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Customer Data Integration

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ALSO CALLED: CDI, Integration
DEFINITION: Customer data integration (CDI) is the process of consolidating and managing customer information from all available sources, including contact details, customer valuation data, and information gathered through interactions such as direct marketing. Properly conducted, CDI ensures that all relevant departments in the company have constant access to the most current and complete view of customer information  … 
Definition continues below.
Customer Data Integration Reports
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Disrupting Digital Business: The Customer Experience Imperative
sponsored by Microsoft
WEBCAST: This webinar discusses how social media and technological developments have dramatically shifted the way consumers think about the businesses they interact with.
Posted: 24 Aug 2015 | Premiered: May 29, 2015

Microsoft

Microsoft Dynamics Case Study: Pandora Meets the Needs of the Customer
sponsored by Microsoft
WEBCAST: This webcast discusses Pandora's utilization of Microsoft's CRM as a means by which they can get a full, 360 degree view of what's happening with their customers. Click here to learn how the benefits of this CRM can enhance your organization.
Posted: 12 Aug 2015 | Premiered: Aug 12, 2015

Microsoft

Case Study: New CRM Saves Time and Improves Efficiency
sponsored by Microsoft
WHITE PAPER: In this case study, Tyroo Media describes how it overhauled its slow and complex CRM solution to obtain a more comprehensive and scalable one.
Posted: 11 Aug 2015 | Published: 22 Feb 2015

Microsoft

How to Implement an Advanced CRM Solution
sponsored by Microsoft
RESOURCE: Access this resource to learn how you can implement CRM software that's adapted to today's business environment.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

Microsoft

Study: How to Enable CMOs with Digital Marketing Capabilities
sponsored by IBM
WHITE PAPER: The following report demonstrates CMOs' strengths and weaknesses regarding customer engagement. Learn how to enable these professionals, 74 percent of whom express intentions to improve their skills, by showing them how to build a robust digital marketing capability.
Posted: 03 Aug 2015 | Published: 31 Mar 2014

IBM

The Value of Experience: How the C-suite Values Customer Experience in the Digital Age
sponsored by Genesys
RESOURCE: This research report demonstrates how companies who pay more attention to customer experience initiatives have better revenue growth than their peers. Access now to get answers to 4 essential CEM questions that top sales and marketing leaders have proposed.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Genesys

The Top 30 Data Quality Issues You Need to Know About
sponsored by Melissa Data Corp
WHITE PAPER: While technology is always changing, industry experts have noticed 30 top trends over the past 30 years that continue to reappear as companies attempt to clean up their databases. This white paper presents these 30 data quality trends and gives helpful hints on how your organization can overcome these pervasive issues.
Posted: 06 Jul 2015 | Published: 06 Jul 2015

Melissa Data Corp

Data Quality Suite
sponsored by Melissa Data Corp
WHITE PAPER: This white paper outlines 4 powerful tools for real-time verification. Discover how you can protect your database with data quality firewall to gain the following benefits: Clean contact data at point of entry or in batch, improved customer contactability, less waste and reduced undeliverable mail, and more.
Posted: 06 Jul 2015 | Published: 31 Dec 2014

Melissa Data Corp

Enhanced Consumer Engagement in CPG and Retail
sponsored by Hortonworks
RESOURCE: Discover how your organization can create a comprehensive customer view by combining intra-enterprise and external consumer insights to increase revenues and improve margins in this resource. Read now to learn more.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Hortonworks

Give digital a business focus
sponsored by Hewlett-Packard Limited
WHITE PAPER: Businesses need a way to consolidate this data to unify communications and deliver a seamless experience across multiple channels.For many organizations, the solution lies in outsourcing. Discover if outsourcing is right to manage your multichannel communications data in this informative white paper.
Posted: 21 Apr 2015 | Published: 31 Mar 2014

Hewlett-Packard Limited

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

Providing strategic competitive advantage and enriching the customer experience
sponsored by Hewlett-Packard Limited
WEBCAST: In this short video, you'll learn how one company is shifting the business world from a BPO focus, to a business process services (BPS) focus in an effort to transform business models and enhance customer experiences.
Posted: 10 Apr 2015 | Premiered: Apr 10, 2015

Hewlett-Packard Limited

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited

Get The Most Out Of Multichannel Marketing Automation Software
sponsored by Teradata
EGUIDE: Learn more about how you can implement a seamless omni-channel communications system using automation to engage your customers across multiple touch points. Read on to get marketing automation software buying considerations
Posted: 20 Mar 2015 | Published: 20 Mar 2015

Teradata

Why businesses should enhance the digital customer experience
sponsored by Hewlett-Packard Company
WHITE PAPER: View this white paper to examine the challenges and benefits of gradually transitioning towards a customer-centric, digital business model. Read on to learn the points to consider and the steps to take to begin your transition towards digitalization.
Posted: 18 Dec 2014 | Published: 16 Sep 2014

Hewlett-Packard Company

Air Transport Industry Insights 2014
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from SITA looks at the impact of business intelligence on airlines and airports.
Posted: 01 May 2014 | Published: 01 May 2014

ComputerWeekly.com

Best practice guide:What it takes to deliver a single view of the customer
sponsored by IPL
WHITE PAPER: This white paper intends to provide the reader with insight into how to ease the burden of compliance, become more customer-centric, offer improved products and services and make better-informed decisions by creating a single view of your most important information. Access now and learn how to enable these benefits in your own business.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

IPL

Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

Microsoft

Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

MuleSoft

Calculating Customer Lifetime Value: Analysis to Loyalty
sponsored by Looker
WEBCAST: Tune into the following webinar to learn what it takes to accurately calculate customer lifetime value and how by doing so successfully, you can drive improvements across all aspects of you company.
Posted: 20 Oct 2014 | Premiered: Oct 20, 2014

Looker

Take Advantage of Multi-Channel to Improve CEM
sponsored by Five9
EGUIDE: In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

Five9

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Making the First Mile™ of Business Smarter
sponsored by Kofax, Inc.
EBOOK: This guide reveals how organizations can be better prepared to get customer interactions right from the start in order to drive success, increase revenue and improve profitability. It also discusses a suite of applications that can provide an essential link between systems of engagement and systems of record.
Posted: 01 Apr 2014 | Published: 01 Apr 2014

Kofax, Inc.
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CUSTOMER DATA INTEGRATION DEFINITION (continued): …  available. As such, CDI is an essential element of customer relationship management (CRM). Although many companies have been gathering customer data for a good number of years, it hasn't always been managed very effectively. As a result, companies may maintain outdated, redundant, and inconsistent customer data. According to a Forrester Research report, although 92% of companies surveyed believe having an integrated view of customer data is either "critical" or "very important," only 2% have actually managed to achieve that goal.Getting started with customer data integrationTo explore how CDI … 
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