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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship Management Reports
 
Recognizing the Customer's Role in Incentive Compensation
sponsored by IBM
WHITE PAPER: This white paper highlights customer relations as the key differentiator in competitive advantage. Discover why many companies are adjusting their incentive compensation strategies as a result, with tools that present quantifiable benefits.
Posted: 03 Jun 2015 | Published: 29 Aug 2014

IBM

Webinar: How to Stay Agile with Big Data
sponsored by Red Hat
WEBCAST: This webinar covers the optimization of Big Data for your bottom line. Unlock valid points for staying steps ahead of this booming phenomenon, As Big Data researcher Tony Baer divulges how to make heaps of information work for you - instead of vice versa.
Posted: 19 Jun 2015 | Premiered: Oct 9, 2014

Red Hat

10 Proven Ways SMBs Can Benefit from Marketing Automation
sponsored by Salesforce.com
ANALYST REPORT: This white paper explores 10 statistics for why small and mid-size businesses should adapt emerging marketing automation software.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Salesforce.com

Ten Tips for Accelerating Your Pipeline
sponsored by Salesforce.com
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

The New Digital Media Supply Chain
sponsored by The Pulse Network
VIDEO: In this video expert Bruce Stearns explains the concept of the "new digital media supply chain." You can get information on this new phenomenon and gain an effective strategy from implementing a successful workflow in your enterprise by watching this brief video.
Posted: 16 Jun 2015 | Premiered: 02 Apr 2015

The Pulse Network

Using Analytics to Drive Business Strategy
sponsored by Salesforce.com
WEBCAST: This webinar focuses on the capabilities you need to optimize analytics across your organization. Find out how to enable success through data-driven decision-making, with forward-thinking features.
Posted: 11 Jun 2015 | Premiered: Jan 8, 2015

Salesforce.com

Measure, Analyze and Manage: Optimizing Marketing Results with Business Analytics
sponsored by Cortell
WHITE PAPER: This white paper relieves marketing pressures by providing insight into marketing analytics. Unwind and discover how to engage the multichannel customer, create more successful campaigns, and more.
Posted: 30 Jun 2015 | Published: 30 Apr 2014

Cortell

The Next Wave of Intelligent Applications
sponsored by IBM
WHITE PAPER: This white paper highlights machine learning as the next breakthrough to assist in good decision-making. Learn ways to enable your team to do highly iterative analysis that scales to large volumes of data.
Posted: 02 Jul 2015 | Published: 30 Jun 2015

IBM

Do You Fit the Profile That Wins More Sales?
sponsored by Salesforce.com
EBOOK: There are 5 main ways that salespeople behave with customers, and groundbreaking research has just discovered that one profile crushes quota more than any other. Access this e-book today to reveal the surprising answer, and to learn 3 key steps to growing effective sales reps within your company.
Posted: 29 May 2015 | Published: 29 May 2015

Salesforce.com

The Knowledge Base of the Future :Five Cutting-Edge Ideas You Can Implement Now
sponsored by Verint Systems
WHITE PAPER: Access this white paper to get 5 cutting edge ideas you can implement now to build a CRM-focused knowledge base.
Posted: 27 May 2015 | Published: 31 Dec 2014

Verint Systems
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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