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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship ManagementReports
 
The Content Marketing Challenges – Exposed
sponsored by IBM
WHITE PAPER: Dive deep into the challenges and inefficiencies of today's marketing production cycle, and find out how marketers can take control of the entire content marketing process.
Posted: 16 Oct 2014 | Published: 31 Aug 2014

IBM

4 Steps for Success: Platform Strategies for Agility, Flexibility and Scale
sponsored by Twilio
WEBCAST: This informative webcast dives into the world of the modern contact center. View now to find 4 essential steps for CRM success, and help build an agile, flexible, scalable contact infrastructure. Discover what one platform has to offer, and if a solution like this one could help catapult your CRM strategy into the future.
Posted: 28 Oct 2014 | Premiered: Oct 28, 2014


5 Steps to Building a Customer Experience Driven Contact Center
sponsored by Genesys
WHITE PAPER: Download this eBook to learn how to orchestrate service delivery for important customer journeys, how you can empower agents with a 360 degree view of the customer across multiple channels, and find a simple and cost-effective route to delivering effortless omnichannel customer experiences.
Posted: 12 Nov 2014 | Published: 12 Nov 2014

Genesys

Maximize Employee Performance to Improve Customer Service Levels
sponsored by Genesys
WHITE PAPER: This free white paper presents how an employee effectiveness model leads to happier employees, more satisfied customers, and a much healthier corporate balance sheet.
Posted: 16 Sep 2014 | Published: 31 Jan 2011

Genesys

A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: New tools and technologies -- lead generation software and geolocation technology -- are changing the ways that companies measure sales analytics and CRM success.
Posted: 21 Nov 2014 | Published: 21 Nov 2014

TOPICS:  CRM | CRM Analytics
SearchCRM

Advice for Selecting Call Center and IVR Software
sponsored by Genesys
WHITE PAPER: Cloud, omni-channel and mobility are revitalizing the interactive voice response (IVR) market. Leading IVR vendors have offers that can satisfy most requirements. The challenge lies in finding a cost-effective IVR platform that will satisfy your specific requirements for improving customer experience and optimizing new IVR investments.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

5 Key Components of Successful B2B Commerce
sponsored by IBM
WHITE PAPER: Uncover the 5 areas a solution must be able to support in order to fuel B2B ecommerce effectiveness.
Posted: 21 Oct 2014 | Published: 31 Jul 2014

IBM

Accelerate Success in the Subscription Economy
sponsored by Zuora, Inc
WHITE PAPER: Find out what you should consider before adopting the subscription based model.
Posted: 30 Oct 2014 | Published: 31 Dec 2013

Zuora, Inc

Achieve Exceptional Digital Experience and Marketing Optimization
sponsored by IBM
WHITE PAPER: As the world becomes more connected through the Web, it is becoming increasingly vital that businesses know how to engage customers by delivering personalized customer experiences. So in short, how do you do it and what technology do you need to get you there? Check out this white paper to find out now.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

IBM

How to Reduce Escalations and Call Handle Time in Your Contact Center
sponsored by IBM
WHITE PAPER: Learn about the contact center platform capable of reducing escalations and call handle time.
Posted: 16 Sep 2014 | Published: 30 Apr 2013

IBM
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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