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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-Branding Reports
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Case Study: Achieve Unprecedented Visibility of B2B Processes
sponsored by TIBCO Software Inc.
CASE STUDY: eBuilder, a company that helps organizations streamline their business processes, needed to enable their clients to quickly analyze large amounts of information and make critical decisions. This case study reveals the strategy that allowed the company's clients to achieve greater visibility of B2B processes, boost efficiency, and reduce costs.
Posted: 06 Apr 2016 | Published: 31 Dec 2013

TIBCO Software Inc.

Case Study: How Waitrose Enabled Easier Collaboration and Innovation
sponsored by Cloud Sherpas
CASE STUDY: This brief case study describes the strategy that allowed a retailer to share knowledge with thousands of people instantaneously. Discover how they were able to make everyday business processes more efficient, collaborate on documents to formulate ideas in real-time, and more.
Posted: 07 Mar 2016 | Published: 07 Mar 2016

Cloud Sherpas

Case Study: Nissan Optimizes Distribution with Business Rules Management
sponsored by Red Hat
CASE STUDY: After opening a new production plant, Nissan needed to align their processes more closely with customers' buying trends. This case study reveals the business rules management strategy that empowered Nissan to quickly and flexibly process production plans.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

Red Hat

Case Study: Reducing Quote-to-Order Time with Modern CPQ
sponsored by Oracle Corporation
CASE STUDY: Explore how StepStone, a job board business, integrated modern cloud CPQ into their CRM tools to produce rapid and accurate quotes—saving sales and management time while improving customer satisfaction.
Posted: 06 May 2016 | Published: 06 May 2016

Oracle Corporation

Clark Integrated Technologies Moves Beyond the Glass Ceiling with a Business Process Management Suite
sponsored by ConnectWise
CASE STUDY: In this case study, discover how Clark Integrated Technologies overcame its cumbersome database with a customizable business suite. Explore the benefits Clark experiences, including organized time, contacts, invoicing, and billing; three-fold business growth; and more.
Posted: 18 Apr 2016 | Published: 18 Apr 2016

ConnectWise

Cancer Treatment Centers of America
sponsored by Insight and HP
CASE STUDY: Access this case study of Cancer Treatment Centers of America as they turned to a managed print services (MPS) system to deliver a reliable print infrastructure to support its exemplary patient care.
Posted: 28 May 2014 | Published: 31 Jul 2013

Insight and HP

Capture Enabled Business Process Management
sponsored by Kofax, Inc.
BROCHURE: Read this brochure to learn about capture enabled business process management (BPM) strategies that can automatically capture, extract, validate, and classify information regardless of paper, fax, e-mail, SMS, XML, or PDF formats.
Posted: 06 Mar 2012 | Published: 06 Mar 2012

Kofax, Inc.

Capturing Data to Multiple Business Processes - what's holding you back?
sponsored by Kofax, Inc.
WHITE PAPER: This white paper offers a fresh perspective on using data capture. Learn how to compile information in various locations through automated business process management (BPM) strategies to drive multiple processes across multiple enterprise business systems.
Posted: 06 Mar 2012 | Published: 06 Mar 2012

Kofax, Inc.

Case Study: Advanced Scientifics Keeps LifeBlood Flowing
sponsored by Made2Manage ERP
WHITE PAPER: Find out how a leader in the design and manufacture of disposable medical devices increased revenue, production output and customer satisfaction with their ERP software solution.
Posted: 20 Mar 2008 | Published: 03 Mar 2008

Made2Manage ERP

Case Study: ArcSight, Inc.
sponsored by TechTarget
CASE STUDY: ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions.
Posted: 28 Dec 2007 | Published: 01 Dec 2007

TechTarget

Case Study: Coles Group Limited - Retailer streamlines HR delivery and cuts costs
sponsored by Hewlett-Packard Enterprise
CASE STUDY: Coles sought out HP's SAP payroll services to simplify and lower costs. Read on to learn more about HP's SAP payroll services.
Posted: 05 Jan 2012 | Published: 05 Jan 2012

Hewlett-Packard Enterprise

Case Study: Dow Corning Shaves 400 Hours off Manual SAP Testing
sponsored by Worksoft
CASE STUDY: In this white paper, learn about Worksoft Certify for SAP, a system that provides business process experts and IT users with a single solution to validate, document, and record SAP business processes without writing, generating, or maintaining any code.
Posted: 07 Nov 2011 | Published: 07 Nov 2011

Worksoft

Case Study: University College London Hospitals (UCLH)
sponsored by IBM
CASE STUDY: This case study explains how UCLH implemented a patient tracking system (PTS) with Lombardi Teamworks at its core, which alerts them when a patient is delayed in their treatment pathway before they go over their 18wkRTT and allows them to only have to enter patient information once into the system instead of multiple times.
Posted: 15 Dec 2010 | Published: 15 Dec 2010

IBM

CentraSite: An Integrated SOA Registry and Repository
sponsored by SoftwareAG Inc., USA
WHITE PAPER: Utilizing a combined registry and repository service is an emerging practice for managing the proliferation of services and systems artifacts involved in SOA implementations.
Posted: 06 Feb 2009 | Published: 06 Feb 2009

SoftwareAG Inc., USA

Change Management and BPMS
sponsored by IBM
EGUIDE: In this two-part, expert interview with Forrester Research's Connie Moore, learn how to incorporate change management into BPM initiatives, and gain insight and advice from Moore on how to minimize the impact of change in BPM projects.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

IBM

Channel Sales Management: New Applications for High-Tech Vendors
sponsored by SAP AG
WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP AG

Charles River Development Automates SaaS Managed Services with Cisco Tidal Enterprise Scheduler
sponsored by Cisco Systems, Inc.
PRESENTATION TRANSCRIPT: Charles River Development realized it needed a highly unified and automated approach to job scheduling to efficiently deliver its managed service. It had to be well-architected, intuitive, scalable and flexible. Read this presentation transcript to learn why they chose Cisco Tidal Enterprise Scheduler
Posted: 01 Oct 2012 | Published: 01 Oct 2012

Cisco Systems, Inc.

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

CIO Decisions e-zine: Big data analytics, the power of personalized data
sponsored by SearchCIO.com
EZINE: This edition of the CIO Decisions e-zine demonstrates how BI and data analytics are dramatically changing the way businesses interact with their data. Inside, learn how the Obama campaign used "microtargeting" techniques to read the polls and understand how they were changing and evolving during the campaign.
Posted: 08 Feb 2013 | Published: 08 Feb 2013

SearchCIO.com

CIO Decisions E-Zine: PPM: Validating the Value of IT
sponsored by SearchCIO.com
EZINE: This e-zine breaks down how PPM tools and best practices simplified project management and justified IT project service delivery and costs.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

SearchCIO.com

CIO Decisions Ezine Volume 3
sponsored by CIO Decisions
EZINE: In this issue we tackle service-oriented architecture and dive into how Software as a Service can drive flexibility and meet business needs. Also in this issue: MDM's strongest business case and how to navigate the compliance minefield.
Posted: 14 Oct 2008 | Published: 11 Oct 2008

CIO Decisions

CIO Perspective: To Be Great at IT, You Must Be Great at BPM
sponsored by IBM
WHITE PAPER: One of the most popular business motto’s within the past year is "more for less." Organizations want things better, faster, and cheaper. In the IT world this is all too true as well. BPM is the tool that delivers faster, better, and cheaper solutions. Read this paper for an in-depth look into BPM from the perspective of the CIO.
Posted: 18 Dec 2009 | Published: 18 Dec 2009

IBM

CIO Perspective: To be great at IT, you must be great at BPM
sponsored by IBM
WHITE PAPER: Sound business process management (BPM) lies at the heart of IT's ability to respond to the constant mandate to deliver "more for less." Access this resource for a Q&A on BPM with Toby Redshaw, the Group CIO leading a successful BPM program at Aviva plc, the world’s fifth largest insurance group.
Posted: 06 Mar 2012 | Published: 01 Jun 2010

IBM

Cisco Growing with Technology Awards 2007
sponsored by Cisco Systems, Inc.
WHITE PAPER: Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.
Posted: 22 Feb 2008 | Published: 01 Jan 2007

Cisco Systems, Inc.

Clifford Hallam Healthcare Mobilizes Oracle's JD Edwards Enterprise One and Creates Complete Traceability
sponsored by DSI
CASE STUDY: This brief case study examines how Clifford Hallam Healthcare found success by mobilizing its business processes, which allowed the health service provider to increase accuracy and accountability, reduce labor costs, and more.
Posted: 30 Dec 2013 | Published: 30 Dec 2013

DSI
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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