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Customer Data Management

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Customer Data ManagementReports
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Case Study Hornbach DIY-Stores
sponsored by e-Spirit AG
CASE STUDY: Access the following case study to reveal the CMS solution that Hornbach used to gain a 75% faster time-to-market for creation of multichannel and multilingual sites. Also discover how they used this system to virtually improve every aspect of their customer experience management process.
Posted: 21 Feb 2014 | Published: 21 Feb 2014

e-Spirit AG

Orchestrating a big data integration strategy
sponsored by TechTarget
RESOURCE: Big Data environments provide a seamless transition for the traditional extract, transform and load (ETL) - driven data integration processes. However, increased flexibility also means more complexit. Complete this short survey to gain access to an expert e-guide providing you with a new way of thinking about data integration.
Posted: 19 Feb 2014 | Published: 19 Feb 2014

TechTarget

How lifecycle pricing pays dividends
sponsored by IBM
WHITE PAPER: Modern retails face a variety of challenges when it comes to pricing and maximizing profit margins. In this white paper, get an in-depth look at these difficulties facing retailers, and discover a realistic set of practices that can reduce forecasting uncertainty, enable better pricing decisions, and improve your profitability.
Posted: 18 Feb 2014 | Published: 30 Nov 2012

IBM

Insurance Industry IT: What's costing you dearly?
sponsored by ComputerWeekly.com
ANALYST REPORT: Its time to replace badly automated insurance business processes with more flexible systems, say analysts Rob Bamforth and Clive Longbottom.
Posted: 14 Feb 2014 | Published: 14 Feb 2014

ComputerWeekly.com

What Your Content Management System Really Needs to Deliver
sponsored by e-Spirit AG
WHITE PAPER: Delivering engaging, personalized customer experiences is impossible without an effective, modern content management system (CMS). It connects and drives many of the components that help create these experiences. So what exactly should you expect from a CMS that promises to deliver the best customer experience possible?
Posted: 11 Feb 2014 | Published: 11 Feb 2014

e-Spirit AG

Delivering omni-channel shopping
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Limited

Better customer experiences start with digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

Content Marketing with FirstSpirit
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover how you can create and deliver the content you need to ensure that your customers are truly engaged and approving of the received experience. Also discover the tools you need as well as where to focus business initiatives for now and the future.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

e-Spirit AG

How Top Performing Organizations Embrace Web Content Management & Ecommerce Intergration
sponsored by e-Spirit AG
WHITE PAPER: Access the following white paper to uncover the strategies and tools that the top performing organizations are using to effectively reach their consumer audience. Discover how to craft a powerful digital presence, integrate key tools, and more.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Climbing The Digital Experience Maturity Ladder Through An Integrated Technology Approach
sponsored by e-Spirit AG
WHITE PAPER: Access the following report from Forrester Research Inc. to uncover the largest contributing factors on why businesses fall short when it comes to delivering an exceptional customer experience. Learn how to use an integrated approach with WCM and CXM to enrich the customer experience, ultimately improving customer loyalty and profitability.
Posted: 04 Feb 2014 | Published: 04 Feb 2014

e-Spirit AG

Survival Guide: Marketing in a World Without Cookies
sponsored by Gigya
WHITE PAPER: Did you know that 65% of US consumers delete their cookies? Or that 39% block cookies altogether? It's clear that the traditional marketing tactic of third-party cookies won't hold up in today's marketplace, as consumers access websites from more devices and are increasingly concerned about privacy.
Posted: 29 Jan 2014 | Published: 31 Dec 2013

Gigya

Three Ways Online Anonymity Hurts Businesses and Consumers
sponsored by Gigya
WHITE PAPER: While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
Posted: 27 Jan 2014 | Published: 31 Dec 2013

Gigya

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Rethink Customer Service for a Multichannel World
sponsored by SearchCRM
EBOOK: In order to really succeed at customer relationships, C-suite executives are -- finally -- warming up to multichannel communication.
Posted: 27 Feb 2014 | Published: 27 Feb 2014

SearchCRM

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

SSL: The Backbone of Doing Business over the Internet
sponsored by VeriSign, Inc
WHITE PAPER: Read this white paper to learn about technology in place today that helps online businesses protect sensitive customer data, authenticate themselves, and build consumer trust.
Posted: 17 Feb 2014 | Published: 01 Oct 2008

VeriSign, Inc

Customer Strategies & Technologies Summit 2014
sponsored by Gartner
BROCHURE: View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
Posted: 04 Feb 2014 | Published: 31 Dec 2013

Gartner

E-Guide: Rethinking WCM for Effective Customer Experience Management
sponsored by Bridgeline Digital
EGUIDE: Access the following expert e-guide to uncover the 3 rules your WCM initiative needs to follow to help ensure an optimized web presence and successful overall CEM.
Posted: 29 Jan 2014 | Published: 29 Jan 2014

Bridgeline Digital

Big Data Gets Personal
sponsored by SAP America, Inc.
WHITE PAPER: In this report from the MIT Technology Review, discover 10 must-read articles about the relationship between personal data and big data. Find out how companies are leveraging customer information and the pros and cons of releasing personal data via the Web or otherwise.
Posted: 27 Jan 2014 | Published: 27 Jan 2014

SAP America, Inc.

Treasure Data Service: The first cloud service for the entire data pipeline
sponsored by Treasure Data
WHITE PAPER: This brief resource introduces the first cloud service for the entire data pipeline. Inside, learn how this strategy can help you acquire, store, and analyze customer information and big data.
Posted: 08 Jan 2014 | Published: 08 Jan 2014

Treasure Data

Power Up Your Gaming Analytics in Days
sponsored by Treasure Data
WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
Posted: 07 Jan 2014 | Published: 07 Jan 2014

Treasure Data

Connected Customer Centricity - MS perspective on the Retail Industry
sponsored by Microsoft India
WHITE PAPER: This resource reveals how your organization can develop successful customer-centric strategies and deliver superior customer value.
Posted: 19 Dec 2013 | Published: 31 Jan 2012

Microsoft India

Scribe Online Integration Services Datasheet
sponsored by Scribe Software Corporation
WHITE PAPER: View this helpful resource to learn how a cloud "integration-as-a-service" model can help you easily integrate customer data throughout all your related enterprise applications, so you always have the up-to-date, accurate information you need to make business decisions and close deals.
Posted: 18 Dec 2013 | Published: 18 Dec 2013

Scribe Software Corporation
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