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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship ManagementReports
 
Initiatives for Improved Customer Experience
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EGUIDE: Uncover the 10 steps to improving the customer experience, and find out how customer experience, engagement and loyalty can help you "measure" how happy your customers are.
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Analytics exploration – today and tomorrow
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ANALYST REPORT: Analysts Clive Longbottom and Rob Bamford explain why businesses need to act now to create a business intelligence platform for the future.
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20 Customer Service Practices
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EBOOK: We surveyed feedback from our customers, product experts and thought leaders to come up with 20 best practices for outstanding customer service. Now we're going to share them with you.
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Optimizing Magneto E-commerce Sites for Increased Sales and Customer Satisfaction
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WHITE PAPER: Find out which platform is capable of maximizing the performance of your e-commerce web site, increasing sales and improving customer satisfaction.
Posted: 20 Jun 2014 | Published: 20 Jun 2014

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How to Create a Customer Service Process that Enhances Your Bottom Line
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EBOOK: Uncover the reality of customer behavior to enhance your revenue and increase your customer satisfaction in this e-book.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

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Manufacturing Company Sees Dynamic Results with New CRM Suite
sponsored by Microsoft India
PRESENTATION: Godrej & Boyce, a large global manufacturing company, was struggling as each division was working with their own CRM system -- from Excel sheets to custom-made solutions. In this slide presentation, learn how G&B was able to achieve the capabilities they were previously lacking by implementing a centralized CRM system.
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How-To Guide: Top Ways to Optimize Your Contact Center Investment
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WHITE PAPER: Find out what you need to know to ensure your contact center runs to the best of its ability.
Posted: 16 Jun 2014 | Published: 31 Dec 2013

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Mind the Gap! Embracing Enterprise Mobility Management
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WEBCAST: This whitepaper exploress specific mobile challenges, such as implementation of MDM and MAM for thousands of users, and shares his real-world perspective.
Posted: 06 Jun 2014 | Premiered: Sep 12, 2013

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sponsored by ZeroLag Communications Inc.
EGUIDE: In this e-guide, Brian K. Walker of Forrester and other experts provide six key factors that can make or break a customer's shopping experience and, ultimately, an e-commerce business.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

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Making Connections with a Social Business Expert
sponsored by IBM
PRESENTATION: Learn how IBM Connections can help your organization improve its social business strategy by adding capabilities end users are familiar with into everyday processes.
Posted: 05 Jun 2014 | Published: 06 May 2014

IBM
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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