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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship Management Reports
 
IR Prognosis Case Study: Client Services Center Receives UC&C Revamp
sponsored by IR
CASE STUDY: In this case study, discover how to create a more consumer-friendly collaboration experience with your own world-class contact center system. Read on to enable a complete IP communications view of all components in your contact center environment, while boosting customer satisfaction and achieving SLAs.
Posted: 11 May 2016 | Published: 31 Dec 2015

IR

Build and Manage Highly Personalized User Experiences
sponsored by UXC Oxygen
WHITE PAPER: Customers are looking for high-quality, relevant content within tailored, contextual experiences based on their available customer data. Discover fully-integrated strategies that let you build these experiences into seamless, cohesive omni-channel jaunts.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

A Buyer's Guide to ERP Business Management Software
sponsored by NetSuite
WHITE PAPER: The definitions and implementations for ERP seem to vary from one site to the next. These differences, however, underscore the flexibility that can make an ERP system a powerful business management tool. Learn how the right ERP solution enables you to integrate a variety of functions into one complete system with this buyer's guide.
Posted: 18 Jul 2016 | Published: 31 Dec 2015

NetSuite

How to Build a Modern, Cloud-Enabled Sales Experience
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Explore how you can build a modern sales experience using innovative cloud and mobile tools. Plus, learn how you can drive efficiency, gain insights, and make better decisions across financial services, communication, high tech and manufacturing, and consumer goods.
Posted: 07 Jun 2016 | Published: 31 Dec 2015

Oracle Corporation UK Ltd

Case Study: Oldcastle Increases Sales & Product Data Visibility
sponsored by Tableau Software
CASE STUDY: This case study discusses how the Oldcastle manufacturing company uses a data connector to get quick insight into product sales and margin trends. Learn how sales reps use the dashboards to drill down into their performance data and analyze customer buying behavior to boost productivity and profits.
Posted: 22 Jun 2016 | Published: 22 Jun 2016

Tableau Software

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: A recent study found that Australian's mobile and social customers want a digital experience that is "cohesive, available, and respectful." Learn how to deliver an optimal digital experience when you ensure alignment across all channels and personalize the customer experience.
Posted: 02 May 2016 | Published: 02 May 2016

SAP

More effective interactions lead to more revenue generating transactions
sponsored by Infor
BROCHURE: Customer relationship management is the key to success. To ensure that customers remain with your business is to ensure coordination between each aspect of your business. Learn how CRM solutions ease organization, boost workforce mobility, help provide actionable insights, what to look for in a solution, and more.
Posted: 07 Jul 2016 | Published: 07 Jul 2016

Infor

Deliver Contextual Customer Experiences and Unify Processes
sponsored by UXC Oxygen
WHITE PAPER: 22% of CEOs believe that business model change dictates the next big thing. Discover why delivering contextual customer experiences is key to meet new expectations and thrive in the new era.
Posted: 13 Jul 2016 | Published: 13 Jul 2016

UXC Oxygen

The Sales Funnel Takes a New Shape
sponsored by SearchCRM
EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.
Posted: 05 May 2016 | Published: 05 May 2016

SearchCRM

The State of the Digital Business Transformation in Australia & NZ
sponsored by SAP
WHITE PAPER: Prepping your organization and infrastructure for the challenges of a digital conversion may seem like an obstacle, but the rewards are worth it. Discover details on five ways to get there by creating a long-term digital strategy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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