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Co-Branding

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ALSO CALLED: Cobranding
DEFINITION: Co-branding is the practice of using multiple brand names together on a single product or service. The term can also refer to the display of multiple brand names or corporate logos on a single Web site, so that people who visit the site see it as a joint enterprise. When effectively done, co-branding provides a way for companies to combine forces so that their marketing efforts work in synergy. On  … 
Definition continues below.
Co-Branding Reports
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Can the CIO Dilemma Be Solved?
sponsored by IBM
PODCAST: Many companies are benefiting from a smarter approach to infrastructure and architecture.Access this podcast aimed at IT decision makers who are using technology to transform their organizations and improve business performance. Find out how you can turn your company into a smarter organization and make your IT become more strategic.
Posted: 18 Jun 2013 | Premiered: Jun 18, 2013

IBM

Case Study: Audi-Volkswagen Middle East Improves Procurement Control
sponsored by Kofax, Inc.
CASE STUDY: This white paper demonstrates how Audi-Volkswagen Middle East found a user-friendly, easy-to-use BPM system that did not require high levels of technical expertise from in-house staff. The solution they chose was able to meet their "no-coding" requirement while enhancing the performance of their existing IT systems.
Posted: 22 Feb 2013 | Published: 22 Feb 2013

Kofax, Inc.

Case Study: Coles Group Limited - Retailer streamlines HR delivery and cuts costs
sponsored by Hewlett-Packard Limited
CASE STUDY: Coles sought out HP's SAP payroll services to simplify and lower costs. Read on to learn more about HP's SAP payroll services.
Posted: 05 Jan 2012 | Published: 05 Jan 2012

Hewlett-Packard Limited

Change How Business Intelligence is Managed
sponsored by SAP America, Inc.
WHITE PAPER: This paper details how SAP in-memory computing can change the way you manage business intelligence (BI) and the value your business can derive from the technology. For IT executives, the paper offers substantial information and business examples about what changes they can look forward to and the effect they'll have on their strategic initiatives.
Posted: 02 Aug 2012 | Published: 02 Aug 2012

SAP America, Inc.

CIO Decisions e-zine: Big data analytics, the power of personalized data
sponsored by SearchCIO.com
EZINE: This edition of the CIO Decisions e-zine demonstrates how BI and data analytics are dramatically changing the way businesses interact with their data. Inside, learn how the Obama campaign used "microtargeting" techniques to read the polls and understand how they were changing and evolving during the campaign.
Posted: 08 Feb 2013 | Published: 08 Feb 2013

SearchCIO.com

CIO Decisions E-Zine: PPM: Validating the Value of IT
sponsored by SearchCIO.com
EZINE: This e-zine breaks down how PPM tools and best practices simplified project management and justified IT project service delivery and costs.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

SearchCIO.com

Cloud Faxing: Reduce Inefficiencies, Cut Costs
sponsored by Esker Inc.
WHITE PAPER: In this white paper, learn how cloud faxing addresses inefficiency of fax machines, hidden costs of fax servers, and the functional limitations of basic outsourced fax services.
Posted: 03 Jan 2012 | Published: 28 Dec 2011

Esker Inc.

Capture Enabled Business Process Management
sponsored by Kofax, Inc.
BROCHURE: Read this brochure to learn about capture enabled business process management (BPM) strategies that can automatically capture, extract, validate, and classify information regardless of paper, fax, e-mail, SMS, XML, or PDF formats.
Posted: 06 Mar 2012 | Published: 06 Mar 2012

Kofax, Inc.

Capturing Data to Multiple Business Processes - what's holding you back?
sponsored by Kofax, Inc.
WHITE PAPER: This white paper offers a fresh perspective on using data capture. Learn how to compile information in various locations through automated business process management (BPM) strategies to drive multiple processes across multiple enterprise business systems.
Posted: 06 Mar 2012 | Published: 06 Mar 2012

Kofax, Inc.

Case Study: Advanced Scientifics Keeps LifeBlood Flowing
sponsored by Made2Manage ERP
WHITE PAPER: Find out how a leader in the design and manufacture of disposable medical devices increased revenue, production output and customer satisfaction with their ERP software solution.
Posted: 20 Mar 2008 | Published: 03 Mar 2008

Made2Manage ERP

Case Study: ArcSight, Inc.
sponsored by TechTarget
CASE STUDY: ArcSight, Inc., a leading provider of security and compliance solutions, turned to TechTarget when it wanted to reach highly-qualified prospects to extend the scope of its brand to include network management solutions.
Posted: 28 Dec 2007 | Published: 01 Dec 2007

TechTarget

Case Study: Dow Corning Shaves 400 Hours off Manual SAP Testing
sponsored by Worksoft
CASE STUDY: In this white paper, learn about Worksoft Certify for SAP, a system that provides business process experts and IT users with a single solution to validate, document, and record SAP business processes without writing, generating, or maintaining any code.
Posted: 07 Nov 2011 | Published: 07 Nov 2011

Worksoft

Case Study: University College London Hospitals (UCLH)
sponsored by IBM
CASE STUDY: This case study explains how UCLH implemented a patient tracking system (PTS) with Lombardi Teamworks at its core, which alerts them when a patient is delayed in their treatment pathway before they go over their 18wkRTT and allows them to only have to enter patient information once into the system instead of multiple times.
Posted: 15 Dec 2010 | Published: 15 Dec 2010

IBM

CentraSite: An Integrated SOA Registry and Repository
sponsored by SoftwareAG Inc., USA
WHITE PAPER: Utilizing a combined registry and repository service is an emerging practice for managing the proliferation of services and systems artifacts involved in SOA implementations.
Posted: 06 Feb 2009 | Published: 06 Feb 2009

SoftwareAG Inc., USA

Channel Sales Management: New Applications for High-Tech Vendors
sponsored by SAP AG
WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP AG

Charles River Development Automates SaaS Managed Services with Cisco Tidal Enterprise Scheduler
sponsored by Cisco Systems, Inc.
PRESENTATION TRANSCRIPT: Charles River Development realized it needed a highly unified and automated approach to job scheduling to efficiently deliver its managed service. It had to be well-architected, intuitive, scalable and flexible. Read this presentation transcript to learn why they chose Cisco Tidal Enterprise Scheduler
Posted: 01 Oct 2012 | Published: 01 Oct 2012

Cisco Systems, Inc.

CIO Decisions Ezine Volume 3
sponsored by CIO Decisions
EZINE: In this issue we tackle service-oriented architecture and dive into how Software as a Service can drive flexibility and meet business needs. Also in this issue: MDM's strongest business case and how to navigate the compliance minefield.
Posted: 14 Oct 2008 | Published: 11 Oct 2008

CIO Decisions

CIO Decisions Ezine: Bringing BI to the Masses
sponsored by SearchCIO.com
EZINE: This issue of Enterprise CIO Decisions E-Zine highlights several success stories showcasing how today's IT leaders are finding enough success to increase BI investments and, ultimately, putting their data growth management concerns to rest.
Posted: 25 Apr 2012 | Published: 24 Apr 2012

SearchCIO.com

CIO Perspective: To Be Great at IT, You Must Be Great at BPM
sponsored by IBM
WHITE PAPER: One of the most popular business motto’s within the past year is "more for less." Organizations want things better, faster, and cheaper. In the IT world this is all too true as well. BPM is the tool that delivers faster, better, and cheaper solutions. Read this paper for an in-depth look into BPM from the perspective of the CIO.
Posted: 18 Dec 2009 | Published: 18 Dec 2009

IBM

CIO Perspective: To be great at IT, you must be great at BPM
sponsored by IBM
WHITE PAPER: Sound business process management (BPM) lies at the heart of IT's ability to respond to the constant mandate to deliver "more for less." Access this resource for a Q&A on BPM with Toby Redshaw, the Group CIO leading a successful BPM program at Aviva plc, the world’s fifth largest insurance group.
Posted: 06 Mar 2012 | Published: 01 Jun 2010

IBM

Cisco Growing with Technology Awards 2007
sponsored by Cisco Systems, Inc.
WHITE PAPER: Cisco Growing with Technology Awards Program recognizes the creative ways organizations use technology to improve the way they do business or serve their communities.
Posted: 22 Feb 2008 | Published: 01 Jan 2007

Cisco Systems, Inc.

Clinical Approach to Technical Upgrade
sponsored by Hexaware Technologies
WHITE PAPER: In this paper, discover the reasons why you should be considering an SAP upgrade to improve enterprise resource planning (ERP) and how to get started. Learn about new features of the latest SAP release as well as the technical advances and new technologies available to you.
Posted: 01 Nov 2011 | Published: 27 Oct 2011

Hexaware Technologies

Closed Loop Lifecycle Planning©: Optimizing for Energy Efficiency in the Upcoming Technology Refresh Cycle
sponsored by Hewlett-Packard Company
WHITE PAPER: This paper encourages all businesses, regardless of size and complexities, to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle.
Posted: 20 Oct 2008 | Published: 17 Oct 2008

Hewlett-Packard Company

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
sponsored by SAP AG
WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
Posted: 19 Sep 2008 | Published: 17 Sep 2008

SAP AG

Collaboration One of the Fundamental Engines of Lean Initiatives - Avoiding the Eighth Deadly Waste
sponsored by TANDBERG, now part of Cisco
WHITE PAPER: This white paper details best practices for implementing video communication into an organization and highlights a number of companies that have successfully done so.
Posted: 14 Mar 2008 | Published: 01 Jan 2008

TANDBERG, now part of Cisco
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CO-BRANDING DEFINITION (continued): …  the Internet, co-branding can provide benefits to the involved businesses by enhancing product or service exposure to consumers, marketing new products and services, and making consumers or clients aware of the core competencies of each enterprise. Co-branding can also be used to target specific markets with advertising by means of banner ads, logos, or links in descriptive text, maximizing the likelihood that potential buyers will learn of the existence of a particular company, brand, product, or service. >> Stay up to date by receiving the latest IT term daily. Simply check "Word of the Day" … 
Co-Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary
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