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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management SoftwareReports
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Benefits Management: How to increase the business value of your IT projects
sponsored by ComputerWeekly.com
BOOK: This book extract explains how organisation can uses benefits management techniques to increase the value of IT projects to the business.
Posted: 15 Feb 2013 | Published: 15 Feb 2013

ComputerWeekly.com

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Breaking down silos of protection: An integrated approach to managing application security
sponsored by IBM
WHITE PAPER: This resource explores the critical risks created by application growth, why point products are unable to offer adequate protection, and the value of taking an integrated approach to managing application security.
Posted: 05 Mar 2014 | Published: 31 Oct 2013

IBM

Build a Business Case: Developing Custom Apps
sponsored by ServiceNow
WHITE PAPER: Custom applications that codify and automate unique applications can lower costs and improve agility. Access this resource today to learn how the right platform can allow your organization to maximize the value of custom applications by accelerating and simplifying their development.
Posted: 10 Sep 2013 | Published: 10 Sep 2013

ServiceNow

Case Study - Savola Group
sponsored by Riverbed Technology, Inc.
CASE STUDY: The Savola Group relies on its WAN to deliver business critical applications and data. After deploying the Steelhead appliances, Savola has saved around $100,000 a year in bandwidth upgrade costs, boosted application performance, increased employee productivity, and enhanced its IT infrastructure.
Posted: 17 Jan 2014 | Published: 31 Dec 2012

Riverbed Technology, Inc.

Benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: The combination of an Intel Xeon processor and a Windows® operating system is an industry standard, proven platform for running business-critical applications, and many companies are making the switch. Read this paper to learn about the benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications.
Posted: 15 Mar 2010 | Published: 01 Dec 2009

Dell, Inc. and Intel®

Best Practices for Archiving Oracle E-Business Suite Applications
sponsored by Informatica
WEBCAST: The volume of data in Oracle E-Business Suite applications is growing at a staggering rate. Keeping enterprise data in the production database isn’t sustainable yet deleting it isn’t an option as the data needs to remain accessible. View this webinar as it examines the best practices in archiving to help better manage data efficiently.
Posted: 02 Jun 2010 | Premiered: Jun 2, 2010

Informatica

Best Practices for Managing Your BlackBerry Environment
sponsored by BlackBerry
WHITE PAPER: This reference document will provide you with detailed information on how to effectively manage your BlackBerry Enterprise Server architecture.
Posted: 18 Mar 2009 | Published: 18 Mar 2009

BlackBerry

Best Practices for Open Source and the Cloud
sponsored by Red Hat
WHITE PAPER: This whitepaper takes a careful look at two of today's most popular topics: open source application software and moving to the cloud.
Posted: 18 Sep 2013 | Published: 18 Sep 2013

Red Hat

Best Practices for Windows Vista Planning, Migration, and Ongoing Management
sponsored by Symantec Corporation
WHITE PAPER: It is vital to ensure PC system and data security during migration to Windows Vista. This white paper highlights considerations that must be addressed over the entire migration process.
Posted: 02 Jul 2007 | Published: 01 Jun 2007

Symantec Corporation

Best Practices in Contract Management: How to Shrink Your Sales Cycle through Smart Contract Management
sponsored by SpringCM
WHITE PAPER: This white paper discusses the seven best practices in contract management. It's time for you to think about how to manage your contracts more effectively, close more deals, and get more cash. Learn how in this paper.
Posted: 16 Apr 2008 | Published: 11 Oct 2010

SpringCM

Blackberry Developer Forum
sponsored by BlackBerry
INFORMATION CENTER: Access this BlackBerry support community forum to get the latest information regarding BlackBerry development. Topics include BlackBerry App World development, Java development, Web development, MDS runtime development, BlackBerry themes & animated graphics and much more.
Posted: 02 Jun 2010 | Published: 25 May 2010

BlackBerry

Blackberry Enterprise Server v4.1 Service Pack 6
sponsored by BlackBerry
WEBCAST: The BlackBerry Enterprise Solution provides push-based access to email; calendar, contacts, tasks and notes; instant messaging; web-based applications and services and enterprise applications.
Posted: 25 Aug 2008 | Premiered: Aug 25, 2008

BlackBerry

BlackBerry Wireless Enterprise Activation
sponsored by BlackBerry
WHITE PAPER: This document describes how administrators can enable wireless enterprise activation for users on the BlackBerry Enterprise Server™, and how users can initiate wireless enterprise activation from their handhelds.
Posted: 11 Aug 2006 | Published: 01 Jan 2004

BlackBerry

Breaking the Disk Barrier with In-Memory DBMS Technology: Sybase Adds a Big Performance Boost for ASE 15.5
sponsored by Sybase, an SAP company
ANALYST REPORT: This paper discusses the growing need for high-performance database management, without disrupting applications and the operations of the datacenter. It discusses issues of performance versus durability and how an in-memory database strategy can be used to provide better high-speed, high-volume data management without sacrificing data integrity.
Posted: 15 Jun 2010 | Published: 15 Jun 2010

Sybase, an SAP company

Breaking the Disk Barrier: In-Memory Databases
sponsored by Sybase, an SAP company
WEBCAST: In-memory database technology is emerging as a key means of boosting performance in mainstream IT applications. Carl Olofson from IDC discusses how an in-memory database strategy can provide better high speed, high volume data management for your applications. ASE's new In-memory Databases Option is also described. Watch this webcast to learn more.
Posted: 15 Jun 2010 | Premiered: Jun 15, 2010

Sybase, an SAP company

Bringing the Power of Web 2.0 to the Enterprise
sponsored by OpenText Corporation
WHITE PAPER: The key to Enterprise 2.0 is to bring the worlds of ECM and Web 2.0 together, so that companies can gain the best of both.
Posted: 14 May 2008 | Published: 09 May 2008

OpenText Corporation

BuilderMT Increases Customer Satisfaction from 66% to 90% in Less than a Year with Parature
sponsored by Parature, Inc.
CASE STUDY: BuilderMT is the nation's leading provider of production management software for residential homebuilders, and has achieved wide notoriety and national awards for streamlining the workflow management process and improving the efficiency.
Posted: 25 Feb 2008 | Published: 01 Jan 2006

Parature, Inc.

Building and Managing a Performance Center of Excellence
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper contains advice on improving application performance. It also gives 10 tips for building and managing a performance center of excellence.
Posted: 09 Feb 2010 | Published: 09 Feb 2010

Hewlett-Packard Company

Building Smart Products: Best Practices for Multicore Software Development
sponsored by IBM
WHITE PAPER: IBM Rational software - the market-leading provider of platforms for software lifecycle management - is teaming with Wind River - the global leader in the embedded and mobile industries - to help companies take the risk out of multicore software development.
Posted: 01 Sep 2010 | Published: 25 May 2010

IBM

Buyer’s Guide for Enterprise Single Sign-On
sponsored by Oracle Corporation
WHITE PAPER: This whitepaper offers a thorough checklist that should enable potential ESSO implementers to deploy the right ESSO solution which should help eliminate sign-on problems, reduce helpdesk costs, maximize user productivity, strengthen security, simplify administration and accelerate regulatory compliance.
Posted: 25 Sep 2009 | Published: 01 Apr 2009

Oracle Corporation

CA Data Center Automation Manager Product Brief: A Tactical Approach to Simplify Service Delivery in the Data Center
sponsored by CA Technologies.
PRODUCT LITERATURE: Learn how automating critical operational processes frees up your IT staff to focus on innovation and strategic initiatives, reduces downtime, improves delivery lead time, and helps conserve valuable data center space and power resources.
Posted: 29 Oct 2008 | Published: 29 Oct 2008

CA Technologies.

Can the Suite Compete? - What Every Recruiter Needs to Know
sponsored by Jobvite
WHITE PAPER: In this resource, HR and business leaders will find a comparison of the strengths and weaknesses of purpose-specific software and bundled software suites, providing you with key information to help you more strategically meet your organization's talent recruitment goals.
Posted: 19 Apr 2013 | Published: 19 Apr 2013

Jobvite

Capitalize on Business Opportunities and Respond to New Industry Situations: Quickly Extend Business Applications and Connectivity Solutions to Customers, Partners and Suppliers with Industry Data Acceleration
sponsored by IBM
WHITE PAPER: This paper describes benefits of integrating industry data, how partner and supplier integration through industry connectivity can help maximize the value and effectiveness of a service-oriented architecture (SOA) or business process management (BPM) initiative, and the IBM® WebSphere® portfolio of products available to achieve such integration.
Posted: 03 Aug 2010 | Published: 30 Oct 2009

IBM
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