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Client Relationship Management

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DEFINITION: In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills  … 
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Client Relationship Management Reports
 
Case Study: Meeting Today's Business Needs with Big Data
sponsored by TIBCO Software Inc.
WHITE PAPER: In this white paper, you'll find the story of how one major shipping enterprise used big data to dramatically improve its business, increase its insight into day-to-day operations, and enhance customer service capabilities.
Posted: 20 May 2015 | Published: 25 Feb 2015

TIBCO Software Inc.

Ten Tips for Accelerating Your Pipeline
sponsored by Salesforce.com
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

The 2015 Digital Transformation - Digital Media Workstream
sponsored by The Pulse Network
WEBCAST: This webisode of Digital Media Workstream highlights what you can expect in the digital transformation for 2015. Discover top industry analysts as they share their knowledge and expertise about the current state of digital media.
Posted: 19 Jun 2015 | Premiered: Feb 10, 2015

The Pulse Network

Take Advantage of Multi-Channel to Improve CEM
sponsored by Microsoft
EGUIDE: In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
Posted: 29 May 2015 | Published: 10 Oct 2014

Microsoft

The 2015 Digital Transformation Roadmap
sponsored by The Pulse Network
WHITE PAPER: This guide lays out four essential steps to collaborative content creation. From changing your attitude to motivating with data, learn how to better service your customers and your own company.
Posted: 23 Jun 2015 | Published: 23 Jun 2015

The Pulse Network

Integrating Predictive Capabilities to Unlock the Hidden Value of your Data
sponsored by IBM
WEBCAST: The following demo describes business analytics in action. Explore which capabilities comprise a good customer relations strategy, including customer analytics dashboards, customer retention analysis, and more.
Posted: 12 Jun 2015 | Premiered: Nov 15, 2013

IBM

Rethinking Your Approach to Mobile Business
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Access this white paper to learn about the IDEA cycle approach to embracing a mobile mindset.
Posted: 26 May 2015 | Published: 24 Jan 2014

Dell, Inc. and Intel®

Delivering Customized Experiences in Travel and Hospitality
sponsored by Apigee
WHITE PAPER: This eBook discusses the new agility required to win the business of travelers. Read on to learn how to develop a broader digital strategy to engage customers, partners, and employees; personalize their interaction with your organization and brand; and outshine your competitors.
Posted: 26 May 2015 | Published: 26 May 2015

Apigee

Realizing the Value of Contextual Knowledge: Four Capabilities to Achieve Success
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can gain critical benefits for gains and productivity in the fields of customer service and cost reduction.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

Do You Fit the Profile That Wins More Sales?
sponsored by Salesforce.com
EBOOK: There are 5 main ways that salespeople behave with customers, and groundbreaking research has just discovered that one profile crushes quota more than any other. Access this e-book today to reveal the surprising answer, and to learn 3 key steps to growing effective sales reps within your company.
Posted: 29 May 2015 | Published: 29 May 2015

Salesforce.com
 
 
CLIENT RELATIONSHIP MANAGEMENT DEFINITION (continued): … In the channel, a corporate account manager (CAM) is responsible for maintaining the relationship between the clients of a value-added reseller (VAR) and the VAR. In this role, a CAM may be responsible for an entire portfolio of client relationships in multiple locations. Corporate account managers serve as the primary contact for the client, which emphasizes the need for both excellent customer skills and a thorough knowledge of the channel.While the specific job functions may vary from position to position, most CAMs are accountable for:meeting and growing revenue goals for assigned accountsplanning sales and business development opportunities, including supporting local sales and service teamsbudgeting for the above functionsnegotiation and maintenance of sales or service contracts
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