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Customer Information Management

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Customer Information Management Reports
Customer-Focused Organizations Must Take A Strategic Approach To “Identity Relationship Management”
sponsored by ForgeRock
WHITE PAPER: Forrester Consulting has evaluated companies' IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones. Read on and discover why it pays to implement IRM solutions that treat customer identities, and their identity data, as mission-critical for the top line of the business.
Posted: 17 Nov 2015 | Published: 31 Jan 2014


Improving the Customer Connection: Grow your Business with a Customer-Centric Marketing Approach
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper provides a look into how CRM and business intelligence solutions can help an enterprise respond to customers with the information they want, when they need it. Read on to learn how this not only helps to attract new business, but can also strengthen the bonds that your existing customers have with your company.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

Hewlett Packard Enterprise

Bring “Dead” Leads Back to Life
sponsored by Conversica
WHITE PAPER: This white paper describes the tool PHP support company Zend used to engage consistently and persistently with leads, as well as increase conversion rate by 18%. Learn how even leads that are considered "dead" can be leveraged with the right lead management strategy.
Posted: 16 Sep 2015 | Published: 16 Sep 2015


Data Quality Suite
sponsored by Melissa Data Corp
WHITE PAPER: This white paper outlines 4 powerful tools for real-time verification. Discover how you can protect your database with data quality firewall to gain the following benefits: Clean contact data at point of entry or in batch, improved customer contactability, less waste and reduced undeliverable mail, and more.
Posted: 06 Jul 2015 | Published: 31 Dec 2014

Melissa Data Corp

Gain New Insights and Enhance Consumer Engagements
sponsored by IBM
WHITE PAPER: Access this white paper and discover ways to capitalize on consumer data to drive desired business outcomes and increase marketing ROI.
Posted: 20 Oct 2015 | Published: 29 May 2015


Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Enterprise
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Enterprise

How video surveillance can create better customer experiences
sponsored by Dell, Inc.
JOURNAL ARTICLE: This article discusses how advances in cloud computing have simplified the deployment and integration of video surveillance for customer shopping behavior analytics. Read on to see how cloud-based services can open up new marketing opportunities for your enterprise by creating the ability to utilize video recording anywhere, from any device.
Posted: 13 Nov 2015 | Published: 26 May 2015

Dell, Inc.

Security Report: Are Your Customers Afraid to Share Data?
sponsored by Unisys
WHITE PAPER: In this report, survey results from the Australian public reveal how much consumers fear sharing their personal data and which industries they distrust the most.
Posted: 25 Sep 2015 | Published: 25 Sep 2015


Are You Outpacing Your Executive Peers in Customer Service?
sponsored by Oracle Corporation
ANALYST REPORT: Access this in-depth white paper to learn more about common ways your organization could be overestimating the efficacy of your current customer service strategy and how you can spice up your CRM to reach more customers more effectively.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

Case Study: Kingsford Charcoal Relies on Custom Algorithms to Engage Customers
sponsored by Sysomos
CASE STUDY: In this case study, you'll discover how one organization worked with social media analytics experts to create an algorithm that sifts through billions of online conversations, locating the winner of their contest. Use this resource for help with developing your own customer engagement strategy.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

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