Customer Data Management Reports

EGUIDE: Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.

Posted: 22 Nov 2013 | Published: 22 Nov 2013

WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.

Posted: 02 Mar 2014 | Published: 30 Jun 2013

WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.

Posted: 01 Mar 2014 | Published: 28 Feb 2013

WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.

Posted: 28 Feb 2014 | Published: 28 Feb 2014

EBOOK: Access this expert handbook to learn how to determine which communication channels to harness to effectively and easily reach customers. Explore new methods of multichannel marketing, which can help you pinpoint the first steps to a successful multichannel communication strategy.

Posted: 27 Feb 2014 | Published: 27 Feb 2014

WEBCAST: Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications.

Posted: 24 Feb 2014 | Premiered: Feb 24, 2014

CASE STUDY: Access the following case study to reveal the CMS solution that Hornbach used to gain a 75% faster time-to-market for creation of multichannel and multilingual sites. Also discover how they used this system to virtually improve every aspect of their customer experience management process.

Posted: 21 Feb 2014 | Published: 21 Feb 2014

WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.

Posted: 18 Feb 2014 | Published: 30 Nov 2013

WEBCAST: Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.

Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.

Posted: 06 Feb 2014 | Published: 06 Feb 2014

WHITE PAPER: Access the following white paper to uncover how you can create and deliver the content you need to ensure that your customers are truly engaged and approving of the received experience. Also discover the tools you need as well as where to focus business initiatives for now and the future.

Posted: 05 Feb 2014 | Published: 05 Feb 2014

WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.

Posted: 04 Feb 2014 | Published: 04 Feb 2014

BROCHURE: View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.

Posted: 04 Feb 2014 | Published: 31 Dec 2013

EGUIDE: Access the following expert e-guide to uncover the 3 rules your WCM initiative needs to follow to help ensure an optimized web presence and successful overall CEM.

Posted: 29 Jan 2014 | Published: 29 Jan 2014

WHITE PAPER: In this report from the MIT Technology Review, discover 10 must-read articles about the relationship between personal data and big data. Find out how companies are leveraging customer information and the pros and cons of releasing personal data via the Web or otherwise.

Posted: 27 Jan 2014 | Published: 27 Jan 2014

WHITE PAPER: While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.

Posted: 27 Jan 2014 | Published: 31 Dec 2013

WHITE PAPER: This brief resource introduces the first cloud service for the entire data pipeline. Inside, learn how this strategy can help you acquire, store, and analyze customer information and big data.

Posted: 08 Jan 2014 | Published: 08 Jan 2014

WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.

Posted: 07 Jan 2014 | Published: 07 Jan 2014

WEBCAST: View this short webcast to see how United Airlines benefited from a flexible data center solution that ensured constant availability, as well as the scalability to meet their ever-changing environment needs.

Posted: 02 Jan 2014 | Premiered: Jan 2, 2014

WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.

Posted: 19 Dec 2013 | Published: 31 Jan 2012

EBOOK: In this chapter of our e-book series Improving the Customer Experience Through Technology, CRM professionals explain what it takes to maintain a single view of a customer's history and contact information, how multichannel organizations keep all that data in order -- and how they keep it from falling into the wrong hands.

Posted: 10 Dec 2013 | Published: 10 Dec 2013

WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.

Posted: 25 Nov 2013 | Published: 31 Aug 2013

WEBCAST: View this comprehensive webcast to learn how to integrate QuickBooks® Desktop data with Salesforce® using a CRM integration tool. Discover how integration can empower your sales and support teams to make better decisions and handle customer needs.

Posted: 14 Nov 2013 | Premiered: Jul 26, 2013

WHITE PAPER: View this comprehensive survey from the Economist Intelligence unit to learn how sales executives optimize their sales structures, territories and incentive plans. Hear from 229 executives from around the globe and learn how successful teams leverage data to coordinate sales territories and incentives to get the right people in the right places.

Posted: 14 Nov 2013 | Published: 31 Dec 2012

WHITE PAPER: Customers expect your operations to be instant, seamless and insightful so that each interaction is fast and effective. Access this fascinating white paper today to learn about expert solutions for improving business operations so as to effectively cater to customer interactions.

Posted: 12 Nov 2013 | Published: 30 Apr 2013