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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship ManagementReports
 
How the Communications Revolution is Reshaping the Contact Center: Three Case Studies to Read Now
sponsored by Twilio
CASE STUDY: This informative case study considers three companies – Hulu, Home Depot, and Wix – and analyzes how they found success in a simultaneously complex and growing demand for perfect customer interactions. Find out how they found the right platform to simplify and streamline their inbound and social communications.
Posted: 21 Oct 2014 | Published: 21 Oct 2014


Nucleus Research: A Closer Look at Oracle Sales Cloud
sponsored by Oracle Corporation
WHITE PAPER: In this Nucleus Research report, discover how Oracle designed a sales cloud that limits the number of visual elements on the desktop or device, and reduced both initial training and ongoing data input demands for the sales team.
Posted: 05 Sep 2014 | Published: 30 Apr 2014

Oracle Corporation

The Agile Call Center: A New Approach to Customer Service
sponsored by Twilio
WHITE PAPER: What approach will allow you to deliver the caliber of customer experience necessary to win in increasingly competitive markets? View this whitepaper now to discover the concept of the "agile contact center", and how the power of software and the cloud is enabling businesses to operate in completely new ways.
Posted: 21 Oct 2014 | Published: 21 Oct 2014


SaaS Takes Center Stage
sponsored by IBM
WHITE PAPER: Software as a service (SaaS) continues to show an impressive growth cycle, delivering value across the enterprise.  Learn how subscription-based business applications are expected to make an even bigger impact in 2014 and beyond.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

IBM

Take Advantage of Multi-Channel to Improve CEM
sponsored by Five9
EGUIDE: In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

Five9

Expert Tips for Social CRM Strategies
sponsored by Attensity
EGUIDE: The following expert e-guide explores how organizations can most effectively leverage the social media tools at their disposal – including Twitter, Facebook and Pinterest – to build a loyal customer base and keep one step ahead of the competition.
Posted: 29 Aug 2014 | Published: 29 Aug 2014

Attensity

Healthcare Company Maximizes Agent Performance & Revenue with Speech Analytics
sponsored by Genesys
CASE STUDY: Healthcare Revenue Recovery Group (HRRG), one of the largest suppliers of outsourced healthcare professional staffing, needed a more cost-effective systematic way to monitor and assess agent performance. View this case study now to discover what systems HRRG implemented to maximize their contact center efficiency.
Posted: 09 Oct 2014 | Published: 09 Oct 2014

Genesys

Eliminating the Noise: Best Practices for the 5 W's of Sales Intelligence
sponsored by Oracle Corporation
WHITE PAPER: Learn how sales intelligence can give B2B sales reps a better understanding of their buyer before and during the traditional, and non-traditional, sales cycle
Posted: 02 Sep 2014 | Published: 31 Aug 2013

Oracle Corporation

Drive Smarter Sales: The Future of Sales Force Automation and Mobile Selling
sponsored by Oracle Corporation
WEBCAST: Sales mobility has grown to more than a preference – remote employees are mandatory to stay ahead of increased competition and meet demands from customers. This webcast, hosted by Gartner analyst Rob Desisto, discusses sales force automation and mobile selling.
Posted: 08 Sep 2014 | Premiered: Sep 8, 2014

Oracle Corporation

Discover the Total Economic Impact of IBM's Tealeaf Customer Service Optimization Suite
sponsored by IBM
RESOURCE: Uncover the results of a recent Forrester Research Inc. report which exposes the total economic impact and numerous benefits of one leading customer service optimization tool.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

IBM
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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