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ALSO CALLED: Churning, Customer Churning, Carrier Switches (Churn)
DEFINITION: In a general context, churn is a synonym for agitation or turnover. The term derives from a dairy procedure that results in butter (one agitates cream in a wooden container; churn is the word for both the container and the process), but is often used to refer to something that is turning over, either literally or figuratively. In a business context, it generally refers to customer or employee turnover,  … 
Definition continues below.
Churn Reports
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Activision: A Social Customer Service ROI Story
sponsored by
CASE STUDY: In this case study, you'll learn how Activision integrated Salesforce Social Studio with its Service Cloud deployment to create a more modern way to support their customers on the channels where they prefer to communicate.
Posted: 16 Jul 2015 | Published: 29 May 2015

Advanced Technologies Key to Next-gen Contact Centers
sponsored by SearchCRM
EGUIDE: Access this helpful e-guide to disscover what a Forrester Research analyst recommends when acquiring new contact center technologies- find out how to address software integration needs, social media challenges, and the growing need for accurate analytics.
Posted: 24 Dec 2012 | Published: 24 Dec 2012


All Aboard! Next Stop: Digital Transformation
sponsored by IBM
RESOURCE: See how different lines of business can come together in new ways to deliver an engaging, end-to-end customer experience in this visual resource. Learn how your organization can devise your own unified digital customer experience strategy to drive your unique business initiatives.
Posted: 15 Sep 2015 | Published: 15 Sep 2015


All-In-One Contact Centers For Today's Customer Experience Initiatives
sponsored by Genesys
WHITE PAPER: This white paper examines the critical qualities today's organizations should look for in a contact center solution, including the tools and capabilities it should provide.
Posted: 06 May 2015 | Published: 06 May 2015


Always Be Closing - The ABCs of Sales in the Modern Era
sponsored by Microsoft
EBOOK: This eBook, tackles the issues facing sales today head on, incorporating changes and developments in the market that your teams need to understand. Discover the role new technology plays in allowing sales people be more efficient while still meeting customers' high expectations.
Posted: 02 Oct 2015 | Published: 02 Oct 2015


An End-to-End Digital Experience is: Personal, Adaptive & Relevant
sponsored by IBM
WHITE PAPER: This white paper discusses how you can build a rich social experience for both your customers and your employees.
Posted: 21 Sep 2015 | Published: 31 Jul 2015


Achieving Profitable Growth through Exceptional Customer Experience
sponsored by CA Technologies.
WHITE PAPER: In this whitepaper, Datamonitor focuses on nine key steps that can - and should - be taken by CSPs to improve standards by delivering outstanding service and achieving various objectives.
Posted: 07 Nov 2008 | Published: 07 Nov 2008

CA Technologies.

Achieving Value in Healthcare Through Efficiency and Effectiveness
sponsored by Dell, Inc.
WHITE PAPER: this white paper demonstrates how, by reforming health care delivery, implementing appropriate technology, and reshaping the medical establishment which supports efficiency and effectiveness, America can provide the best value in health care services for its citizens.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

Dell, Inc.

ACOs: Treat Patients More Effectively with Health Analytics
sponsored by IBM
EGUIDE: This e-guide from highlights the importance of data analytics in the success of today's ACOs. Read now to learn the difference between collaborative and captive ACOs and discover how predictive analytics can provide the information necessary to dramatically improve patient care.
Posted: 29 Mar 2013 | Published: 29 Mar 2013


Addressing changing customer behavior
sponsored by IBM
WHITE PAPER: This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences.
Posted: 13 Nov 2013 | Published: 31 May 2013


Addressing Common Contact Center and Enterprise Business Issues with Speech Analytics
sponsored by Verint Systems
WHITE PAPER: As a solution to contact center issues, this paper suggests Speech analytics, which gives organizations the ability tap into existing recorded customer interactions to gain actionable intelligence for improving business performance.
Posted: 03 Apr 2008 | Published: 01 Apr 2008

Verint Systems

Adobe Solutions for eLearning: Transforming Customer Service in the Telecommunications Industry
sponsored by Adobe Systems, Inc.
WHITE PAPER: Adobe eLearning solutions enable enterprises to deploy rapid, real-time training for CSRs while helping them correlate training effectiveness with business results.
Posted: 12 Nov 2008 | Published: 12 Nov 2008

Adobe Systems, Inc.

Advanced Case Management for Smarter Government
sponsored by IBM
WHITE PAPER: Case management is an area in which many government agencies can benefit by using new tools and approaches. By reading this White Paper, learn how to unify information, processes and people to provide better, faster services and programs.
Posted: 20 Aug 2010 | Published: 20 Aug 2010


Advanced Disaster Recovery and Business Continuity Planning Techniques and Technologies: Module 3 Testing
sponsored by
PRESENTATION: Review this presentation to learn how to use business continuity planning to create a recovery capability for your organization.
Posted: 26 Nov 2008 | Published: 26 Nov 2008

Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service
sponsored by SAP America, Inc.
WHITE PAPER: Discover what benefits advanced meter infrastructure (AMI) brings and why, and learn how the SAP NetWeaver platform and enterprise service-oriented architecture can support your AMI implementation.
Posted: 04 Feb 2008 | Published: 01 Jan 2006

SAP America, Inc.

Advancing Enterprise Mobility to Improve Sales and Service
sponsored by SAP America, Inc.
WHITE PAPER: Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem.
Posted: 24 Mar 2011 | Published: 24 Mar 2011

SAP America, Inc.

Advancing Healthcare through the Application of Predictive Knowledge Management
sponsored by Dell, Inc.
WHITE PAPER: This white paper examines how the health care industry can proactively support patient-focused care through the use of technology services that enable predictive analysis.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

Dell, Inc.

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013


Agile Decision Services: How IBM ILOG’s Business Rule Management System Helps Organizations Deliver Fast Time to Value for Business and IT
sponsored by IBM
WHITE PAPER: This paper explores the challenges of trying to deliver quick time-to -value for IT projects and achieve the status of ‘agile enterprise’. It illustrates how IBM® WebSphere® ILOG BRMS can facilitate the alignment of IT with business and support the implementation of an ADS to provide business value within months of project adoption.
Posted: 12 Dec 2010 | Published: 12 Dec 2010


Agile Development eKit
sponsored by IBM
ASSESSMENT TOOL: Learn how agile development can lead to improved team efficiency, shorter development cycles, and higher quality software that is better suited to the customer's needs.
Posted: 11 Sep 2009 | Published: 11 Sep 2009


Agile, Secure, Reliable: World Class Customer Service in the Cloud
sponsored by Oracle Corporation UK Ltd
EBOOK: Delivering top-notch service on a budget and tight deadlines is a challenge for even the most successful organizations, so many companies are moving to the cloud for CRM initiatives. Check out this informative e-book from Oracle to discover the business benefits and IT advantages of CRM in the cloud, a platform for implementation, and more.
Posted: 17 Apr 2013 | Published: 17 Apr 2013

Oracle Corporation UK Ltd

Aligning Business and Insurance Technology, 2007 P&C Technology Survey Results
sponsored by Fiserv Insurance Solutions
WHITE PAPER: In May 2007, Fiserv Insurance Solutions surveyed IT leaders at some of the leading property & casualty insurance carriers in the United States. From our second annual survey we see new trends developing and others that continue because of their...
Posted: 25 Apr 2008 | Published: 01 Jun 2006

Aligning For a More Successful Business and IT Development Paradigm
sponsored by Active Endpoints, Inc.
WHITE PAPER: This paper examines how the adoption of SOA (Service Oriented Architecture) can significantly improve Business and IT alignment.
Posted: 09 Sep 2009 | Published: 09 Sep 2009

Active Endpoints, Inc.

Almerys Uses Talend Data Services to Offer Better Quality of Service to its Customers
sponsored by Talend
CASE STUDY: Find out how an integrated infrastructure platform increased performance and productivity for Almerys.
Posted: 01 Jul 2014 | Published: 01 Jul 2014


An Integrated Solution for Context-based Customer Experience Management
sponsored by Avaya
WHITE PAPER: Moving to a customer experience management approach requires an infrastructure that is open, scalable and capable of bringing  together state-of-the art applications, fully preserving customer context.
Posted: 10 Jun 2011 | Published: 10 Jun 2011

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CHURN DEFINITION (continued): …  and especially attrition. The rate of attrition, known as the churn rate, is an important business metric.Churn is frequently spoken of in a communications context, where it refers to the tendency of Internet and cell-phone subscribers to switch providers. The most common reasons for churn are dissatisfaction with an existing provider, the lure of a lower price for equivalent service from a different provider, and the lure of better service for the same price from a different provider. Churn can also result from achange in the subscriber's geographic location, the desire for increasedconnection … 
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