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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-BrandingReports
151 - 175 of 765 Matches Previous Page  | Next Page
CFO Research - Beyond Numbers: The Challenge of Telling your Company's Story
sponsored by IBM
WHITE PAPER: This white paper explains how a narrative analysis can ultimately help CFOs with their planning and assist company growth.
Posted: 16 Jul 2014 | Published: 31 Jul 2013

IBM

Change Management and BPMS
sponsored by IBM
EGUIDE: In this two-part, expert interview with Forrester Research's Connie Moore, learn how to incorporate change management into BPM initiatives, and gain insight and advice from Moore on how to minimize the impact of change in BPM projects.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

IBM

CIOS With and Without PPM Software Discuss IT Project Governance
sponsored by Innotas
EGUIDE: This e-guide reveals the importance of prioritizing and implementing an IT governance strategy, both with and without PPM, to better ensure IT project efficiency and success.
Posted: 18 Aug 2014 | Published: 18 Aug 2014

Innotas

Clinical Documentation: Driving Performance in the New World of Healthcare
sponsored by Nuance
WHITE PAPER: This resource asks some important questions regarding healthcare operations, and examines key tactics that can help you take the pain out of the documentation process and find healthcare success.
Posted: 28 Aug 2013 | Published: 28 Aug 2013

Nuance

Cloud Provisioning: Provision. Orchestrate. Innovate.
sponsored by OpenText
WHITE PAPER: In this white paper, learn about a cloud provisioning technology with a workflow-enabled framework, allowing you to create, provision, and orchestrate virtual "bundles" of on-premise and cloud capabilities that make up a new product, service, or application.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

OpenText

Cloud-Driven Collaboration will Fuel Business Effectiveness
sponsored by NEC Corporation of America
WHITE PAPER: Find out how cloud-driven collaboration has become a favorite among many organizations for its ability to fuel business effectiveness and value.
Posted: 12 May 2014 | Published: 31 Dec 2013

NEC Corporation of America

Case Study: University College London Hospitals (UCLH)
sponsored by IBM
CASE STUDY: This case study explains how UCLH implemented a patient tracking system (PTS) with Lombardi Teamworks at its core, which alerts them when a patient is delayed in their treatment pathway before they go over their 18wkRTT and allows them to only have to enter patient information once into the system instead of multiple times.
Posted: 15 Dec 2010 | Published: 15 Dec 2010

IBM

CentraSite: An Integrated SOA Registry and Repository
sponsored by SoftwareAG Inc., USA
WHITE PAPER: Utilizing a combined registry and repository service is an emerging practice for managing the proliferation of services and systems artifacts involved in SOA implementations.
Posted: 06 Feb 2009 | Published: 06 Feb 2009

SoftwareAG Inc., USA

Channel Sales Management: New Applications for High-Tech Vendors
sponsored by SAP AG
WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP AG

Charles River Development Automates SaaS Managed Services with Cisco Tidal Enterprise Scheduler
sponsored by Cisco Systems, Inc.
PRESENTATION TRANSCRIPT: Charles River Development realized it needed a highly unified and automated approach to job scheduling to efficiently deliver its managed service. It had to be well-architected, intuitive, scalable and flexible. Read this presentation transcript to learn why they chose Cisco Tidal Enterprise Scheduler
Posted: 01 Oct 2012 | Published: 01 Oct 2012

Cisco Systems, Inc.

Choose a Branding Agency: 5 Social Media Questions You Need to Ask
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Oracle Corporation

CIO Decisions e-zine: Big data analytics, the power of personalized data
sponsored by SearchCIO.com
EZINE: This edition of the CIO Decisions e-zine demonstrates how BI and data analytics are dramatically changing the way businesses interact with their data. Inside, learn how the Obama campaign used "microtargeting" techniques to read the polls and understand how they were changing and evolving during the campaign.
Posted: 08 Feb 2013 | Published: 08 Feb 2013

SearchCIO.com

CIO Decisions E-Zine: PPM: Validating the Value of IT
sponsored by SearchCIO.com
EZINE: This e-zine breaks down how PPM tools and best practices simplified project management and justified IT project service delivery and costs.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

SearchCIO.com

CIO Decisions Ezine Volume 3
sponsored by CIO Decisions
EZINE: In this issue we tackle service-oriented architecture and dive into how Software as a Service can drive flexibility and meet business needs. Also in this issue: MDM's strongest business case and how to navigate the compliance minefield.
Posted: 14 Oct 2008 | Published: 11 Oct 2008

CIO Decisions

CIO Decisions Ezine: Bringing BI to the Masses
sponsored by SearchCIO.com
EZINE: This issue of Enterprise CIO Decisions E-Zine highlights several success stories showcasing how today's IT leaders are finding enough success to increase BI investments and, ultimately, putting their data growth management concerns to rest.
Posted: 25 Apr 2012 | Published: 24 Apr 2012

SearchCIO.com

CIO Perspective: To Be Great at IT, You Must Be Great at BPM
sponsored by IBM
WHITE PAPER: One of the most popular business motto’s within the past year is "more for less." Organizations want things better, faster, and cheaper. In the IT world this is all too true as well. BPM is the tool that delivers faster, better, and cheaper solutions. Read this paper for an in-depth look into BPM from the perspective of the CIO.
Posted: 18 Dec 2009 | Published: 18 Dec 2009

IBM

CIO Perspective: To be great at IT, you must be great at BPM
sponsored by IBM
WHITE PAPER: Sound business process management (BPM) lies at the heart of IT's ability to respond to the constant mandate to deliver "more for less." Access this resource for a Q&A on BPM with Toby Redshaw, the Group CIO leading a successful BPM program at Aviva plc, the world’s fifth largest insurance group.
Posted: 06 Mar 2012 | Published: 01 Jun 2010

IBM

Cisco Growing with Technology Awards 2007
sponsored by Cisco Systems, Inc.
WHITE PAPER: Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.
Posted: 22 Feb 2008 | Published: 01 Jan 2007

Cisco Systems, Inc.

Clifford Hallam Healthcare Mobilizes Oracle's JD Edwards Enterprise One and Creates Complete Traceability
sponsored by DSI
CASE STUDY: This brief case study examines how Clifford Hallam Healthcare found success by mobilizing its business processes, which allowed the health service provider to increase accuracy and accountability, reduce labor costs, and more.
Posted: 30 Dec 2013 | Published: 30 Dec 2013

DSI

Clinical Approach to Technical Upgrade
sponsored by Hexaware Technologies
WHITE PAPER: In this paper, discover the reasons why you should be considering an SAP upgrade to improve enterprise resource planning (ERP) and how to get started. Learn about new features of the latest SAP release as well as the technical advances and new technologies available to you.
Posted: 01 Nov 2011 | Published: 27 Oct 2011

Hexaware Technologies

Closed Loop Lifecycle Planning©: Optimizing for Energy Efficiency in the Upcoming Technology Refresh Cycle
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Hewlett-Packard Company

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
sponsored by SAP AG
WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
Posted: 19 Sep 2008 | Published: 17 Sep 2008

SAP AG

Collaboration One of the Fundamental Engines of Lean Initiatives - Avoiding the Eighth Deadly Waste
sponsored by TANDBERG, now part of Cisco
WHITE PAPER: This white paper details best practices for implementing video communication into an organization and highlights a number of companies that have successfully done so.
Posted: 14 Mar 2008 | Published: 01 Jan 2008

TANDBERG, now part of Cisco

Collaborative and Comprehensive: A Bold New Look for Global Sourcing
sponsored by Accenture
WHITE PAPER: This paper explores challenges and opportunities inherent in the global sourcing movement and provides at least five capabilities to be mastered if an organization is to achieve world-class status in the sourcing approaches and management techniques.
Posted: 26 Jun 2008 | Published: 01 Sep 2007

Accenture

Common BI and ETL Process Management Pain Points and How to Handle Them
sponsored by Cisco Systems, Inc.
WEBCAST: This webcast discusses the most common BI and ETL process management pain points experienced by BI operations staff as well as strategies for addressing them. Learn how to face process issues, design processes that are efficient and resistant to common problems, and learn real-life examples of successful implementations.
Posted: 29 Apr 2010 | Premiered: May 13, 2010, 14:00 EDT (18:00 GMT)

Cisco Systems, Inc.
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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