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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
Definition continues below.
Client Relationship ManagementReports
 
The Four Pillars of Effortless Service
sponsored by Salesforce
WHITE PAPER: Providing an effortless service experience is essential to success, though many enterprises struggle with where to begin. This essential resource breaks down the implementation of effortless service into 4 clear steps. View now to find out how to boost your customer retention by providing legendary service.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

Salesforce

Contact Center Report: Calming Customer Rage in the Modern Service Era
sponsored by Five9
WHITE PAPER: Customer expectations of service are higher than ever before, and they have little patience to deal with sub-par levels of support. So how do you avoid angry customers, and calm the customer rage if it occurs? Find out in this contact center report.
Posted: 26 Sep 2014 | Published: 30 Nov 2013

Five9

Webcast-Why Exceptional Digital Experiences are critical in achieving competitive advantage
sponsored by IBM
WEBCAST: Attend the following webcast to see what it takes to deliver a rich and engaging digital experience, improve website and app stickiness, and ultimately, create a positive brand association and position of authority in the market place.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM

5 Simple Steps to Better Back Office Performance
sponsored by Genesys
WHITE PAPER: Streamlining systems that handle customer requests behind the scenes is essential to preserving the client's experience and retaining their business. This informative white paper dives into the world of optimizing company systems to create efficiency in client requests.
Posted: 11 Sep 2014 | Published: 11 Sep 2014

Genesys

Case Study: Bicycle Manufacturer Supports Continuous Improvement in Dealer Operations
sponsored by Scribe Software Corporation
CASE STUDY: Access this case study to discover how Trek salespeople were able to work collectively with bike dealers for continuous improvement of customer service and sales excellence. By marrying CRM with ERP salespeople could manage their accounts without ever leaving Outlook.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

Scribe Software Corporation

Multi-Channel Customer Experience: The Next Battleground for Mid-Size Businesses
sponsored by Genesys
WHITE PAPER: This paper will discuss the changing nature of the customer experience; outline the need for and benefits of a multi-channel contact center; highlight the key drivers and challenges companies must consider as they embark on this approach; identify what to look for in a vendor partner; and offer best practices for success.
Posted: 11 Sep 2014 | Published: 11 Sep 2014

Genesys

Turn your Contact Center from Cost Center to Revenue Generator
sponsored by IBM
WEBCAST: Uncover best practices for delivering a seamless customer experience across multiple touch-points.
Posted: 21 Oct 2014 | Premiered: Oct 21, 2014

IBM

Swedbank Assures Customer Service Level with Workforce Optimization
sponsored by Genesys
CASE STUDY: As Sweden's biggest bank, Swedbank stays out in front by responding smartly to changing consumer lifestyles. Download this success story to learn how Swedbank leverage a Workforce Optimization solution to meet demands.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Genesys

Putting Customers on the Map With Geolocation Apps
sponsored by SearchCRM
EBOOK: Geolocation mobile apps are giving companies new insights about customers: where they are at any given time. But this ability spooks many.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

TOPICS:  CRM
SearchCRM

Five Ways to Drive Revenue with Customer Service
sponsored by Salesforce
WHITE PAPER: Companies need to maintain flawless customer service to retain business, but many do not know where to start. This informative resource provides 5 ways to drive revenue with exemplary customer service.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

Salesforce
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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