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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship Management Reports
 
Self-Service 2016: Is It Time to Appoint an Omnichannel Guru?
sponsored by Genesys
WEBCAST: In this upcoming webinar happening on May 4, learn how omnichannel customer engagement will change the way you offer self-service and interact with your customers. Register now to learn about Irish telecom company eir's journey to delivering a great customer experience through personalization.
Posted: 15 Apr 2016 | Premieres: May 4, 2016

Genesys

Positioning Your Hospitality Cloud to Deliver the Next-Generation Hotel Guest Experience
sponsored by Mitel Networks Limited
WHITE PAPER: Discover in this paper how to leverage the power of the cloud to integrate your existing voice services with hospitality applications and workflows, in order to revolutionize the way you manage operations and staff.
Posted: 12 Apr 2016 | Published: 31 Dec 2015

Mitel Networks Limited

How to Integrate Disjointed Contact Center Systems
sponsored by Mitel Networks Limited
VIDEO: This brief video takes a closer look how you can deploy and configure an integrated contact center platform. Learn how the functions of a modern contact center work together.
Posted: 07 Mar 2016 | Premiered: 07 Mar 2016

Mitel Networks Limited

How to Drive Revenue and Increase Loyalty Through Customer Experience
sponsored by Mitel Networks Limited
RESOURCE: How are millennials changing the way you should provide customer service? Access this article now find out.
Posted: 06 Apr 2016 | Published: 03 Sep 2015

Mitel Networks Limited

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

10 Tips & Tricks for CRM Data Quality Success
sponsored by Trillium Software
EBOOK: In this e-book, you will discover how to initiate a meaningful data quality project, and maintain it over time, to bolster your ongoing CRM efforts by utilizing 10 industry-proven tips. Learn how to accommodate the different internal and external constituencies that are impacted by your CRM, and more.
Posted: 30 Mar 2016 | Published: 30 Mar 2016

Trillium Software

Speed Up CRM Deployment and Onboarding
sponsored by Microsoft
RESOURCE: In this brief resource, learn about a strategy that can help you quickly and easily adopt CRM tools in your enterprise. Discover the variety of features and integration options that you can deploy at your pace.
Posted: 01 Apr 2016 | Published: 01 Apr 2016

Microsoft

Location-Based Apps and CRM: Convenience vs Privacy Concerns
sponsored by HERE
EGUIDE: This expert e-guide explains the current landscape of the taxi-hailing application market (think Uber) and examines how location-based mobile apps are revolutionizing customer relationship management in hospitality, insurance, and retail with a big emphasis on the customer privacy concern.
Posted: 01 Mar 2016 | Published: 25 Feb 2016

HERE

Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers
sponsored by IBM
CASE STUDY: This brief case study describes the analytics strategy that enabled a natural gas and energy supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service.
Posted: 14 Mar 2016 | Published: 06 Oct 2014

IBM
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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