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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship ManagementReports
 
How Analytics Can Improve the Customer Experience
sponsored by Genesys
WHITE PAPER: Gain insight into today's multi-channel customer environment, including how to analyze customer conversations across both voice and text-based channels.
Posted: 28 Oct 2014 | Published: 28 Oct 2014

Genesys

Know every customer. Shape every customer experience
sponsored by Sitecore
WHITE PAPER: Check out the following brochure to uncover a customer experience management platform that has been designed to deal with the 8 main sections of commerce. Read on to learn how to deliver a better, personalized experience, improve marketing performance, satisfaction, and more.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Sitecore

Increase Customer Engagement by Empowering Business Users to Curate Your Web Store
sponsored by IBM
WEBCAST: Uncover tips and best practices for creating a personalized digital experience.
Posted: 20 Oct 2014 | Premiered: Aug 21, 2014

IBM

How to Design, Implement, and Optimize End-to-End Customer Journeys
sponsored by Genesys
ANALYST REPORT: Customer Experience and eBusiness executives must shift their approach from optimizing individual touchpoints to identifying high-value cross-touchpoint tasks -- and then designing touchpoints that support those tasks, rather than acting in isolation. Read this Forrester report to learn the 3 rules of implementing cross-touchpoint experiences.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

Constellation Research: Turbo Charging Sales with Better Leads and Next Gen SFA: Moving Beyond Traditional Sales Force Automation
sponsored by Oracle Corporation
WEBCAST: Join R "Ray" Wang, Chairman & Principal Analyst with Constellation Research, in this webcast as he describes how to take advantage of the data growth coming from today's social, mobile, and cloud environments.
Posted: 09 Sep 2014 | Premiered: Sep 9, 2014

Oracle Corporation

The Subscriber Decision Journey: A New Model For A New Experience
sponsored by Zuora, Inc
WEBCAST: Find out how the subscription experience helps customers perceive their relationship with your products.
Posted: 27 Oct 2014 | Premiered: Oct 27, 2014

Zuora, Inc

The Business Value of Integrating the Contact Center Within Your Omni-Channel Strategy
sponsored by IBM
WHITE PAPER: Learn how you can benefit from integrating your contact center within your omni-channel strategy.
Posted: 20 Oct 2014 | Published: 31 Mar 2014

IBM

Western Union Implements Enterprise Data Hub on its Path to Deliver an Omni-channel Customer Experience
sponsored by Cloudera
CASE STUDY: Find out how an enterprise data hub helped Western Union drive actionable insights to create products and services that customers need.
Posted: 12 Nov 2014 | Published: 31 Dec 2013

Cloudera

Next-Generation Servers Improve Decision Support and Database Performance
sponsored by Dell, Inc. and IntelĀ®
VIDEO: This video explores a next-generation server approach that was designed with data-intensive applications in mind.
Posted: 14 Oct 2014 | Premiered: 22 Sep 2014

Dell, Inc. and IntelĀ®

The Hidden Secret to Great Customer Experience
sponsored by Genesys
WHITE PAPER: This white paper shows you how to turn these touchpoints, which too often negatively impact CX, into your competitive advantage. Learn the secrets of managing the entire customer journey and you'll be able to increase efficiency and boost your customer scores.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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