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| Dec 3, 2009 |
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Innovative Marketing Strategies for Individual and Personal Lines Insurers
sponsored by Infor CRM
WHITE PAPER:
In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
Posted: 22 Jul 2009 | Published: 22 Jul 2009
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ROI for the Online Channel: The Business Drivers for Your Investments in WCM Technology
sponsored by SDL Tridion
WHITE PAPER:
This document provides you with the knowledge you need to make the connections between the SDL Tridion Web Content Management solution and its effects on your business.
Posted: 20 Jul 2009 | Published: 20 Jul 2009
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Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 07 May 2009
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Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
This whitepaper makes the case for using predictive analytics as a catalyst for a company's growth. It includes best practices from several global companies including: Cablecom, Royal & Sun Alliance, and T. Rowe Price. Ultimately, it is about maximizing the level of understanding that can be achieved with customer data.
Posted: 07 May 2009 | Published: 07 May 2009
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The Customer-Driven Innovation Series: The Predictive Enterprise
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work.
Posted: 05 May 2009 | Published: 05 May 2009
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SPSS Text Analysis for Surveys 3.0: Get the Most Out of Open-Ended Text Responses
sponsored by SPSS Inc. Worldwide Headquarters
WEBCAST:
Maximize survey research value with open text responses. If you've limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization's first step toward maximizing the value of your survey data.
Posted: 04 May 2009 | Premiered: 04 May 2009
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Effective Strategies for Capturing the Voice of the Customer
sponsored by SPSS Inc. Worldwide Headquarters
WEBCAST:
This free webcast will show you how to use the data you are already capturing through your feedback programs, as well as data generated through online conversations, to help you gain more value from every customer interaction.
Posted: 04 May 2009 | Premiered: 04 May 2009
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Hard Hat Area: Myths and Pitfalls of Data Mining
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER:
The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte." Myths and misconceptions create their own risks and need to be debunked. This article outlines some risks, debunks some myths, and provides some protective "hard hats" for data miners.
Posted: 20 Feb 2009 | Published: 20 Feb 2009
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CUSTOMER INTERACTION SERVICES DEFINITION (continued): … Collaborative browsing (also known as co-browsing) is a software-enabled technique that allows someone in an enterprise contact center to interact with a customer by using the customer's Web browser to show them something. For example, a B2B customer having difficulty placing an order could call a customer service representative who could then show the customer how to use the ordering pages as though the customer were using their own mouse and keyboard. Collaborative browsing can include e-mail, fax, regular telephone, and Internet phone contact as part of an interaction. Effectively, collaborative browsing allows a company and a customer to "be on the same page." |
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