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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship Management Reports
 
IBM helps TD Bank get social
sponsored by IBM
VIDEO: TD Bank recently implemented IBM Connections to facilitate instant social communication and collaboration between its employees who are spread across North America.
Posted: 22 Jan 2015 | Premiered: 22 Jan 2015

IBM

Catching up to Modern Customer Support in Manufacturing
sponsored by Oracle Corporation
WHITE PAPER: Great products and competitive prices are no longer enough, customers demand personalized, responsive, customer service and support with access via digital channels like online forums to share product/service ideas. Access this concise executive summary to learn the benefits of using Oracle cloud products to modernize your customer service.
Posted: 06 Mar 2015 | Published: 06 Mar 2015

Oracle Corporation

Customer Service for Customer Advocacy in Retail
sponsored by Oracle Corporation
RESOURCE: Access this brief infographic to learn more about how retailers are overestimating their customer service programs. See how retailer's customer service stacks up against other industries and learn about potential threats where competitors can outpace retailers in customer service.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Delivering Positive Multi-Channel Customer Experiences
sponsored by Teradata
EGUIDE: This e-guide offers top CEM trends to watch for, as well as 6 customer engagement strategies that ensure seamless results. Learn how to use the customer voice to define multichannel engagement.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Teradata

The Multichannel Mandate: Ready, Set, Automate
sponsored by SearchCRM
EBOOK: Automation technology can help contact centers get tie multichannel communications together and offer better customer service -- if it's set up and executed properly.
Posted: 20 Mar 2015 | Published: 20 Mar 2015

SearchCRM

How CIOs will Define the Next Era of Customer Service
sponsored by ServiceMax
WHITE PAPER: In this valuable white paper learn more about the benefits mobile technology and investments could bring to your organization through your field service team. Get a run down on new tech trends shaking up the field service landscape.
Posted: 27 Feb 2015 | Published: 31 Dec 2014

ServiceMax

Field Service Management in the Cloud
sponsored by Oracle Corporation
WHITE PAPER: Explore this in-depth white paper to learn why the field service industry has been hesitant to adopt cloud technology. Find out more about the potential benefits associated with switching your on-premises systems to cloud solutions
Posted: 12 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Unleash The Power of Field Service
sponsored by ServiceMax
VIDEO: View this informative video to see how organizations are re-evaluating their field service agents to unlock their potential through cloud, mobile, and social tools.
Posted: 25 Feb 2015 | Premiered: 21 Nov 2014

ServiceMax

Oracle Cobrowsing Competitive One-Pager
sponsored by Oracle Corporation
RESOURCE: How can you pick the visual sharing software that's right for your organization? In this concise fact sheet, browse through various component and features of popular visual sharing technologies including Oracle's Cobrowse, Salesforce, Kana, WebEx, and more to compare and contrast the specifics of each software.
Posted: 11 Mar 2015 | Published: 11 Mar 2015

Oracle Corporation

Shine a Light, Gain Customer Insight
sponsored by SearchCRM
EBOOK: Companies are using marketing automation systems and beacon technologies to gain more information about their customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

TOPICS:  CRM | Marketing
SearchCRM
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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