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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management SoftwareReports
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Air Transport Industry Insights 2014
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from SITA looks at the impact of business intelligence on airlines and airports.
Posted: 01 May 2014 | Published: 01 May 2014

ComputerWeekly.com

An In-Depth look at Application Delivery Controllers
sponsored by Citrix Systems, Inc.
WHITE PAPER: This white paper details how application delivery controllers can help ensure the performance of your applications.
Posted: 15 Oct 2013 | Published: 15 Oct 2013

Citrix Systems, Inc.

An Integrated Approach to Managing Application Security
sponsored by IBM
WHITE PAPER: This resource explores the critical risks created by application growth, why point products are unable to offer adequate protection, and the value of taking an integrated approach to managing application security.
Posted: 05 Mar 2014 | Published: 31 Oct 2013

IBM

Analyst's take: Force.com application drives faster development
sponsored by ComputerWeekly.com
WHITE PAPER: Nucleus analyzed existing Force.com application deployments and found an average of 4.9 times faster development.  End customers, developers, and ISVs experience more rapid time to value, lower cost, and greater ongoing flexibility.
Posted: 21 Oct 2011 | Published: 18 Feb 2011

ComputerWeekly.com

APIs: Prescription for Healthcare Innovation
sponsored by Intel® Services
WHITE PAPER: Learn how APIs enable multiple units within the business and how API management delivers security, governance, and ease of use to the program. Find out how your company can get the results it needs with the right API program type.
Posted: 22 Sep 2014 | Published: 22 Sep 2014

Intel® Services

APM SaaS and Analytics Step Up to Meet the Needs of Modern Applications, Mobile Users, and Hybrid Cloud Architectures
sponsored by IBM
WHITE PAPER: This white paper examines the critical role that SaaS and analytics are playing in the transformation of the APM market.
Posted: 10 Nov 2014 | Published: 10 Nov 2014

IBM

Application Deployment and Release: Technology Coordinates All Moving Parts
sponsored by Automic
WHITE PAPER: Application releases now span every department of the business, and require a significant amount of effort to coordinate. This whitepaper considers technology that automates application releases, and the benefits seen by companies that have implemented a solution like this one.
Posted: 15 Sep 2014 | Published: 15 Sep 2014

Automic

Application Release and Deployment For Dummies
sponsored by IBM
EBOOK: In this digital entry of the popular For Dummies book series, get a primer on application release and deployment, and find insight to help you speed time to market, drive down costs, and reduce risk.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

IBM

Application Serving Environment: WebSphere Application Server Liberty Provile vs. Tomcat
sponsored by IBM
WHITE PAPER: Deciding on an application serving environment is challenging – sifting through an ever-growing market to find the right solutions based on enterprise needs is time consuming and taxing. This comparison white paper considers two possible systems for enterprises.
Posted: 27 Aug 2014 | Published: 31 Oct 2012

IBM

Apps Revolution
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report from CSC describes the Apps rEvolution: an evolution in technology that is creating revolutionary business and personal change.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

ComputerWeekly.com

Agile case studies: How GE, Houghton Mifflin and NYSE drove change
sponsored by TechTarget
RESOURCE: With technological advancements moving at breakneck speeds, it's challenging to keep pace. But in order to stay relevant in the IT landscape you need to move where technology is going. Take a look at this e-guide to discover how to successfully change your existing culture to one of lucidity and conjunction – and set business processes accordingly.
Posted: 24 Oct 2014 | Published: 24 Oct 2014

TechTarget

Agile Testing Quadrants: Guiding Managers and Team in Test Strategies
sponsored by IBM
EGUIDE: Read this e-guide to discover why a testing taxonomy such as the Agile testing quadrants is an effective tool for software teams undertaking this task.
Posted: 27 Dec 2012 | Published: 27 Dec 2012

IBM

Align with your customers - SAP CRM sales service and marketing rapid-deployment solution
sponsored by Hewlett-Packard Company
WHITE PAPER: In this resource, explore how a rapid deployment solution for SAP CRM allows you to quickly adopt CRM best practices and processes in a short time frame, for higher and faster ROI. Read now to learn about the capabilities and benefits of this strategy in the areas of sales, marketing, and service.
Posted: 27 Sep 2013 | Published: 30 Apr 2013

Hewlett-Packard Company

American Tire Distributors on Virtualizing Oracle
sponsored by EMC Corporation
WEBCAST: In this brief video, learn how the leading wheel and tire distribution company American Tire Distributors was able to reduce costs, improve performance, and empower scalability and agility by virtualizing its Oracle E-Business Suite tools.
Posted: 19 Apr 2013 | Premiered: Apr 19, 2013

EMC Corporation

Analyst Report: Forrester - Product innovation demands more flexible software delivery
sponsored by IBM
ANALYST REPORT: In September 2010, the IBM Corporation commissioned the Forrester Consulting group to conduct a study whose aim was to better understand the critical role software innovation plays in product development. Download the report to see the results.
Posted: 02 Sep 2011 | Published: 02 Sep 2011

IBM

Analyst: Gartner Report - Magic Quadrant for Integrated Quality Suite
sponsored by IBM
ANALYST REPORT: According to Gartner, vendors must demonstrate both "completeness of vision" and an "ability to execute" to be evaluated as a leader. Gartner's 2011 Magic Quadrant for Integrated Software Quality Suites evaluates IBM as a leader. Read the report to learn more.
Posted: 02 Sep 2011 | Published: 02 Sep 2011

IBM

Analytical Data Prep 101 Webinar
sponsored by SAS
WEBCAST: This Webinar in the Apply Business Analytics series will highlight the specific methods and unique data requirements needed to deal with advanced analytics so that you can effectively and efficiently uncover hidden relationships, anticipate the future and adapt to change.
Posted: 30 Jul 2010 | Premiered: Jul 30, 2010

SAS

Apache Hadoop* Framework Spotlight: Apache Hive*
sponsored by Intel
WHITE PAPER: This brief resource examines the true value of Apache Hive, a SQL engine for the Apache Hadoop framework. Inside, learn how Hive's facilities for data and metadata management are impacting the existing warehouse infrastructure and driving business success.
Posted: 29 May 2013 | Published: 31 Mar 2013

Intel

Apache Hadoop* Framework Spotlight: Apache Hive* Podcast
sponsored by Intel
PODCAST: In this podcast, learn how Apache Hive is impacting the Hadoop community. Discover Hive's components and capabilities, whether Hive is a viable substitute for the existing warehouse infrastructure, the limitations of this tool, and more.
Posted: 30 May 2013 | Premiered: May 30, 2013

Intel

Application Acceleration for Satellite-Based Enterprise Services
sponsored by BlueCoat
WHITE PAPER: This paper reviews the best of the newest achievements in VSAT performance and utility and shows how these solutions could become part of the mainstream of corporate network deployment and an integral portion of commercial (and competitive) service provider offerings.
Posted: 26 Jun 2009 | Published: 30 Dec 2008

BlueCoat

Application Delivery Networks: The New Imperative for IT Visibility, Acceleration and Security
sponsored by BlueCoat
WHITE PAPER: Your business depends on one thing: getting the right information to the right people at the right time. To gain a competitive advantage, improve customer service and access more business intelligence, you have to ensure fast and responsive application delivery to users wherever they are.
Posted: 14 Sep 2010 | Published: 14 Sep 2010

BlueCoat

Application Performance Management (APM) for TIBCO Users: Extending Visibility across Your TIBCO Infrastructure and Beyond
sponsored by SL Corporation
WHITE PAPER: TIBCO users may wish to expand IT monitoring and management beyond their TIBCO infrastructure.
Posted: 31 Oct 2008 | Published: 31 Oct 2008

SL Corporation

Applying Security Holistically from the Cloud
sponsored by CloudAccess
WHITE PAPER: Consult this informative white paper to learn how the paradigm has shifted to security that's developed, deployed and managed from the cloud. Learn how to implement a holistic security strategy to protect all data in the enterprise.
Posted: 05 Sep 2012 | Published: 05 Sep 2012

CloudAccess

Are you Agile Enough?
sponsored by IBM
WEBCAST: If you are using Open Source, doing Agile but not able to consistently meet project goals, and aren't sure what tools you need -- check out how Rational Team Concert can help. See how Rational Team Concert automates core Agile practices -- like consistent team collaboration, rapid response to change, and frequent delivery of [...]
Posted: 09 Sep 2009 | Premiered: Sep 9, 2009

IBM

Are You Ready for Economic Bounce Back?
sponsored by Micro Focus, Ltd
WHITE PAPER: This paper examines the concept that preparing for economic recovery is not something that can wait; it is something that businesses should plan for now. It will introduce enterprise application migration strategies that can be considered within any organization and also emphasize the importance of forward thinking and planning in down economy.
Posted: 27 Oct 2009 | Published: 27 Oct 2009

Micro Focus, Ltd
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