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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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5 Things to Know When Selling to Millennials
sponsored by Quosal
WHITE PAPER: By 2020, 50% of the U.S workforce will be millennials. Refining your sales approach for the fastest growing audience should be a top priority. This eBook gives you 5 things you need to know when selling to millennials.
Posted: 03 Sep 2015 | Published: 03 Sep 2015


5 Ways OEM Solutions Provide the Freedom to Innovate
sponsored by Dell, Inc.
RESOURCE: Learn five ways OEM technology provides the freedom to innovate including helping companies achieve global scale, delivering end-to-end technology, unlocking the potential of a business, and more.
Posted: 03 Oct 2016 | Published: 26 Aug 2016

Dell, Inc.

5 Ways to Cut Spending on Microsoft Software
sponsored by Snow Software
RESOURCE: Enact five cost-saving initiatives for Microsoft products using the Software Asset Management (SAM) processes and technologies outlined in this guide. Download now to avoid the pitfalls of overspending with a software license manager that automates the removal of unused applications, and more.
Posted: 12 Oct 2016 | Published: 12 Oct 2016

Snow Software

5 Ways to Cut Spending on SAP Software
sponsored by Snow Software
RESOURCE: Discover how to reduce SAP licensing costs with holistic Software Asset Management. Download this resource to examine five key initiatives to drive significant SAP savings—and avoid the pitfalls of overspending.
Posted: 11 Oct 2016 | Published: 11 Oct 2016

Snow Software

6 Things to Consider While Choosing an ERP Software
sponsored by Deskera
WHITE PAPER: The enterprise resource planning (ERP) software market is in flux, so it's more important than ever to understand exactly which business needs a software is going to meet before you commit. Read on to uncover the top 6 considerations before you dive into the choppy waters of the ERP software market.
Posted: 18 Oct 2016 | Published: 18 Oct 2016


7 Deadly Sins of the Quoting and Proposal Process
sponsored by Quosal
WHITE PAPER: Access this poignant guide to learn which mistakes you should avoid when fashioning quotes and proposals. Learn how to cut down on errors without overwhelming your sales staff, by dodging 7 common faux pas.
Posted: 10 Apr 2015 | Published: 10 Apr 2015


7 Steps for Building a Digital Strategy in Distribution
sponsored by Infor
WHITE PAPER: The wholesale distribution industry is facing massive disruption due to technological growth, and most companies are taking a reactionary approach. You need to rethink your digital strategy now, because a reactionary "strategy" means you will be left behind. Read on to learn 7 steps to building your best digital distribution strategy.
Posted: 14 Oct 2016 | Published: 31 Aug 2016


8 Steps to Creating an Effective Holiday Marketing Campaign
sponsored by Marketo
WHITE PAPER: This guide is designed to help marketers face the challenge of standing out, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign, including identify your segments, personalize the experience, and 6 more.
Posted: 24 Oct 2016 | Published: 31 Dec 2015


A 10 Minute Guide to Software Harvesting
sponsored by Snow Software
WHITE PAPER: Securing the funding to get started in Software Asset Management (SAM) or Software License Optimization can sometimes be difficult. One way to get the attention of senior business managers is to provide quick wins that point to greater cost savings over time.
Posted: 11 Mar 2016 | Published: 30 Sep 2014

Snow Software

A Computer Weekly buyer's guide to desktop computing 2020
sponsored by
ESSENTIAL GUIDE: Tablets, smartphones, cloud computing and applications delivered as a service offer compelling new ways to work. In this 11-page buyer's guide, Computer Weekly looks at how this way of working is likely to evolve further over the next five years and how it will affect users and IT departments alike.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

A CW buyer's guide to software asset management
sponsored by
ESSENTIAL GUIDE: Computer Weekly looks at best practice for software asset management in this 10-page buyer's guide.
Posted: 09 Sep 2013 | Published: 09 Sep 2013

A Definitive Guide to Windows 10 Management for Your Enterprise
sponsored by VMware
WHITE PAPER: This white paper will help you evolve your Windows management from a disruptive PC-centric approach to one that offers maximum flexibility. Discover how to leverage conventional Windows management tools utilized today, and delve into the specific management technologies that W10 requires.
Posted: 25 Jan 2016 | Published: 30 Nov 2015


5 Styles of Business Intelligence
sponsored by MicroStrategy Incorporated
WHITE PAPER: This paper looks at the historical development of BI applications and BI technology, and concludes that five common Styles of BI have evolved during the past decade - each style representing a certain characteristic usage.
Posted: 09 Jun 2008 | Published: 01 Jan 2002

MicroStrategy Incorporated

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014


5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

7 Criteria to Consider When Embedding BI
sponsored by Tableau Software
WHITE PAPER: Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

Tableau Software

7 Habits of Highly Effective Teams
sponsored by IBM
WEBCAST: Consult this informative video to learn more about the widespread adoption of "going agile." Find out how you can obtain shorter release cycles, greater flexibility and tighter alignment by going agile. It explores the broad technical, organizational and process changes that can help your team transition to an agile environment.
Posted: 22 Apr 2013 | Premiered: Apr 22, 2013


7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

9 Catastrophic Projects, And the Lessons They Teach
sponsored by AtTask
WHITE PAPER: This white paper considers 9 massive project failures, and analyzes where teams went wrong. Read on to see how mistakes, communication breakdowns, and destroyed budgets can obliterate your projects, and how you can avoid a similar fate.
Posted: 30 Jan 2015 | Published: 30 Jan 2015


A Closer Look at Windows Vista
sponsored by National Instruments
WHITE PAPER: One of the stated goals of the Microsoft Windows Vista release is to greatly improve the overall security of the Windows operating system and curb the impact of malware. To this end, Microsoft redesigned both the least user and administrative...
Posted: 19 Feb 2008 | Published: 19 Feb 2008

National Instruments

A Day in a Low Carbon Life: What Might It Be like to Lead a Business in 2012?
sponsored by IBM
WHITE PAPER: This entertaining paper describes a day in the life of a fictional Chief Executive Officer, preparing to face market analysts in 2012.
Posted: 14 May 2008 | Published: 01 May 2008


A Guide to Accelerating Business Value for Microsoft Environments
sponsored by EMC Corporation
WHITE PAPER: In this guide we'll learn how EMC can accelerate the business value of Microsoft environments of any size and scope.
Posted: 10 Mar 2008 | Published: 01 Oct 2007

EMC Corporation

A Guide to Branching and Merging Patterns
sponsored by AccuRev
WHITE PAPER: In this paper, gain a better understanding of how branching and merging patterns work and how applying them to your projects can have a profound effect on how your development team handles change management and delivers software.
Posted: 06 Jan 2012 | Published: 05 Jan 2012

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