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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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5 Ways to Get Top Mobile App Developer Talent for Your Open APIs
sponsored by CA Technologies.
WHITE PAPER: In this eBook, you'll learn how opening APIs to developers outside of the enterprise can enable the creation of apps that add value in innovative and unexpected ways—without requiring a direct investment in app development. Read on to learn 5 key ways that smart enterprises attract and nurture top third-party developer talent.
Posted: 15 Jun 2015 | Published: 15 Jun 2015

CA Technologies.

5 Ways to Prevent ECM Projects from Becoming Despised Legacy Apps
sponsored by OnBase by Hyland
WHITE PAPER: Discover the top five challenges that arise from organizations making the "easy choice" and how involving IT in the buying process allows organizations to select a solution that leads to success throughout the lifetime of an ECM solution.
Posted: 08 Jul 2014 | Published: 08 Jul 2014

OnBase by Hyland

8 Factors That Affect Mobile App Development Pricing
sponsored by Kony
WHITE PAPER: Mobile apps are powerful drivers of traffic; however, app development can be an expensive undertaking. This white paper will help you to understand the key drivers of cost in app development in order to enable you to make cost-effective decisions and deliver the best possible ROI.
Posted: 22 Jul 2015 | Published: 22 Jul 2015

Kony

8 Security Issues to Avoid in Mobile App Development
sponsored by Kony
WHITE PAPER: This resource divulges the top 8 security issues that app developers need to watch in order to protect their users from phishing, malware, and more.
Posted: 22 Jul 2015 | Published: 22 Jul 2015

Kony

A Computer Weekly buyer's guide to desktop computing 2020
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Tablets, smartphones, cloud computing and applications delivered as a service offer compelling new ways to work. In this 11-page buyer's guide, Computer Weekly looks at how this way of working is likely to evolve further over the next five years and how it will affect users and IT departments alike.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

ComputerWeekly.com

A Customer Success from the Experts in Business-Critical Continuity
sponsored by Emerson
CASE STUDY: Access this case study to learn how MTC found a way to manage their entire data center more efficiently.
Posted: 17 Apr 2015 | Published: 31 Dec 2010

Emerson

A CW buyer's guide to software asset management
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Computer Weekly looks at best practice for software asset management in this 10-page buyer's guide.
Posted: 09 Sep 2013 | Published: 09 Sep 2013

ComputerWeekly.com

A Guide to REST and API Design
sponsored by CA Technologies.
WHITE PAPER: Representational State Transfer (REST) is a web architecture style with universal constraints, enabling developers to build interfaces that can be used from nearly any device or operating system. This informative resource is packed with information on leveraging REST and API design to build applications that can last a long time.
Posted: 04 Aug 2015 | Published: 04 Aug 2015

CA Technologies.

A Modern Approach To The Data Deluge
sponsored by Red Hat
WHITE PAPER: Find out how businesses are utilizing software-defined storage to manage the increasing levels of technology complexity.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

Red Hat

A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.
Posted: 21 Nov 2014 | Published: 21 Nov 2014

SearchCRM

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

5 Tips to Sell Faster, Easier
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.
Posted: 12 Dec 2014 | Published: 12 Dec 2014

Oracle Corporation UK Ltd

5 Ways IT Equipment Rentals Can Save Your Neck
sponsored by Canvas Systems
WHITE PAPER: Find out how renting pre-owned IT equipment can help your business succeed in completing projects.
Posted: 14 Dec 2007 | Published: 01 Dec 2007

Canvas Systems

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

7 Criteria to Consider When Embedding BI
sponsored by Tableau Software
WHITE PAPER: Though there’s no simple answer to “buy or build,” there are criteria — seven, in fact, that can guide you to make a well informed decision. This paper helps you identify and evaluate each one.
Posted: 16 Aug 2010 | Published: 16 Aug 2010

Tableau Software

7 Habits of Highly Effective Teams
sponsored by IBM
WEBCAST: Consult this informative video to learn more about the widespread adoption of "going agile." Find out how you can obtain shorter release cycles, greater flexibility and tighter alignment by going agile. It explores the broad technical, organizational and process changes that can help your team transition to an agile environment.
Posted: 22 Apr 2013 | Premiered: Apr 22, 2013

IBM

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

9 Catastrophic Projects, And the Lessons They Teach
sponsored by AtTask
WHITE PAPER: This white paper considers 9 massive project failures, and analyzes where teams went wrong. Read on to see how mistakes, communication breakdowns, and destroyed budgets can obliterate your projects, and how you can avoid a similar fate.
Posted: 30 Jan 2015 | Published: 30 Jan 2015

AtTask

A Closer Look at Windows Vista
sponsored by National Instruments
WHITE PAPER: One of the stated goals of the Microsoft Windows Vista release is to greatly improve the overall security of the Windows operating system and curb the impact of malware. To this end, Microsoft redesigned both the least user and administrative...
Posted: 19 Feb 2008 | Published: 19 Feb 2008

National Instruments

A Day in a Low Carbon Life: What Might It Be like to Lead a Business in 2012?
sponsored by IBM
WHITE PAPER: This entertaining paper describes a day in the life of a fictional Chief Executive Officer, preparing to face market analysts in 2012.
Posted: 14 May 2008 | Published: 01 May 2008

IBM

A Guide to Accelerating Business Value for Microsoft Environments
sponsored by EMC Corporation
WHITE PAPER: In this guide we'll learn how EMC can accelerate the business value of Microsoft environments of any size and scope.
Posted: 10 Mar 2008 | Published: 01 Oct 2007

EMC Corporation

A Guide to Branching and Merging Patterns
sponsored by AccuRev
WHITE PAPER: In this paper, gain a better understanding of how branching and merging patterns work and how applying them to your projects can have a profound effect on how your development team handles change management and delivers software.
Posted: 06 Jan 2012 | Published: 05 Jan 2012

AccuRev

A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
WHITE PAPER: This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
Posted: 04 Nov 2009 | Published: 02 Nov 2009

DataFlux Corporation

A Library Based Approach to Threading for Performance
sponsored by Intel Software Network
WHITE PAPER: Libraries play an important role in threading software to run faster on Intel multi-core platforms. Read this white paper to learn more.
Posted: 14 Aug 2009 | Published: 22 May 2008

Intel Software Network

A Practical Guide to Choosing the Right Agile Tools
sponsored by IBM
DATA SHEET: This evaluation guide is designed to help you choose the best tool for your needs today, while protecting your investment as your team, needs and agile maturity grow.
Posted: 11 Sep 2009 | Published: 11 Sep 2009

IBM
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