CRM Sheds Light on Tommy Bahama Customers
sponsored by Infor CRM
WHITE PAPER:
Read this brief article to discover how this growing retail chain of "island fashion" utilizes their loyal customers and their information to keep their business going through the recession and beyond.
Posted: 17 Jan 2012 | Published: 17 Jan 2012
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E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy
sponsored by SugarCRM Inc.
EBOOK:
This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization.
Posted: 22 Sep 2010 | Published: 22 Sep 2010
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Building a Strong Customer Experience
sponsored by Infor CRM
EGUIDE:
Read this e-guide from SearchCRM.com to learn how American Express and Yahoo tackle customer service with their own twists, how to communicate through multiple channels and ways to craft a single customer view through CEM technology.
Posted: 09 Jan 2012 | Published: 09 Jan 2012
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CRM Thought Leadership booklet
sponsored by IBM
WHITE PAPER:
With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms.
Posted: 17 Jan 2012 | Published: 17 Jan 2012
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Managing the customer experience across channels -- a manager's guide
sponsored by Oracle Corporation
WHITE PAPER:
This eBook explores optimizing and analyzing data collected from each channel and how to apply the findings to a customer experience management (CEM) strategy.
Posted: 06 May 2011 | Published: 06 May 2011
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Six Success Factors for Building a Best-Run Marketing Organization
sponsored by SAP America, Inc.
WHITE PAPER:
This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Posted: 18 Oct 2010 | Published: 18 Oct 2010
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Yahoo, Amex talk up different customer service approaches
sponsored by Infor CRM
EGUIDE:
Access this tip guide to learn how American Express and Yahoo Inc., have conquered customer service obstacles while also decreasing customer relationship management (CRM) budgets.
Posted: 24 Jan 2012 | Published: 24 Jan 2012
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CRM and Small Business: Smaller, Faster, Better
sponsored by SugarCRM Inc.
WHITE PAPER:
The advent of cloud-based CRM applications has eliminated the significant initial budgetary barriers to entry for many businesses, and the proliferation of products geared toward smaller businesses has presented small business with options that allow them to choose based on specific features. Learn more about how CRM can help your small business.
Posted: 01 Sep 2011 | Published: 01 Sep 2011
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Recover lost online revenue with customer experience management
sponsored by Tealeaf
WHITE PAPER:
In this white paper, we’ll describe the two main techniques companies utilize to incorporate customer recovery into their overall Customer Experience Management strategy—namely, Immediate Issue Resolution & Follow‐up and Real‐time Customer Recovery.
Posted: 04 Nov 2010 | Published: 04 Nov 2010
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Navigating the path to satisfying online customer experience
sponsored by Tealeaf
EGUIDE:
Read this exclusive e-guide to get an executive-level, 360-degree view on which CRM approaches are best for different business scenarios -- from winning strategies for mobile users to social CRM tools to best practices for multi-channel customer experiences.
Posted: 30 Nov 2011 | Published: 30 Nov 2011
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