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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

CRM Stories: Servcorp
sponsored by Microsoft
VIDEO: This brief video features a case study in which Servcorp enables its worldwide sales teams to access customer data through a single point of entry. Tune in and learn how to reach this goal within your organization.
Posted: 07 Jan 2016 | Premiered: 24 Jun 2015

Microsoft

Cutting Costs could be Costing you Money
sponsored by Red Hat
WHITE PAPER: This white paper invites you to cut costs without compromising innovation and efficiency. Uncover the benefits of delivering applications with open source tools when you modernize IT operations without compromising performance or security.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Red Hat

CW Buyer's Guide to Apple in the Enterprise
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This nine-page buyer's guide assesses the growth of Apple's computers and iPads in business and the enterprise.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

ComputerWeekly.com

CW Buyer's Guide: Government IT
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 9 page Computer Weekly Buyer's Guide takes you through the UK government's open source initiatives and explains how they could benefit your business.
Posted: 22 Oct 2012 | Published: 05 May 2012

ComputerWeekly.com

CW Buyer's Guide: Software-defined networking
sponsored by SearchSecurity.com
ESSENTIAL GUIDE: Computer Weekly looks at how SDN can give IT administrators greater control over the network infrastructure and make it more flexible and agile part of the business.
Posted: 05 Apr 2013 | Published: 05 Apr 2013

SearchSecurity.com

CW Buyer's Guide: Windows 8
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 11 page buyer's guide looks at the implications of Windows 8 for corporate IT.
Posted: 23 Oct 2012 | Published: 23 Oct 2012

ComputerWeekly.com

CW Buyers Guide: Software as a Service
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Computer Weekly looks at how a CIO can best integrate Saas with existing on-premise software, the restrictions behind Saas and why consulting expert service providers is a good idea.
Posted: 01 Feb 2013 | Published: 01 Feb 2013

ComputerWeekly.com

CW Special Report on CA Technologies
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 9 page special independent report from Computer Weekly, updated for 2014, gives you the facts on CA, its strategy, products and services and financial performance.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

ComputerWeekly.com

CW Special Report on CSC
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 16-page report from Computer Weekly analyses the challenges facing CSC, its financial performance, the services it offers, its place in the IT market and its future strategy.
Posted: 29 Apr 2013 | Published: 29 Apr 2013

ComputerWeekly.com

CW Special Report on IBM
sponsored by ComputerWeekly.com
IT BRIEFING: This special 12-page report from Computer Weekly analyses the challenges facing IBM, its financial performance, the services it offers, its place in the IT market and its future strategy..
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

CW+ Open Group: World-class enterprise architecture
sponsored by ComputerWeekly.com
WHITE PAPER: This White Paper is intended to help organizations who are attempting to set up an enterprise architecture practice. It shows how organizations can use a modular, iterative, and incremental approach in order to develop an architectural capability that is otherwise a large and complex undertaking.
Posted: 20 Oct 2011 | Published: 15 Oct 2010

ComputerWeekly.com

CW+: Developer Survey Report from Embarcadero Technologies
sponsored by ComputerWeekly.com
WHITE PAPER: The Embarcadero Developer Survey was conducted throughout the months June and July 2010 and encompasses responses from a wide array of application developers worldwide. The purpose of the survey was to collect information about the top developer trends, challenges, key initiatives, and current tools being used.
Posted: 21 Oct 2011 | Published: 10 Aug 2010

ComputerWeekly.com

CW+: IDC Report - How to manage documents in the enterprise
sponsored by ComputerWeekly.com
WHITE PAPER: In recent years C-level executives in many of the world's largest and most successful organizations have been forced to introduce a wide range of cost-cutting measures as macroeconomic forces continue to create a challenging and uncertain trading environment.
Posted: 20 Oct 2011 | Published: 06 Jan 2011

ComputerWeekly.com

CW+: Manage your work more effectively with The Power of Slow
sponsored by ComputerWeekly.com
WHITE PAPER: Borrowed from the Japanese term for “chatter,” pecha kuchahas been praised as the new way to communicate in business.
Posted: 20 Oct 2011 | Published: 27 Oct 2010

ComputerWeekly.com

Craft the Right Strategy for Your Enterprise With HPE Mobility Solutions
sponsored by Hewlett Packard Enterprise
PRODUCT DEMO: HP Enterprise Mobility Services can help you build mobile applications that enable you to convert customer interactions into revenue opportunities. Click on the link below to learn more and one of our mobility experts will be in touch shortly to discuss a face to face demo. To reach out to HP directly, please email us at enterprisesolutions@hp.com
Posted: 21 May 2014 | Premiered: 21 May 2014

Hewlett Packard Enterprise

Create and Print Salesforce Reports Anywhere, Anytime
sponsored by Canon Information & Imaging Solutions
WHITE PAPER: Access this informative resource to learn how Forms and Print Services for Salesforce allows you to translate your Salesforce data into easy-to-create, engaging, visually-oriented reports. With mobile connectivity, you can print on-the-go, so you never have to scramble for a printer,
Posted: 13 Aug 2013 | Published: 31 May 2013

Canon Information & Imaging Solutions

Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Crypto Complete Case Study: Field-Level Encryption Helps Retail Chain Achieve PCI Compliance
sponsored by Linoma Software
CASE STUDY: In this case study, Love's Travel Stops and Country Stores, a retail chain, used Crypto Complete in an effort to meet PCI standards. Love's found that Crypto Complete encrypted credit card numbers in a way that satisfies PCI compliance auditors.
Posted: 01 Aug 2008 | Published: 01 Jul 2008

Linoma Software

Customer Perspectives on the Benefits of a Collaborative Process to Deliver Software Quality
sponsored by IBM
WHITE PAPER: This Hurwitz and Associates whitepaper shares the successes, challenges and future plans of three companies - Sogeti Group, Accident Compensation Corporation (ACC), and Scotiabank.
Posted: 11 Sep 2009 | Published: 11 Sep 2009

IBM

Customer Relationship Management - Integration for a Customer Centric View
sponsored by Sage (UK) Limited
WHITE PAPER: This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project.
Posted: 14 Aug 2008 | Published: 14 Aug 2008

Sage (UK) Limited

Customer Strategies & Technologies Summit 2014
sponsored by Gartner
BROCHURE: View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
Posted: 04 Feb 2014 | Published: 31 Dec 2013

Gartner

Customers Achieve Extreme Performance at Lowest Cost with Oracle Exadata Database Machine
sponsored by Oracle Corporation
WHITE PAPER: This white paper contains a sampling of real business results that organizations in a variety of industries worldwide have achieved by implementing Oracle Exadata. Read now to learn more.
Posted: 26 Mar 2012 | Published: 31 Dec 2011

Oracle Corporation

CW Buyer's Guide: SaaS Management
sponsored by ComputerWeekly.com
EZINE: Computer Weekly looks at how organisations should evolve their SaaS selection criteria to focus on newer metrics that are better indicators of supplier performance; the number of compliance issues that come with SaaS; and how CIOs believe SaaS providers must better meet their needs in terms of simplicity and flexibility.
Posted: 11 Sep 2015 | Published: 11 Sep 2015

ComputerWeekly.com

Dancing with Elephants - Making Your Business Processes Agile
sponsored by Fujitsu America, Inc.
WEBCAST: Think Agile BPM is not for you because you don't have simple processes that follow the same path every time? Think again. This webcast illustrates how Agile BPM allows you to get results by striking the right balance between structure and flexibility in processes how Fujitsu's Agile BPM solution can help you to achieve that goal.
Posted: 03 Jan 2011 | Premiered: Jan 3, 2011

Fujitsu America, Inc.
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