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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-BrandingReports
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Assess IT as a service : Enterprise Cloud Services–Virtual Private Cloud, Proof of Concept
sponsored by Hewlett-Packard Limited
WHITE PAPER: Read this white paper to learn how you can test out enterprise cloud services – specifically the virtual private cloud – and see how it performs in conjunction with your current systems.
Posted: 16 Aug 2012 | Published: 16 Aug 2012

Hewlett-Packard Limited

Avoiding BPM Project Hiccups
sponsored by OpenText
EGUIDE: When it comes to business process management (BPM), there are many pitfalls you could come across that can lead to failure. Read this expert resource today to learn how to avoid BPM project hiccups from key experts in the space and find an analysis on the future of BPM.
Posted: 22 May 2013 | Published: 22 May 2013

OpenText

Behavior-Driven Development and BRMS
sponsored by Red Hat
WHITE PAPER: Download this whitepaper to learn how organizations can keep pace with the demands of our rapid global marketplace with a combination of software and professional services from Red Hat.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Red Hat

Analytics: The Art and Science of Better Webcast
sponsored by SAS
WEBCAST: This webcast takes a look at how organizations can consider analytics from two perspectives – the science of analytics and the art of how people apply this science in new and creative ways to make the world better.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Answers to Top BRMS Questions
sponsored by IBM
WHITE PAPER: Answers to ten frequently asked questions about what business rule management systems are and how they are used.
Posted: 12 Dec 2010 | Published: 12 Dec 2010

IBM

Application Transformation – evolution or revolution?
sponsored by Hewlett-Packard Company
WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

Hewlett-Packard Company

Applying Business Analytics Webinar Series - Got Bad Data?
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how to improve key data areas through data quality profiling and provide decision makers with trustworthy information. You’ll learn how to apply analytics to your reliable, high-quality data and come away with insights that optimize your organization’s decision-making capabilities.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Applying Business Analytics Webinar Series - Got Bad Data? Part 2
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how data quality can improve business performance. You’ll learn how to improve key data areas by performing data quality profiling and data collection through closed-loop monitoring, and how to address data quality as a process to derive value and drive continuous improvement.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Applying Business Analytics Webinar Series - Got Bad Data? Part 3
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how data quality influences the effectiveness of predictive analytics and forecasting. You’ll learn how to go beyond name and address matching to realize the potential of numerical data quality, how to overcome insufficient yet relevant data from your predictive and forecasting models, and more.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Applying Business Analytics Webinar Series - Integrate Your Office
sponsored by SAS
WEBCAST: This Webinar explains how by combining the power of SAS® Business Analytics with Microsoft Office you will be able to easily access data from any operational system without IT intervention, automate spreadsheets and PowerPoint decks, and save time and money by reducing redundancy and improving productivity.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

ARC View In Dynamic Market, Consumer Goods Companies Rely on Manufacturing Operations Management Systems
sponsored by Apriso Corporation
WHITE PAPER: In this paper, discover a manufacturing operations management (MOM) platform and system has seen proven success in consumer goods companies.
Posted: 31 Oct 2011 | Published: 27 Oct 2011

Apriso Corporation

Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Assuring Asset Documentation Integrity
sponsored by McLaren Software
WHITE PAPER: In this whitepaper, we will discuss best practices for assuring the integrity of your asset documentation.
Posted: 01 Feb 2008 | Published: 01 Jul 2007

McLaren Software

AT&T Business Continuity Survey: 2008
sponsored by AT&T Corp
WHITE PAPER: The goal of this business continuity survey was to learn what these executives were doing about business continuity, and how it figured in their overall IT strategy.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

AT&T Corp

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Author and deploy rules using WebSphere ILOG JRules Business Rules Management System
sponsored by IBM
PRODUCT DEMO: Learn how the WebSphere ILOG JRules BRMS can automate decision making for data validation, eligibility and pricing in a real-world scenario. This demo shows how JRules BRMS allows organizations to gain a competitive advantage by adapting business systems to evolve with changing business policies and decisions.
Posted: 12 Dec 2010 | Premiered: 12 Dec 2010

IBM

Automated Invoice Processing into Oracle E-Business Suite
sponsored by ReadSoft
WHITE PAPER: Document automation will add to the company's bottom line, save time, better business processes, and increased control. This paper will demonstrate how to automate the AP process within Oracle E-Business Suite, and what type of investment will need to be made and what kind of benefits can be expected.
Posted: 20 Aug 2009 | Published: 19 Aug 2009

ReadSoft

Automated Job Management
sponsored by Hitachi Asia Ltd.
WHITE PAPER: With a job management system, you can automate job management for easier, more effective management across a complex IT landscape. View this informative resource to explore the benefits of the Hitachi JP1 job management system.
Posted: 27 Dec 2013 | Published: 31 Dec 2008

Hitachi Asia Ltd.

Automating Extended Business Processes
sponsored by SAP America, Inc.
ANALYST REPORT: Download now to learn the degree to which extended processes have been automated throughout the enterprise; business behaviors and efficacy associated with automating ad-hoc and paper-based business processes and benefits that have been derived from automating manual business processes.
Posted: 12 Apr 2010 | Published: 12 Apr 2010

SAP America, Inc.

Automating Sales Order Management with SaaS
sponsored by Esker Inc.
WHITE PAPER: Automated order management software can be expensive and complex to implement. Read this white paper to learn how leveraging SaaS for order processing automation can save you time and money.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

Esker Inc.

Automating Your SOA Center of Excellence
sponsored by WebLayers
WHITE PAPER: This white paper discusses the steps necessary for implementing an effective SOA Center of Excellence. Explore how to automate and apply the appropriate levels of SOA governance.
Posted: 05 May 2008 | Published: 01 Mar 2008

WebLayers

Avoid Overlooking the Growing Fraud Threat When Planning AP Automation
sponsored by SAP America, Inc.
WHITE PAPER: This paper discusses how automated AP can help reduce a great portion of frauds and schemes with less human "touch points" involved in invoice processing which translates to less chances for dishonest employees to falsify invoice data or otherwise manipulate the AP process for personal gain.
Posted: 11 Dec 2009 | Published: 11 Dec 2009

SAP America, Inc.

Avon Products: Avon gets a Training Program Makeover With SpringCM
sponsored by SpringCM
CASE STUDY: Avon employs more than 5 million independent representatives - all of whom must receive in-depth, up-to-date training to ensure Avon’s continued success as the largest direct marketer on the planet. So when Avon sought to makeover its training program, it chose to go the SaaS route in order to implement it quickly with minimal support requirements.
Posted: 18 Mar 2011 | Published: 18 Mar 2011

SpringCM

Balancing Cost Control with Strategic Investments
sponsored by Cisco Systems, Inc.
PODCAST: Listen to this podcast as the Senior Director and Lead in the European Markets for Cisco's Internet Business Solutions Group, explores how CIOs balance cost containment with making strategic investments that will help their businesses accelerate growth today and into the future.
Posted: 16 Mar 2011 | Premiered: Mar 16, 2011

Cisco Systems, Inc.

Behavior Driven Development: Agile Testing with Red Hat JBoss BRMS
sponsored by Red Hat
WHITE PAPER: In this resource, discover how a software development process known as behavior-driven development, combined with a tool that integrates business rules management, business process management (BPM), and complex event processing (CEP), enables you to speed up and improve the application delivery lifecycle.
Posted: 08 Aug 2013 | Published: 30 Jun 2013

Red Hat
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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