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Customer Management Data

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Customer Management Data Reports
Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: This guide features a real-life example of how one organization gained meaningful business insights by leveraging customer experience management with machine data. Learn how to create these insights and help your business grow revenue by improving user engagement.
Posted: 24 Aug 2015 | Published: 24 Aug 2015


How Safety Insurance Used Data to Improve Customer Experience
sponsored by IBM
WEBCAST: In this webcast, learn how Safety Insurance used business intelligence and analytics platforms to streamline customer data synthesis, allowing them to improve customer experience, and save on costs through automation and increased reporting efficiency.
Posted: 29 Oct 2015 | Premiered: Feb 2, 2015


Predictive Analytics and Decision Models Used to Optimize Cross-Selling and Prevent Churn
sponsored by IBM
WHITE PAPER: In this white paper, learn how C Spire Wireless overcame the problem of turning customer data into insights by adopting predictive analytics options. Discover how C Spire increased the effectiveness of its customer retention campaigns by 50% and gained the ability to optimize offers based on customers' account profiles.
Posted: 16 Oct 2015 | Published: 31 Oct 2015


Bring “Dead” Leads Back to Life
sponsored by Conversica
WHITE PAPER: This white paper describes the tool PHP support company Zend used to engage consistently and persistently with leads, as well as increase conversion rate by 18%. Learn how even leads that are considered "dead" can be leveraged with the right lead management strategy.
Posted: 16 Sep 2015 | Published: 16 Sep 2015


Digital Data + Analytic Visualization = Digital Intelligence Opportunities
sponsored by SAS
WHITE PAPER: Explore this exclusive white paper to find out how analytics can help you revolutionize your digital marketing strategy, and get insights into a history of fragmented data and analytics tools.
Posted: 25 Sep 2014 | Published: 25 Sep 2014


Improving the Customer Experience: Why Integration is Key
sponsored by Microsoft
EGUIDE: In this e-guide, experts provide best practices and tactics to help overcome customer data integration challenges. Access and learn how to create a social media strategy to drive connection, in addition to leveraging your social CRM approach with the right company culture.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


Business Information: Customer Data Quality Reaches New Highs
sponsored by SearchDataManagement
EZINE: Customer data quality is not something organizations take lightly. Poor-quality contact data will eventually frustrate customers -- and it could make them turn the other way. Don't let poor quality data kill your customer relationships.
Posted: 15 Dec 2014 | Published: 15 Dec 2014


Customer Data: Why Quality Overrides Quantity + a 4-Step Approach to Remediation
sponsored by Harte Hanks
WHITE PAPER: In the following article, you'll learn how a simple change in mindset can help you understand what quality data can do for your organization. Discover trustworthy reporting and truer insights that can be achieved by approaching data beyond its sheer size.
Posted: 21 Sep 2015 | Published: 30 Jul 2015

Harte Hanks

Security Report: Are Your Customers Afraid to Share Data?
sponsored by Unisys
WHITE PAPER: In this report, survey results from the Australian public reveal how much consumers fear sharing their personal data and which industries they distrust the most.
Posted: 25 Sep 2015 | Published: 25 Sep 2015


Companies Mine Personal Info to Tailor the Customer Experience
sponsored by SearchCRM
EBOOK: Companies are taking advantage of personalized data to tailor and improve the customer experience--but the best strategy still includes human insight. In this e-book, journalist Albert McKeon reports on the business practices at several organizations working to successfully improve the customer experience through data analysis.
Posted: 03 Dec 2014 | Published: 03 Dec 2014

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