Co-Branding White Papers ( Cobranding ) Software Downloads, Definition and Webcasts

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May 23, 2013

Business of Information Technology > Business Processes > Marketing > Branding >
Co-Branding
ALSO CALLED: Cobranding DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On … Definition continues below.
Co-Branding Reports
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Conversations on Incentive Compensation: Addressing the conflict and bridging the gap sponsored by Varicent, an IBM Company WHITE PAPER: Conflicting interests surrounding incentive compensation are causing corporate tension. This resource outlines how collaboration and the right technology tools can help alleviate this tension. Read on to learn more. Posted: 14 Mar 2013 \| Published: 31 Jan 2013 TOPICS: Benefits \| CFOs \| Employee Performance Management (EPM) \| Financial Management \| Human Resources Management \| Incentive Management \| Marketing \| Sales \| Workforce Planning

Create a Referral Program to Grow Your IT Business sponsored by ConnectWise WHITE PAPER: This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program. Posted: 31 Dec 2012 \| Published: 31 Dec 2012 TOPICS: Customer Loyalty \| Customer Satisfaction \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| Social Networking

Creating Brand Advocates -- Connected Intelligence & Brand Advocates. sponsored by Hewlett-Packard Limited VIDEO: In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand. Posted: 21 Jan 2013 \| Premiered: 04 Nov 2012 TOPICS: Brand Loyalty \| Branding \| CRM \| Web 2.0

Creating Brand Advocates – Connected intelligence & Brand Advocates sponsored by Hewlett-Packard Company VIDEO: In this helpful video, learn how to move past traditional CRM and reach out to customers who are social influencers through things like Twitter, Facebook, and blogs. Learn how to transform these influential customers into brand advocates who will help others emotionally connect with your brand. Posted: 01 Apr 2013 \| Premiered: 01 Apr 2013 TOPICS: Brand Loyalty \| Branding \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Social Networking \| Web 2.0

Creative Commentary: The Business Value of a Developer Operations Bridge sponsored by SERENA Software, Inc. WHITE PAPER: Read this white paper to learn how to successfully integrate your development and operations management processes after an ALM implementation to: gain trust and alignment between the two teams, increase user satisfaction with IT, and increase business value and risk management. Posted: 03 Apr 2012 \| Published: 04 Apr 2012 TOPICS: Application Development \| Application Integration \| Application Life-Cycle Management \| Application Life-Cycle Management Software \| Application Performance Management \| Application Performance Management Software \| Business Process Management \| Business Processes \| Operational Support Systems

Crossing the sustainability chasm Strategies and tactics to achieve sustainability goals sponsored by IBM WHITE PAPER: This white paper summarizes the findings of a research study examining the different stages of maturity that today's organization are in depending on their progress in energy and environmental programs. Read now to find out whether you're an achiever, a planner, or a straggler. Posted: 27 Mar 2013 \| Published: 27 Mar 2013 TOPICS: Business IT Alignment \| Business Management \| Business of Information Technology \| Business Process Management \| Energy Efficiency \| Energy Industries \| Environmental Compliance \| Environmental Industry \| Environmental Law \| Environmental Standards \| Green Data Center \| Green Storage

Customer Experience for Marketing: Oracle Commerce Solutions sponsored by Oracle Corporation UK Ltd WHITE PAPER: Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles of delivering an exceptional experience. Posted: 13 Dec 2012 \| Published: 13 Dec 2012 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Customer Support Software \| Marketing \| Oracle (Product)

CW+: The Open Group: Strengthening your business case for using cloud sponsored by ComputerWeekly.com WHITE PAPER: With the rapid emergence of technologies, it is important for business executives and stakeholders to focus on the real business challenges and the needs of the enterprise. This White Paper provides a high-level depiction of real-world business problems that were addressed using Cloud computing. Posted: 24 Oct 2011 \| Published: 28 Jul 2010 TOPICS: Business Performance Management \| Business Processes \| Cloud Computing \| Cloud Management

Content Mapped to Buying Stages Powers Nurturing Results sponsored by Genius.com WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Content Delivery \| CRM \| Lead Generation \| Lead Management \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

Convergence of Sales and Marketing sponsored by Neolane Inc. WHITE PAPER: This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). Posted: 14 Oct 2008 \| Published: 14 Oct 2008 TOPICS: Business Intelligence \| CRM \| Knowledge Management \| Marketing \| Sales \| Web Analytics

Core Data Services: Basic Components for Establishing Business Value sponsored by Pitney Bowes Business Insight WHITE PAPER: Standardizing data management practices when developing the enterprise architecture lowers risk and increases consistency; Organizational trust in the data simplifies application development. This paper explores how a set of value-added data services can reduce operational costs, increase efficiency and improve the quality of enterprise data. Posted: 11 Jan 2010 \| Published: 11 Jan 2010 TOPICS: Business Processes \| Data Governance \| Data Integration \| Data Management \| Data Profiling \| Data Quality \| Data Stewardship \| Enterprise Architectures \| Information Management \| Routing

Court Case Management from IBM sponsored by IBM WHITE PAPER: Read this paper to learn how advanced case management solutions from IBM can help assist organizations in a wide array of case management scenarios. Posted: 28 Mar 2011 \| Published: 28 Mar 2011 TOPICS: Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Processes \| Data Management \| Data Management Software \| Enterprise Content Management \| Enterprise Content Management Software \| Unstructured Data

Creating a BPM center of excellence sponsored by Oracle Corporation EGUIDE: This article introduces the concept of a BPM center of excellence (CoE), sometimes called a BPM competency center, and offers tips for launching one. Posted: 07 Oct 2011 \| Published: 07 Oct 2011 TOPICS: Application Monitoring \| Applications Management \| Business Process Management \| Business Process Modeling \| Business Processes \| Content Management \| Data Management

Creating and managing value-driven product portfolios sponsored by IBM WHITE PAPER: The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more. Posted: 24 Jul 2009 \| Published: 23 Jun 2009 TOPICS: Business Intelligence \| Business Processes \| Portfolio Management (IT Management) \| Product Development \| Product Life Cycles \| Product Management \| Project Management \| Project Portfolio Management

Creating Sales Opportunities with Lead Scoring sponsored by Genius.com WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. Posted: 07 Oct 2009 \| Published: 07 Oct 2009 TOPICS: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Cricket Communications Turns to Splunk for Assuring Automated Service Management sponsored by Splunk WHITE PAPER: Keeping up with a quickly expanding business is difficult if you do not have the right tools. Read on to learn how Cricket Communications handled its growing business' operations with an enterprise application, data and operational management system. Posted: 10 Feb 2012 \| Published: 09 Feb 2012 TOPICS: Business Activity Monitoring \| Business Intelligence \| Business Performance Management \| Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Processes \| Data Analytics

Critical Technologies for Compliance and Risk Management sponsored by Siperian, Inc. WHITE PAPER: Due to the financial meltdown in the mortgage-backed securities industry, new compliance requirements will be implemented. Read this paper to find out how organizations can ensure compliance with stricter regulations and manage risk appropriately so the business does not slip into non-compliance resulting in negative publicity or punitive fines. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Processes \| Compliance (Finance) \| Compliance Best Practices \| Government Agencies (U.S.) \| Gramm-Leach-Bliley Act \| Master Data Management \| Regulatory Compliance \| Risk Management \| Web Content Management

CRM without Compromise: A Strategy for Profitable Growth sponsored by SAP America, Inc. WHITE PAPER: Consider how SAP can help you improve customer relationship management. Build a synergistic ecosystem with employees, customers, and partners to deliver customer value – where customer demand drives the supply chain and customer insight inspires innovation. Quickly respond to sustain competitive advantage and profitability. Posted: 07 Nov 2007 \| Published: 01 Apr 2007 TOPICS: Business Performance Management \| Call Center Management \| Call Centers \| Contact Center Management \| Contact Centers \| CRM \| ERP \| Marketing \| Oracle (Product) \| Sales Force Automation \| Software as a Service

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success sponsored by Pivotal CRM, a CDC Software solution WHITE PAPER: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Process Management \| CRM \| CRM Software \| Customer Loyalty \| Marketing \| ROI \| Sales \| Software as a Service \| Strategic Planning \| TCO \| User Experience

Crystal Reports Server: A Functional Overview sponsored by SAP AG WHITE PAPER: Crystal Reports Server software offers small businesses and mid size companies a proven reporting and dashboard solution on a single server. It addresses the complete reporting process – from data access and report and dashboard design to report management and delivery, including content integration with portals and enterprise applications. Posted: 25 Feb 2010 \| Published: 24 Feb 2010 TOPICS: Business Intelligence \| Business Management \| Business Processes \| Business Service Management Software \| Data Center Infrastructure Efficiency \| Data Center Management \| Data Center Networking \| Data Centers \| Reporting Software

Customer Data Quality Platform: Getting to Know Your Customers Better sponsored by Pitney Bowes Group 1 Software PRODUCT LITERATURE: Effectively manage customer data quality processes, while consistently enhancing the customer experience on all fronts with a single, enterprise-wide customer data quality solution. Download now to find out how. Posted: 18 Sep 2007 \| Published: 01 Jan 2006 TOPICS: Application Integration \| Business Process Management \| Customer Data Management \| Customer Loyalty \| Data Integration \| Data Quality \| Marketing \| ROI \| TCO \| User Experience

DaimlerChrysler: A Case Study in Enterprise Data Quality sponsored by Pitney Bowes Group 1 Software CASE STUDY: Group 1 Software presents a case study in enterprise data quality success featuring the DaimlerChrysler Corporation, a leader in the automotive manufacturing industry. Posted: 18 Sep 2007 \| Published: 01 Oct 2004 TOPICS: Automotive Industry \| CRM Analytics \| Customer Data Management \| Data Integration \| Data Quality \| Marketing \| ROI \| Spend Management

Dancing with Elephants - Making Your Business Processes Agile sponsored by Fujitsu America, Inc. WEBCAST: Think Agile BPM is not for you because you don't have simple processes that follow the same path every time? Think again. This webcast illustrates how Agile BPM allows you to get results by striking the right balance between structure and flexibility in processes how Fujitsu's Agile BPM solution can help you to achieve that goal. Posted: 03 Jan 2011 \| Premiered: Jan 3, 2011 TOPICS: Business Performance Management \| Business Process Management \| Business Process Management Software \| Business Process Modeling \| Business Processes \| Cloud Computing \| Collaborative Applications Software \| Enterprise Applications Software \| SOA \| Software as a Service

Data Center Transformation sponsored by Hewlett-Packard Company WHITE PAPER: This paper looks at HP's approach to Data Center Transformation and how it can help enterprise data centers reduce costs, manage risks, and support business growth. Posted: 14 Feb 2008 \| Published: 01 Sep 2007 TOPICS: Business Processes \| Customer Data Management \| Data Centers \| Disaster Recovery \| Globalization \| IT Infrastructure \| Risk Management \| Server Virtualization

Data Loss Prevention: Keeping Sensitive Data out of the Wrong Hands sponsored by Symantec Corporation WHITE PAPER: Data security breaches pose a serious threat. Companies need to reduce risks associated with exposing customer data, losing intellectual property, or violating compliance obligations. Learn more about DLP issues, strategies and solutions. Posted: 06 Oct 2008 \| Published: 03 Oct 2008 TOPICS: Business Processes \| Data Security \| Database Security \| Databases \| Risk Assessment \| Risk Management \| Secure Content Management \| Security \| Security Infrastructure \| Security Policies \| Security Threats

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CO-BRANDING DEFINITION (continued): … the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" …
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