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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship ManagementReports
 
Getting There From Here: Moving Data Science Into the Boardroom
sponsored by SAS
WHITE PAPER: Learn how big data analytics can result in deeper customer insights, new business leads, and greater profit.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

SAS

Aberdeen Group: Smarter Ways to Seal the Deal - Best Practices in CPQ
sponsored by Oracle Corporation
WHITE PAPER: View this brief Aberdeen Group report that provides statistics to explain why companies use Configure/Price/Quote (CPQ) to better understand their prospect's needs, enhance their buyer's journey, replicate "A" players on the sales team, and protect margin.
Posted: 04 Sep 2014 | Published: 04 Sep 2014

Oracle Corporation

How the Communications Revolution is Reshaping the Contact Center: Three Case Studies to Read Now
sponsored by Twilio
CASE STUDY: This informative case study considers three companies – Hulu, Home Depot, and Wix – and analyzes how they found success in a simultaneously complex and growing demand for perfect customer interactions. Find out how they found the right platform to simplify and streamline their inbound and social communications.
Posted: 21 Oct 2014 | Published: 21 Oct 2014


The Business Value of Creating Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: A digital experience platform enables a company to define and deliver consistent cross-channel experiences via the growing number of digital customer touch points to customers, partners, and employees. IDC recently undertook a Business Value ROI study to assess the economic impact of moving away from a homegrown solution.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

IBM

Integrate Performance Management with CRM for Better Sales Results
sponsored by Oracle Corporation
RESEARCH CONTENT: In this report from Nucleus Research, learn how combining social collaboration, CRM, and performance management can help sales managers more effectively manage teams and optimize team performance.
Posted: 20 Aug 2014 | Published: 31 May 2013

Oracle Corporation

Using Workload Management to Win Customer Loyalty at Stericycle
sponsored by Genesys
WHITE PAPER: Stericycle, a medical waste disposal leader, knew that managing the customer experience was essential to the company's continued growth and success. View this analyst report to find out the solution Stericycle found, and how similar technology can also help your business.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

Genesys

5 Key Components of Successful B2B Commerce
sponsored by IBM
WHITE PAPER: Uncover the 5 areas a solution must be able to support in order to fuel B2B ecommerce effectiveness.
Posted: 21 Oct 2014 | Published: 31 Jul 2014

IBM

Customer Service - Beyond the Call Center
sponsored by Salesforce
WHITE PAPER: 61% of customers preferring assistance over the phone and 60% over email, so many companies are looking to contact centers for service solutions. This white paper breaks down the essentials of contact centers into key topics, such as understanding the modern customer and defining customer service without a call center.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

Salesforce

The Drivers Behind Contact Center Technology Upgrades
sponsored by Five9
EGUIDE: Many companies are looking to upgrade their contact centers – customers have shifted to countless communication channels, and businesses must adapt to keep up. This expert e-guide dives into the world of multi-channel communication strategies, and how they influence your contact center's infrastructure.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

Five9

Turn your Contact Center from Cost Center to Revenue Generator
sponsored by IBM
WEBCAST: Uncover best practices for delivering a seamless customer experience across multiple touch-points.
Posted: 21 Oct 2014 | Premiered: Oct 21, 2014

IBM
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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