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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship ManagementReports
 
How to Design, Implement, and Optimize End-to-End Customer Journeys
sponsored by Genesys
ANALYST REPORT: Customer Experience and eBusiness executives must shift their approach from optimizing individual touchpoints to identifying high-value cross-touchpoint tasks -- and then designing touchpoints that support those tasks, rather than acting in isolation. Read this Forrester report to learn the 3 rules of implementing cross-touchpoint experiences.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

3 Benefits of Focusing on Customer Experience
sponsored by Genesys
WHITE PAPER: This white paper discusses: Benefits of focusing on customer experience and customer journey, how you can overcome roadblocks to delivering great CX, and keys to success.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

Cloud-Based Approach to Modernizing Your Contact Center
sponsored by Genesys
WHITE PAPER: Cloud-based solutions can be tightly integrated with other applications, ensuring that all points of contact work together to deliver a truly differentiating customer experience. This whitepaper outlines the benefits of moving to a cloud-based contact center model.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

How the Communications Revolution is Reshaping the Contact Center: Three Case Studies to Read Now
sponsored by Twilio
CASE STUDY: This informative case study considers three companies – Hulu, Home Depot, and Wix – and analyzes how they found success in a simultaneously complex and growing demand for perfect customer interactions. Find out how they found the right platform to simplify and streamline their inbound and social communications.
Posted: 21 Oct 2014 | Published: 21 Oct 2014


How Banks Can Exceed Customer Expectations
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how an end-to-end information workflow solution specifically designed for banking can help you exceed customer expectations.
Posted: 11 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

Delivering Positive Multi-Channel Customer Experiences
sponsored by IBM
EGUIDE: Uncover the 6 requirements for a successful multichannel strategy and find out which 7 customer experience management trends you should keep your eye on.
Posted: 04 Nov 2014 | Published: 04 Nov 2014

IBM

The Agile Call Center: A New Approach to Customer Service
sponsored by Twilio
WHITE PAPER: What approach will allow you to deliver the caliber of customer experience necessary to win in increasingly competitive markets? View this whitepaper now to discover the concept of the "agile contact center", and how the power of software and the cloud is enabling businesses to operate in completely new ways.
Posted: 21 Oct 2014 | Published: 21 Oct 2014


Podcast: Next-generation Dell PowerEdge Server Performance Advantage: SanDisk DAS Cache
sponsored by Dell, Inc. and SanDisk®
PODCAST: Join Dell and SanDisk and go "under the hood" to learn how SanDisk DAS Cache on new Dell PowerEdge Servers can deliver an incredible combination of price, performance and enterprise features for your direct-attached storage database applications.
Posted: 14 Nov 2014 | Premiered: Nov 7, 2014

Dell, Inc. and SanDisk®

Evolving Toward the Next Phase of Email
sponsored by IBM
WHITE PAPER: This white paper explores current email usage in the workplace, as well as corporate email's anticipated future, including a more cohesive user experience with integrated application functionality, social capabilities, and transparent accessibility.
Posted: 01 Oct 2014 | Published: 30 Jun 2014

IBM

Discover the Total Economic Impact of IBM's Tealeaf Customer Service Optimization Suite
sponsored by IBM
RESOURCE: Uncover the results of a recent Forrester Research Inc. report which exposes the total economic impact and numerous benefits of one leading customer service optimization tool.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

IBM
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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