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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-Branding Reports
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Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits
sponsored by
WHITE PAPER: Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs.
Posted: 21 Oct 2011 | Published: 11 Feb 2011

APIs for the Skies: The Only Way Is Up
sponsored by TIBCO Software Inc.
WHITE PAPER: In this white paper, learn how airlines, like many other industries, can leverage application programming interfaces (APIs) to tackle everything from business-to-business integrations to the creation of mobile apps. Read on to see how APIs can help airlines specifically meet customers where they are.
Posted: 11 Nov 2015 | Published: 08 Oct 2015

TIBCO Software Inc.

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010


Advancing Healthcare through the Application of Predictive Knowledge Management
sponsored by Dell, Inc.
WHITE PAPER: This white paper examines how the health care industry can proactively support patient-focused care through the use of technology services that enable predictive analysis.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

Dell, Inc.

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013


Agile Decision Services: How IBM ILOG’s Business Rule Management System Helps Organizations Deliver Fast Time to Value for Business and IT
sponsored by IBM
WHITE PAPER: This paper explores the challenges of trying to deliver quick time-to -value for IT projects and achieve the status of ‘agile enterprise’. It illustrates how IBM® WebSphere® ILOG BRMS can facilitate the alignment of IT with business and support the implementation of an ADS to provide business value within months of project adoption.
Posted: 12 Dec 2010 | Published: 12 Dec 2010


Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett Packard Enterprise

Aligning For a More Successful Business and IT Development Paradigm
sponsored by Active Endpoints, Inc.
WHITE PAPER: This paper examines how the adoption of SOA (Service Oriented Architecture) can significantly improve Business and IT alignment.
Posted: 09 Sep 2009 | Published: 09 Sep 2009

Active Endpoints, Inc.

Analytics: The Art and Science of Better Webcast
sponsored by SAS
WEBCAST: This webcast takes a look at how organizations can consider analytics from two perspectives – the science of analytics and the art of how people apply this science in new and creative ways to make the world better.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010


Answers to Top BRMS Questions
sponsored by IBM
WHITE PAPER: Answers to ten frequently asked questions about what business rule management systems are and how they are used.
Posted: 12 Dec 2010 | Published: 12 Dec 2010


Application Transformation – evolution or revolution?
sponsored by Hewlett Packard Enterprise
WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

Hewlett Packard Enterprise

Applying Business Analytics Webinar Series - Got Bad Data?
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how to improve key data areas through data quality profiling and provide decision makers with trustworthy information. You’ll learn how to apply analytics to your reliable, high-quality data and come away with insights that optimize your organization’s decision-making capabilities.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010


Applying Business Analytics Webinar Series - Got Bad Data? Part 2
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how data quality can improve business performance. You’ll learn how to improve key data areas by performing data quality profiling and data collection through closed-loop monitoring, and how to address data quality as a process to derive value and drive continuous improvement.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010


Applying Business Analytics Webinar Series - Got Bad Data? Part 3
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how data quality influences the effectiveness of predictive analytics and forecasting. You’ll learn how to go beyond name and address matching to realize the potential of numerical data quality, how to overcome insufficient yet relevant data from your predictive and forecasting models, and more.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010


Applying Business Analytics Webinar Series - Integrate Your Office
sponsored by SAS
WEBCAST: This Webinar explains how by combining the power of SAS® Business Analytics with Microsoft Office you will be able to easily access data from any operational system without IT intervention, automate spreadsheets and PowerPoint decks, and save time and money by reducing redundancy and improving productivity.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010


ARC View In Dynamic Market, Consumer Goods Companies Rely on Manufacturing Operations Management Systems
sponsored by Apriso Corporation
WHITE PAPER: In this paper, discover a manufacturing operations management (MOM) platform and system has seen proven success in consumer goods companies.
Posted: 31 Oct 2011 | Published: 27 Oct 2011

Apriso Corporation

Architecting an Agile Enterprise
sponsored by
EBOOK: This white paper takes an in-depth look at the relationship between Agile business practices and mobile computing. Inside, learn more about the balancing act many modern businesses face when trying to provide a quick turnaround for mobile applications on a limited budget.
Posted: 22 Jan 2013 | Published: 22 Jan 2013

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign

Are You Ready For a New Era in B2B Collaboration?
sponsored by IBM
WHITE PAPER: This white paper examines what companies can do to modernize their approach to business-to-business collaboration in response to trends like globalization, consumerization, and mobility.
Posted: 03 Sep 2014 | Published: 31 Mar 2014


Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013


Assuring Asset Documentation Integrity
sponsored by McLaren Software
WHITE PAPER: In this whitepaper, we will discuss best practices for assuring the integrity of your asset documentation.
Posted: 01 Feb 2008 | Published: 01 Jul 2007

McLaren Software

AT&T Business Continuity Survey: 2008
sponsored by AT&T Corp
WHITE PAPER: The goal of this business continuity survey was to learn what these executives were doing about business continuity, and how it figured in their overall IT strategy.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

AT&T Corp

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Author and deploy rules using WebSphere ILOG JRules Business Rules Management System
sponsored by IBM
PRODUCT DEMO: Learn how the WebSphere ILOG JRules BRMS can automate decision making for data validation, eligibility and pricing in a real-world scenario. This demo shows how JRules BRMS allows organizations to gain a competitive advantage by adapting business systems to evolve with changing business policies and decisions.
Posted: 12 Dec 2010 | Premiered: 12 Dec 2010


Automated Invoice Processing into Oracle E-Business Suite
sponsored by ReadSoft
WHITE PAPER: Document automation will add to the company's bottom line, save time, better business processes, and increased control. This paper will demonstrate how to automate the AP process within Oracle E-Business Suite, and what type of investment will need to be made and what kind of benefits can be expected.
Posted: 20 Aug 2009 | Published: 19 Aug 2009

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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
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