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Customer Information Management

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TechRadar™: Customer Analytics Methods, Q1 2014
sponsored by IBM
WHITE PAPER: The following white paper explores the current need for customer analytics and offers practical advices on how to use the technology to glean deeper insights to the consumers' needs, wants, as well as habits. Also hear about technology recommendations, the methods to use, and more.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

Differentiate your CRM with Cloud-based Customer Service
sponsored by Salesforce
WHITE PAPER: In this booklet, we'll show you what the #1 customer service application, Service Cloud, looks like and how to use the features.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Salesforce

Customer Video: AAA NCNU
sponsored by Workday
WEBCAST: Watch this concise webcast now to discover the single tool which integrates HR's and the financial department's information, so you can have transparent, real-time access to your data.
Posted: 22 Apr 2014 | Premiered: Oct 17, 2013

Workday

Reboot Your Organization For Modern Marketing
sponsored by Box
WHITE PAPER: The following report will intends to introduce CMOs to the concept of a marketing operating system—an organizational framework that will enable CMOs to develop more flexible and more customer-aware marketing teams.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

Box

Next-Generation Customer Experience Management
sponsored by IBM
WHITE PAPER: This exclusive whitepaper looks at the evolution of the customer experience management landscape.
Posted: 30 Jul 2014 | Published: 13 Mar 2013

IBM

Kicking off an e-health revolution
sponsored by ComputerWeekly.com
EGUIDE: It has been hailed as the next big thing for many years but, it is fair to say, e-health has failed to fulfill its potential. Issues around cost, ease of use and privacy have held back its adoption. Now, find out how Telefonica hopes to kick start the e-health revolution.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

ComputerWeekly.com

Enhance the 360 Degree View of Your Customer
sponsored by IBM
WHITE PAPER: Learn about the master data management (MDM) system capable of delivering a 360-degree view of both structured and unstructured data, so you can better assist your customers.
Posted: 14 Aug 2014 | Published: 30 Apr 2014

IBM

Using IBM Big Data & Analytics to Acquire, Grow and Retain Customers
sponsored by IBM
VIDEO: Find out how the Cincinnati Zoo utilized big data and analytics to personalize the customer experience for each person from the moment they enter the zoo.
Posted: 11 Jul 2014 | Premiered: 25 Feb 2014

IBM

Social Media Education: The New Edge for Success
sponsored by Hootsuite
WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
sponsored by KANA
EGUIDE: "It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

KANA
 
 
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