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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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Agile Development with Red Hat Consulting
sponsored by Red Hat
BROCHURE: Read this brochure to learn about some of Red Hat Consulting's agile practice services.
Posted: 20 May 2015 | Published: 20 May 2015

Red Hat

Air Transport Industry Insights 2014
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from SITA looks at the impact of business intelligence on airlines and airports.
Posted: 01 May 2014 | Published: 01 May 2014

ComputerWeekly.com

Alabama Natural Gas Distributor Energizes Sales Force with OpenText
sponsored by OpenText
CASE STUDY: Discover how Alagasco was able to increase employee productivity and enhance service with a centralized content management system integrated with their SAP. Read on to learn if this solution could be right for your organization.
Posted: 29 Oct 2015 | Published: 31 Dec 2014

OpenText

Always Be Closing: The ABC's of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: Organizations can empower sales teams by giving them the tools, guidance, and support they need in order to close. Access this e-book to explore these methods while focusing on new trends shaping today's sales process.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Microsoft

Amazon EC2 vs. Google's App Engine
sponsored by IT Central Station
ESSENTIAL GUIDE: With the amount of PaaS solutions out there, sometimes it can be hard to decide which one is the best fit for your organization. Find out what verified IT experts say about many PaaS products in this IT Central Station guide.
Posted: 05 Dec 2014 | Published: 05 Dec 2014


An Enterprise Architect’s Guide to API Integration for ESB and SOA
sponsored by CA Technologies.
WHITE PAPER: This resource is an enterprise architect's guide to API integration for ESB and SOA, providing an overview of the app economy and enabling you to better understand API management in action. Read on to explore a number of ways that a powerful API management solution can streamline and empower your enterprise.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

CA Technologies.

An Expert E-Guide on Workforce Mobility and the Boons of Mobile App Deployment
sponsored by Vodafone
EGUIDE: In this exclusive e-guide, you will learn the best strategies for mobile app deployment, and determine how to best boost productivity in your enterprise with mobile apps. Access this expert guide to regain secure control over your mobility.
Posted: 07 Dec 2015 | Published: 07 Dec 2015

Vodafone

An Introduction to Software Defined Networks
sponsored by Citrix
WHITE PAPER: This white paper serves as an introduction to SDN as a solution that can serve your enterprise, but only after you parse the competitive landscape of networking suppliers.
Posted: 02 Sep 2015 | Published: 31 Dec 2014

Citrix

Analyst's take: Force.com application drives faster development
sponsored by ComputerWeekly.com
WHITE PAPER: Nucleus analyzed existing Force.com application deployments and found an average of 4.9 times faster development.  End customers, developers, and ISVs experience more rapid time to value, lower cost, and greater ongoing flexibility.
Posted: 21 Oct 2011 | Published: 18 Feb 2011

ComputerWeekly.com

API Monetization: Unlocking the Value of Your Data
sponsored by CA Technologies.
WHITE PAPER: In this resource, you'll learn how the right API management platform can help you to securely expose your APIs and charge for access to your business data, while providing developers with the information they need to create applications against them.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

CA Technologies.

API Strategy and Architecture: A Coordinated Approach
sponsored by CA Technologies.
WHITE PAPER: This e-book outlines best practices for designing results-focused APIs that can form the cornerstone of your API program's success.
Posted: 10 Aug 2015 | Published: 10 Aug 2015

CA Technologies.

APIs for Dummies: Leveraging APIs to Solve Modern Business Challenges
sponsored by IBM
BOOK: What is the basic nature of APIs, and what are the key questions that you need to ask before embarking on an API journey? This book is your guide to applying the power of APIs to business challenges ranging from changing business models to embracing the world of devices, whether you're an API provider or consumer.
Posted: 04 Sep 2015 | Published: 04 Sep 2015

IBM

Adobe Flash Builder 4
sponsored by Adobe Systems, Inc.
SOFTWARE DOWNLOAD: Enterprises are challenged to create easy to use rich Internet applications that enable users and customers to access and interact with data and content in more intuitive and visual ways. Download this trial software to learn more.
Posted: 04 Jan 2011 | Premiered: 04 Jan 2011

Adobe Systems, Inc.

Agile Testing Quadrants: Guiding Managers and Team in Test Strategies
sponsored by IBM
EGUIDE: Read this e-guide to discover why a testing taxonomy such as the Agile testing quadrants is an effective tool for software teams undertaking this task.
Posted: 27 Dec 2012 | Published: 27 Dec 2012

IBM

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett Packard Enterprise
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett Packard Enterprise

American Tire Distributors on Virtualizing Oracle
sponsored by EMC Corporation
WEBCAST: In this brief video, learn how the leading wheel and tire distribution company American Tire Distributors was able to reduce costs, improve performance, and empower scalability and agility by virtualizing its Oracle E-Business Suite tools.
Posted: 19 Apr 2013 | Premiered: Apr 19, 2013

EMC Corporation

An Exclusive Guide for Promoting Enterprise Mobility Management
sponsored by SearchMobileComputing
EBOOK: This e-book takes readers through the process of enabling and managing a secure mobile workforce. Access this resource to understand how mobility can increase agility—and why security concerns, while important, shouldn't stop mobility in your organization from taking off.
Posted: 02 Feb 2015 | Published: 02 Feb 2015

SearchMobileComputing

An In-Depth look at Application Delivery Controllers
sponsored by Citrix Systems, Inc.
WHITE PAPER: This white paper details how application delivery controllers can help ensure the performance of your applications.
Posted: 15 Oct 2013 | Published: 15 Oct 2013

Citrix Systems, Inc.

An Integrated Approach to Managing Application Security
sponsored by IBM
WHITE PAPER: This white paper will discuss the major challenges organizations face when protecting apps from today's threats and examines solutions you can leverage to enable risk-based app security.
Posted: 05 Mar 2014 | Published: 31 Oct 2013

IBM

Analyst Report: Forrester - Product innovation demands more flexible software delivery
sponsored by IBM
ANALYST REPORT: In September 2010, the IBM Corporation commissioned the Forrester Consulting group to conduct a study whose aim was to better understand the critical role software innovation plays in product development. Download the report to see the results.
Posted: 02 Sep 2011 | Published: 02 Sep 2011

IBM

Analyst: Gartner Report - Magic Quadrant for Integrated Quality Suite
sponsored by IBM
ANALYST REPORT: According to Gartner, vendors must demonstrate both "completeness of vision" and an "ability to execute" to be evaluated as a leader. Gartner's 2011 Magic Quadrant for Integrated Software Quality Suites evaluates IBM as a leader. Read the report to learn more.
Posted: 02 Sep 2011 | Published: 02 Sep 2011

IBM

Analytical Data Prep 101 Webinar
sponsored by SAS
WEBCAST: This Webinar in the Apply Business Analytics series will highlight the specific methods and unique data requirements needed to deal with advanced analytics so that you can effectively and efficiently uncover hidden relationships, anticipate the future and adapt to change.
Posted: 30 Jul 2010 | Premiered: Jul 30, 2010

SAS

Apache Hadoop* Framework Spotlight: Apache Hive*
sponsored by Intel
WHITE PAPER: This brief resource examines the true value of Apache Hive, a SQL engine for the Apache Hadoop framework. Inside, learn how Hive's facilities for data and metadata management are impacting the existing warehouse infrastructure and driving business success.
Posted: 29 May 2013 | Published: 31 Mar 2013

Intel

Apache Hadoop* Framework Spotlight: Apache Hive* Podcast
sponsored by Intel
PODCAST: In this podcast, learn how Apache Hive is impacting the Hadoop community. Discover Hive's components and capabilities, whether Hive is a viable substitute for the existing warehouse infrastructure, the limitations of this tool, and more.
Posted: 30 May 2013 | Premiered: May 30, 2013

Intel

Application Acceleration for Satellite-Based Enterprise Services
sponsored by BlueCoat
WHITE PAPER: This paper reviews the best of the newest achievements in VSAT performance and utility and shows how these solutions could become part of the mainstream of corporate network deployment and an integral portion of commercial (and competitive) service provider offerings.
Posted: 26 Jun 2009 | Published: 30 Dec 2008

BlueCoat
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