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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
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Co-BrandingReports
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Business Information University: A CIO's Guide to Launching a Big Data Analytics Strategy
sponsored by SearchCIO.com
VIRTUAL ENVIRONMENT: This classroom addresses the challenges enterprises face as they attempt to centralize the BI strategy and the tools and methodologies that are addressing these challenges.
Posted: 25 Apr 2013 | Premiered: 16 Mar 2013

SearchCIO.com

Business Plan Blueprint: Turn Your Dreams Into Actionable Goals
sponsored by ConnectWise
WHITE PAPER: This eBook and planning worksheet will walk your through the steps to creating a winning business plan and change the way you look at your business immediately!
Posted: 19 Jul 2013 | Published: 19 Jul 2013

ConnectWise

Business Process Automation Helps Bank Boost Efficiency
sponsored by Automic
CASE STUDY: SGBT, a top bank in Luxembourg, found itself burdened by the need to continually adapt its IT systems to meet the changing demands on business processes. The bank turned to task automation to help streamline their business processes and boost efficiency
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Automic

Business Process Automation: Contact Center Management Case Study
sponsored by Automic
CASE STUDY: Check out this paper that highlights the business automation platform BT Global Services, an IP-based telephony network in Europe, deployed to help complete their reporting and alerting, scheduling, development and operations tasks.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

Automic

Business Process Automation: iHeart Studios Uses PaaS to Grow its Business
sponsored by Cisco & Fujitsu
VIDEO: In this video case study, learn how iHeart Studios harnessed a Salesforce-integrated application that tracks all steps of their business workflow. Learn about the direct benefits that iHeart enjoys now with an automated business process, and how they were able to grow their business 600% over 12 months.
Posted: 27 Oct 2014 | Premiered: 24 Mar 2014

Cisco & Fujitsu

Business Transformation is needed for the New Style of IT
sponsored by Hewlett-Packard Limited
WEBCAST: In this on-demand video, learn how you can embrace a new style of IT by transforming your business and its processes with the right technology partner.
Posted: 11 Feb 2014 | Premiered: Nov 18, 2013

Hewlett-Packard Limited

Business Beyond Boundaries: Gaining Competitive Advantage in a Global Economy - A Joint SAP and Crossgate Paper
sponsored by Crossgate
WHITE PAPER: In today’s global economy, businesses are finding that traditional strategies for growth are no longer sufficient. This paper discusses challenges and opportunities related to business network transformation, best practices for leveraging a business process platform, the benefits of partnering with a Business-Ready Network and more.
Posted: 18 Feb 2010 | Published: 18 Feb 2010

Crossgate

Business Continuity Management
sponsored by Matrix42
WHITE PAPER: This White paper explains the concept of Business Continuity and demonstrates how matrix42 Empirum supports the Business Continuity Strategy in the enterprise.
Posted: 17 Sep 2008 | Published: 12 Sep 2008

Matrix42

Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
sponsored by Citrix Online
CASE STUDY: This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
Posted: 21 Aug 2009 | Published: 23 Mar 2009

Citrix Online

Business Intelligence for the Retail Industry
sponsored by SAP AG
WHITE PAPER: To gain greater business insight and transparency, organisations urgently require a new generation of business intelligence tools and applications that allows cross-enterprise, interenterprise and external data to be integrated and analysed. This paper we discusses how technological advances are enabling improved decision making.
Posted: 15 Sep 2010 | Published: 23 Jan 2009

SAP AG

Business Process Improvement with IBIS RBE Plus
sponsored by IBIS America LLC
WHITE PAPER: In this white paper, discover RBE Plus Analysis, a system designed by IBIS experts in SAP to pinpoint problem areas in business processes, master data and customizing usage and communicate the results with fact-based, easy to use content front-ended by a browser-based navigation tool.
Posted: 04 Nov 2011 | Published: 04 Nov 2011

IBIS America LLC

Business Process Lifecycle Management (BPLM) Enabled SAP Implementation
sponsored by Atos Origin
WHITE PAPER: In this paper a 20 year veteran in the chemical manufacturing sector provides Best Practices for BPLM enabled SAP implementations.
Posted: 04 Nov 2009 | Published: 04 Nov 2009

Atos Origin

Business Process Management Solution Implementation Guide
sponsored by IBM
WHITE PAPER: The BPM Solution Implementation Guide, an IBM® Redpaper™, provides a practical approach to rapid Business Process Management solution delivery. It describes how to analyze, model, and manage processes in the context of a real healthcare scenario.
Posted: 09 Dec 2010 | Published: 09 Dec 2010

IBM

Business Process Management Summit 2014
sponsored by Gartner
BROCHURE: Cloud computing, mobility, big data, and social media have created a new era of digital business. To succeed and remain competitive in this new environment, you need the right skills, tools, and technologies in order to embrace these forces of change. Do you have what it takes? Find out at the 2014 Gartner Business Process Management Summit.
Posted: 16 Dec 2013 | Published: 16 Dec 2013

Gartner

Business Process Management Today: Putting theory into practice
sponsored by ebizQ
EZINE: In this special issue, SearchSOA looks at elements that drive the fervent interest in BPM today, with a special focus on the problems teams run into when they convert theory into practice. Read about workflow do’s and don’ts, BAM strategies, and CEP implementation challenges in this first edition of SearchSOA’s BPM quarterly.
Posted: 11 Aug 2010 | Published: 10 Aug 2010


Business Process-Centric Information Technology: Aligning Business and Technology for High Performance
sponsored by Accenture
WHITE PAPER: Process-centric IT is, first and foremost, a way for the IT organization to build applications that will deliver greater flexibility and agility to the business-enabling high performance.
Posted: 18 Feb 2009 | Published: 18 Feb 2009

Accenture

Business rules and decisioning for process experts
sponsored by SAP America, Inc.
WHITE PAPER: Read this white paper to discover how decisioning can be used as a method for enhancing process orientation to deliver greater value to the business. Continue reading to learn the critical importance of identifying and controlling how the decisions within processes and applications are made.
Posted: 01 Aug 2011 | Published: 01 Aug 2011

SAP America, Inc.

Business rules and decisioning for process experts
sponsored by SAP AG
WHITE PAPER: Read this white paper to discover how decisioning can be used as a method for enhancing process orientation to deliver greater value to the business. Continue reading to learn the critical importance of identifying and controlling how the decisions within processes and applications are made.
Posted: 15 Sep 2011 | Published: 15 Sep 2011

SAP AG

Business Rules and Gap Analysis: Discovery and Management of Business Rules Avoids Business Disruptions
sponsored by Micro Focus, Ltd
WHITE PAPER: This paper will assess how to locate and account for functionality gaps. It will also illustrate a methodology for realigning applications with business goals.
Posted: 04 Dec 2009 | Published: 23 Nov 2009

Micro Focus, Ltd

Business Rules Management System (BRMS) Buyer's eKit
sponsored by IBM
PRODUCT OVERVIEW: Selecting the right software is the first step in obtaining fast ROI from a business rule management system (BRMS). These tools will help you make the right decision.
Posted: 12 Dec 2010 | Published: 12 Dec 2010

IBM

Business Software Management: Best Practices for Ongoing Success
sponsored by More Direct
EGUIDE: This e-guide from SearchCIO.com highlights the baseline requirements that must be met by business software in order to deliver the higher-level services and information that help businesses thrive.
Posted: 21 Jan 2013 | Published: 21 Jan 2013

More Direct

Business Strategy for Cloud Providers: The Case for Potential Cloud Services Providers
sponsored by IBM
WHITE PAPER: This paper is focused on helping those who want to emerge aswinners in the new cloud provider marketplace. Read on to learn tips for creating a winning cloud provider business strategy and model.
Posted: 21 Sep 2010 | Published: 29 Sep 2009

IBM

Business Wire hosts award-winning events for client education with GoToWebinar
sponsored by Citrix Online
CASE STUDY: Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
Posted: 21 Aug 2009 | Published: 24 Jun 2009

Citrix Online

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Cancer Treatment Centers of America
sponsored by Insight and HP
CASE STUDY: Access this case study of Cancer Treatment Centers of America as they turned to a managed print services (MPS) system to deliver a reliable print infrastructure to support its exemplary patient care.
Posted: 28 May 2014 | Published: 31 Jul 2013

Insight and HP
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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