technologies can help you enhance the customer experience.

Posted: 14 Dec 2012 | Published: 14 Dec 2012

VIDEO: Tune into this short and informative video to learn more about how your business can eliminate falling short of sales goals. Give your employees the opportunity to provide more visibility and develop a new standard for customer relationship management (CRM.)

Posted: 16 Apr 2013 | Premiered: 16 Apr 2013

WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

Posted: 12 Apr 2013 | Published: 12 Apr 2013

WHITE PAPER: Access this in-depth resource to explore a study based on the responses of more than 1,100 individuals and interviews with more than two dozen executives from leading organizations. Discover how organizations are leveraging new social approaches to create valued customer experiences, increase workforce productivity and effectiveness, and more.

Posted: 04 Feb 2013 | Published: 30 Nov 2012

PRESENTATION TRANSCRIPT: Most customers today interact with businesses on the web, so it's crucial that your organization's web presence meets their expectations. Read this presentation transcript from a webcast outlining the tools needed to help your business deliver an engaging, personalized online customer experience, starting with your web content management strategy.

Posted: 15 Apr 2013 | Published: 15 Apr 2013

WHITE PAPER: In this white paper learn the Smart Commerce strategy developed by IBM, designed around customer needs, aspirations, and behavior. This paper goes in depth on each of the four key components of the strategy, demonstrating the work they've done with some of the top names in sports to deliver the Smarter Commerce experience.

Posted: 10 Aug 2012 | Published: 07 Aug 2012

WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.

Posted: 20 Aug 2012 | Published: 20 Aug 2012