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Churn

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ALSO CALLED: Churning, Customer Churning, Carrier Switches (Churn)
DEFINITION: Churn rate is a measure of customer or employee attrition, and is defined as the number of customers who discontinue a service or employees who leave a company during a specified time period divided by the average total number of customers or employees over that same time period. For example, churn rate has been an ongoing concern of telephone and cell phone services in areas where several companies  … 
Definition continues below.
Churn Reports
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5 Challenges to Building a Loyalty Program — and How to Overcome Them
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WHITE PAPER: Discover how your business can overcome the top 5 challenges to building a loyalty program, to ensure customers come back and your revenue remains steady.
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EBOOK: This resource lists 5 critical requirements for building a future-ready contact center and delivering an effortless customer experience.
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WHITE PAPER: Access this valuable white paper to learn more about informative "white space" emails as a contrast to the traditional sales driven marketing email. With informative tricks and educational tips and trends to build intimate relationships with the customer, read on to find out how white space emails could ultimately fuel revenue for your company.
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5 tips to deliver more interactive, engaging experiences to your users
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WHITE PAPER: This guide explores 5 tips for delivering more interactive and engaging content to the consumer, while enhancing customer experience.
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WHITE PAPER: This resource explains the 5 ways that video can enhance the customer experience and proves how video is growing in popularity in the business world.
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WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
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WHITE PAPER: Access this valuable guide to learn more about the 7 key marketing trends for 2015 and how you can harness these trends to improve customer experience and maintain your competitive edge.
Posted: 04 Feb 2015 | Published: 04 Feb 2015

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WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
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sponsored by ComputerWeekly.com
IT BRIEFING: This research from management consultants, Xantus, shows that while there is still a lack of clarity and a reluctance to fully commit to the cloud, there is a general acceptance from CIOs of the benefits and a growing commitment to develop those benefits.
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EBOOK: This informative resource can help you take advantage of the biggest business opportunities and the technology required for success.
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CHURN DEFINITION (continued): … Churn rate is a measure of customer or employee attrition, and is defined as the number of customers who discontinue a service or employees who leave a company during a specified time period divided by the average total number of customers or employees over that same time period. For example, churn rate has been an ongoing concern of telephone and cell phone services in areas where several companies compete and make it easy to transfer from one service to another. Changes in a business' churn rate can provide feedback for a company as it may indicate customer response to service, pricing, competition and so on, as well as the average length of time an individual remains a customer. As such, churn rate is an important business metric. To estimate future churn rates, predictive technology is sometimes applied, in a process known as predictive churn modeling.

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