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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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5 Things to Know When Selling to Millennials
sponsored by Quosal
WHITE PAPER: By 2020, 50% of the U.S workforce will be millennials. Refining your sales approach for the fastest growing audience should be a top priority. This eBook gives you 5 things you need to know when selling to millennials.
Posted: 03 Sep 2015 | Published: 03 Sep 2015

Quosal

5 Tips to Improve Sales Performance
sponsored by Oracle Corporation
WHITE PAPER: This executive brief discusses strategies about how to utilize people, processes, and technology to improve your company's sales performance. Access now and you'll learn five tips that improve sales performance.
Posted: 25 Jan 2016 | Published: 30 Oct 2015

Oracle Corporation

5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation

5 Ways to Get Top Mobile App Developer Talent for Your Open APIs
sponsored by CA Technologies.
WHITE PAPER: In this eBook, you'll learn how opening APIs to developers outside of the enterprise can enable the creation of apps that add value in innovative and unexpected ways—without requiring a direct investment in app development. Read on to learn 5 key ways that smart enterprises attract and nurture top third-party developer talent.
Posted: 15 Jun 2015 | Published: 15 Jun 2015

CA Technologies.

7 Deadly Sins of the Quoting and Proposal Process
sponsored by Quosal
WHITE PAPER: Access this poignant guide to learn which mistakes you should avoid when fashioning quotes and proposals. Learn how to cut down on errors without overwhelming your sales staff, by dodging 7 common faux pas.
Posted: 10 Apr 2015 | Published: 10 Apr 2015

Quosal

7 Tips to Accelerate Sales Performance
sponsored by Salesforce.com
EBOOK: Access this e-book to get some great tips on preparing for a sales call.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

8 Factors That Affect Mobile App Development Pricing
sponsored by Kony
WHITE PAPER: Mobile apps are powerful drivers of traffic; however, app development can be an expensive undertaking. This white paper will help you to understand the key drivers of cost in app development in order to enable you to make cost-effective decisions and deliver the best possible ROI.
Posted: 22 Jul 2015 | Published: 22 Jul 2015

Kony

8 Security Issues to Avoid in Mobile App Development
sponsored by Kony
WHITE PAPER: This resource divulges the top 8 security issues that app developers need to watch in order to protect their users from phishing, malware, and more.
Posted: 22 Jul 2015 | Published: 22 Jul 2015

Kony

A Colocation Case Study: Byelex Assures Performance and Availability for SaaS Solutions
sponsored by Colt Data Centre Services
CASE STUDY: In this case study, you will discover how Byelex was able to colocate their corporate and customer infrastructure and SaaS applications in a secure, scalable, highly available data center environment to improve service reliability. Access this study to learn how colocation helps accommodate for future growth.
Posted: 10 Feb 2016 | Published: 31 Dec 2015

Colt Data Centre Services

A Computer Weekly buyer's guide to desktop computing 2020
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Tablets, smartphones, cloud computing and applications delivered as a service offer compelling new ways to work. In this 11-page buyer's guide, Computer Weekly looks at how this way of working is likely to evolve further over the next five years and how it will affect users and IT departments alike.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

ComputerWeekly.com

A CW buyer's guide to software asset management
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Computer Weekly looks at best practice for software asset management in this 10-page buyer's guide.
Posted: 09 Sep 2013 | Published: 09 Sep 2013

ComputerWeekly.com

A Guide for Driving Sales Leads: Social is for Closers
sponsored by Microsoft
WHITE PAPER: In 2012, social salespeople were 23% more successful at exceeding their quotas. Access this guide and learn how to emulate the best social salespeople by uncovering tips on boosting relationships, driving sales leads, and more.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

A Guide for Evaluating Unified Communications as a Service Providers
sponsored by 8x8, Inc.
RESOURCE: In this report, you will learn about the capabilities of UCaaS, and in particular the two types of cloud delivery architectures deployed in the UCaaS market. Access this report to compare the top 20 UCaaS vendors.
Posted: 19 Nov 2015 | Published: 03 Sep 2015

8x8, Inc.

5 Styles of Business Intelligence
sponsored by MicroStrategy Incorporated
WHITE PAPER: This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
Posted: 09 Jun 2008 | Published: 01 Jan 2002

MicroStrategy Incorporated

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

7 Criteria to Consider When Embedding BI
sponsored by Tableau Software
WHITE PAPER: Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

Tableau Software

7 Habits of Highly Effective Teams
sponsored by IBM
WEBCAST: Consult this informative video to learn more about the widespread adoption of "going agile." Find out how you can obtain shorter release cycles, greater flexibility and tighter alignment by going agile. It explores the broad technical, organizational and process changes that can help your team transition to an agile environment.
Posted: 22 Apr 2013 | Premiered: Apr 22, 2013

IBM

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

9 Catastrophic Projects, And the Lessons They Teach
sponsored by AtTask
WHITE PAPER: This white paper considers 9 massive project failures, and analyzes where teams went wrong. Read on to see how mistakes, communication breakdowns, and destroyed budgets can obliterate your projects, and how you can avoid a similar fate.
Posted: 30 Jan 2015 | Published: 30 Jan 2015

AtTask

A Closer Look at Windows Vista
sponsored by National Instruments
WHITE PAPER: One of the stated goals of the Microsoft Windows Vista release is to greatly improve the overall security of the Windows operating system and curb the impact of malware. To this end, Microsoft redesigned both the least user and administrative...
Posted: 19 Feb 2008 | Published: 19 Feb 2008

National Instruments

A Day in a Low Carbon Life: What Might It Be like to Lead a Business in 2012?
sponsored by IBM
WHITE PAPER: This entertaining paper describes a day in the life of a fictional Chief Executive Officer, preparing to face market analysts in 2012.
Posted: 14 May 2008 | Published: 01 May 2008

IBM

A Guide to Accelerating Business Value for Microsoft Environments
sponsored by EMC Corporation
WHITE PAPER: In this guide we'll learn how EMC can accelerate the business value of Microsoft environments of any size and scope.
Posted: 10 Mar 2008 | Published: 01 Oct 2007

EMC Corporation

A Guide to Branching and Merging Patterns
sponsored by AccuRev
WHITE PAPER: In this paper, gain a better understanding of how branching and merging patterns work and how applying them to your projects can have a profound effect on how your development team handles change management and delivers software.
Posted: 06 Jan 2012 | Published: 05 Jan 2012

AccuRev
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