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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship ManagementReports
 
Intelligent Self-Service and Personalization: Rethink the Customer Experience
sponsored by Genesys
WHITE PAPER: With the right combination of intelligent self-service and agent-assisted service, you can ensure efficiency gains, cost savings, and customer satisfaction. View this white paper to learn what it takes to implement intelligence self-service, such as integrated applications, business intelligence, business rules, and integrated channels.
Posted: 02 Jun 2014 | Published: 02 Jun 2014

Genesys

Best Practices for Sales Performance Management
sponsored by Oracle Corporation
ANALYST REPORT: While many people assume sales reps are cutthroat and competitive with their own coworkers, recent research by the Aberdeen Group begs to differ. In this research report, explore the core competencies and technology enablers that Best-in-Class organizations rely on for superior sales performance.
Posted: 20 Aug 2014 | Published: 31 Jul 2013

Oracle Corporation

Expert Tips for Social CRM Strategies
sponsored by Attensity
EGUIDE: The following expert e-guide explores how organizations can most effectively leverage the social media tools at their disposal – including Twitter, Facebook and Pinterest – to build a loyal customer base and keep one step ahead of the competition.
Posted: 29 Aug 2014 | Published: 29 Aug 2014

Attensity

Enhance the 360 Degree View of Your Customer
sponsored by IBM
WHITE PAPER: Learn about the master data management (MDM) system capable of delivering a 360-degree view of both structured and unstructured data, so you can better assist your customers.
Posted: 14 Aug 2014 | Published: 30 Apr 2014

IBM

Infographic: New Expectations for Customer Service Workers
sponsored by IBM
RESOURCE: This infographic offers insight into the new expectations for customer service representatives and retail workers in order to better connect with customers and provide richer experiences.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IBM

Omni-Channel Customer Care
sponsored by Infor
WHITE PAPER: Learn how an omni-channel customer experience management (CEM) program can help your company accommodate changing buyer needs.
Posted: 04 Aug 2014 | Published: 31 Oct 2013

Infor

Five Simple Strategies to Make Your Contact Center a Success
sponsored by Genesys
WHITE PAPER: View this informative white paper to learn how to cost-effectively increase the level of service in your contact center with the right technology. Discover five best practices to make your call center a success.
Posted: 03 Jun 2014 | Published: 03 Jun 2014

Genesys

Channels Are Irrelevant
sponsored by SDL
RESEARCH CONTENT: Find out how your organization should approach the age of omni-channel engagement, and what it means for customer demands.
Posted: 06 Aug 2014 | Published: 06 Aug 2014

SDL

Solving Challenges with Big Data & Analytics - Retail Industry
sponsored by IBM
VIDEO: Find out how a retailer utilizes social media analytics, predictive analytics and big data to stay on top of emerging trends, and better connect with younger customers.
Posted: 11 Jul 2014 | Premiered: 11 Jul 2014

IBM

Mind the Gap! Embracing Enterprise Mobility Management
sponsored by Code42
WEBCAST: This whitepaper exploress specific mobile challenges, such as implementation of MDM and MAM for thousands of users, and shares his real-world perspective.
Posted: 06 Jun 2014 | Premiered: Sep 12, 2013

Code42
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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