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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-Branding Reports
26 - 50 of 671 Matches Previous Page  |  Next Page
Achieve Your Vision for Growth: Credit Services for EMEA
sponsored by Hewlett-Packard Company
WHITE PAPER: This resource describes how the right financial service partner can help you reduce costs, manage credit risk, decrease capital expenditure, and more. See if an outsourcing strategy meets your business needs by reading on to learn more now.
Posted: 28 Mar 2013 | Published: 31 Aug 2010

Hewlett-Packard Company

Achieving Marketing Success Through Digital Presence Strategy
sponsored by Limelight Networks, Inc.
WHITE PAPER: Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations.
Posted: 16 Oct 2012 | Published: 01 Aug 2012

Limelight Networks, Inc.

Achieving Success with a Flexible Workplace
sponsored by IBM
WHITE PAPER: This white paper demonstrates how flexible work environments can enhance productivity, spur innovation and reduce costs. Read now to learn how forward thinking IT leaders have already overcome the challenges associated with flexible working initiatives.
Posted: 02 Aug 2012 | Published: 02 Aug 2012

IBM

ACOs: Treat Patients More Effectively with Health Analytics
sponsored by IBM
EGUIDE: This e-guide from SearchHealthIT.com highlights the importance of data analytics in the success of today's ACOs. Read now to learn the difference between collaborative and captive ACOs and discover how predictive analytics can provide the information necessary to dramatically improve patient care.
Posted: 29 Mar 2013 | Published: 29 Mar 2013

IBM

Adapting Case Management for Technology Megatrends
sponsored by OpenText
WHITE PAPER: This white paper explores the role and interplay of adaptive case management within today's most critical emerging information management trends. Read on for essential information to learn how you can implement successful business process and case management initiatives in the face of the hottest tech trends.
Posted: 18 Apr 2013 | Published: 31 Dec 2012

OpenText

Adelaide University Consolidates Workflow Systems
sponsored by ORACLE APAC
VIDEOCAST: Watch this brief webcast to learn how the University of Adelaide successfully streamlined their workflow and business process management (BPM) by consolidating on a single Oracle BPM Suite and shifting away from four or five disparate workflow systems.
Posted: 16 Oct 2012 | Premiered: Oct 16, 2012

ORACLE APAC

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

ALM e-kit with the 2012 Forrester Wave for ALM
sponsored by IBM
INFORMATION CENTER: The road to ALM transformation is paved with free trials, testimonials and plenty of third-party analysis. Get it and other materials in this kit that shows how the IBM Rational ALM solution can help your organization.
Posted: 21 Mar 2011 | Published: 21 Mar 2011

IBM

Analyst's take: Microsoft Dynamics CRM boosts customer service and company profits
sponsored by ComputerWeekly.com
WHITE PAPER: Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs.
Posted: 21 Oct 2011 | Published: 11 Feb 2011

ComputerWeekly.com

Accelerate Innovation & Productivity with Rapid Prototyping and Development: Model New Ideas, Land More Business, and Control Costs
sponsored by Attivio, Inc.
WHITE PAPER: This paper discusses how a new generation of platforms in the application stack is designed to both deliver a specific layer of functionality and enable rapid prototyping, allowing development teams to focus their efforts on the value they add and gain time for more innovation.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

Accelerate Performance in Human Resources
sponsored by SAP America, Inc.
WHITE PAPER: This white paper addresses HR challenges and metrics solutions for improving operations.
Posted: 02 Feb 2012 | Published: 27 Jan 2012

SAP America, Inc.

Accelerate ROI for Business Process Management with IBM Solutions Designed for Rapid Deployment
sponsored by IBM
WHITE PAPER: With IBM products, services and programs, businesses can develop business process management solutions to support their business priorities and objectives, both now and in the years ahead. Read this paper to learn how.
Posted: 02 Jul 2010 | Published: 15 Jan 2010

IBM

Accounts Payable Automation in SAP - An Investment in the Future
sponsored by ReadSoft
WHITE PAPER: Read this paper to learn how document process automation can speed up accounts payable processes, add to the company’s bottom line by cutting costs, reduce cycle times, and allow for faster financial statements and fewer late payment fees.
Posted: 20 Aug 2009 | Published: 19 Aug 2009

ReadSoft

Achieve Eco-sustainable Innovation While Driving Profitable Growth
sponsored by Alcatel-Lucent
WHITE PAPER: Alcatel-Lucent's innovation engine explores new ideas and opportunities to address environmental concerns while solving business problems.
Posted: 02 Oct 2008 | Published: 02 Oct 2008

Alcatel-Lucent

Achieving Agility: The Role of the Case Management Platform
sponsored by Singularity
WHITE PAPER: Most large corporations are at risk of capture by inertia - the force that holds back progress as organizations grow. But there’s an effective weapon against inertia for organizations determined to be on top of their game: agility. Agility is a key attribute of successful organizations and is a top priority on most management teams’ agendas.
Posted: 15 Mar 2011 | Published: 15 Mar 2011

Singularity

Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
Posted: 29 Oct 2009 | Published: 02 Jun 2009

SAP AG

Achieving Value in Healthcare Through Efficiency and Effectiveness
sponsored by Dell, Inc.
WHITE PAPER: this white paper demonstrates how, by reforming health care delivery, implementing appropriate technology, and reshaping the medical establishment which supports efficiency and effectiveness, America can provide the best value in health care services for its citizens.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

Dell, Inc.

Advanced Case Management for Smarter Government
sponsored by IBM
WHITE PAPER: Case management is an area in which many government agencies can benefit by using new tools and approaches. By reading this White Paper, learn how to unify information, processes and people to provide better, faster services and programs.
Posted: 20 Aug 2010 | Published: 20 Aug 2010

IBM

Advanced Disaster Recovery and Business Continuity Planning Techniques and Technologies: Module 3 Testing
sponsored by SearchStorage.com
PRESENTATION: Review this presentation to learn how to use business continuity planning to create a recovery capability for your organization.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

SearchStorage.com

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS Institute Inc.
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS Institute Inc.

Advancing Healthcare through the Application of Predictive Knowledge Management
sponsored by Dell, Inc.
WHITE PAPER: This white paper examines how the health care industry can proactively support patient-focused care through the use of technology services that enable predictive analysis.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

Dell, Inc.

Agile Decision Services: How IBM ILOG’s Business Rule Management System Helps Organizations Deliver Fast Time to Value for Business and IT
sponsored by IBM
WHITE PAPER: This paper explores the challenges of trying to deliver quick time-to -value for IT projects and achieve the status of ‘agile enterprise’. It illustrates how IBM® WebSphere® ILOG BRMS can facilitate the alignment of IT with business and support the implementation of an ADS to provide business value within months of project adoption.
Posted: 12 Dec 2010 | Published: 12 Dec 2010

IBM

Aligning For a More Successful Business and IT Development Paradigm
sponsored by Active Endpoints, Inc.
WHITE PAPER: This paper examines how the adoption of SOA (Service Oriented Architecture) can significantly improve Business and IT alignment.
Posted: 09 Sep 2009 | Published: 09 Sep 2009

Active Endpoints, Inc.

Analytics: The Art and Science of Better Webcast
sponsored by SAS Institute Inc.
WEBCAST: This webcast takes a look at how organizations can consider analytics from two perspectives – the science of analytics and the art of how people apply this science in new and creative ways to make the world better.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS Institute Inc.

Answers to Top BRMS Questions
sponsored by IBM
WHITE PAPER: Answers to ten frequently asked questions about what business rule management systems are and how they are used.
Posted: 12 Dec 2010 | Published: 12 Dec 2010

IBM
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary
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