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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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Connecting and Optimising SharePoint
sponsored by
ANALYST REPORT: SharePoint projects are "stalling" as user resistance rises, according to this report from independent information management analyst group AIIM.
Posted: 29 Apr 2015 | Published: 29 Apr 2015

Content PaaS for Your Enterprise Applications
sponsored by Box
DATA SHEET: In this white paper, receive in introduction to Box Platform, a content platform as a service (PaaS). Explore how you can create better content experiences for your users, and introduce advanced collaboration to your apps with user-facing services that utilize granular permission control over all app content.
Posted: 23 May 2016 | Published: 23 May 2016


Continuous Testing for Agile and DevOps: A Real World Approach
sponsored by Hewlett Packard Enterprise
WEBCAST: This webcast provides an overview of continuous testing and examines some of the challenges that can impede DevOps. Access helpful tips for finding the right balance between manual and automated testing so that you can optimize your ability to reduce the risks associated with each software release.
Posted: 14 Sep 2016 | Premiered: Sep 7, 2016

Hewlett Packard Enterprise

Continuous Testing for Agile and DevOps: A Real World Approach
sponsored by Hewlett Packard Enterprise
PODCAST: This webcast provides an overview of continuous testing and examines some of the challenges that can impede DevOps. Access helpful tips for finding the right balance between manual and automated testing so that you can optimize your ability to reduce the risks associated with each software release.
Posted: 14 Sep 2016 | Premiered: Sep 7, 2016

Hewlett Packard Enterprise

Crafting Your ERP Integration or Consolidation Plan
sponsored by TechTarget
RESOURCE: Tackling an ERP integration or consolidation project is no easy feat. After all, any project that involves moving around critical data must be handled carefully. In our brand new resource, Guide to ERP Integration and Consolidation, learn the how to craft a detailed ERP project plan that considers business needs and prevents snags down the road.
Posted: 15 Sep 2016 | Published: 15 Sep 2016


CRM is the Key to Getting Customers to Renew and Spend More Money With You
sponsored by Infor
WHITE PAPER: It's no secret that increasing customer retention significantly boosts profit – and it takes modern CRM strategies to get there. That's why it might be time for you to take another look at your CRM tools. Use this white paper to help your assess how valuable and functional your CRM apps really are or to help jumpstart your next implementation.
Posted: 28 Jun 2016 | Published: 31 Dec 2015


CW Buyer's Guide to Apple in the Enterprise
sponsored by
ESSENTIAL GUIDE: This nine-page buyer's guide assesses the growth of Apple's computers and iPads in business and the enterprise.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

CW Buyer's Guide: Government IT
sponsored by
ESSENTIAL GUIDE: This 9 page Computer Weekly Buyer's Guide takes you through the UK government's open source initiatives and explains how they could benefit your business.
Posted: 22 Oct 2012 | Published: 05 May 2012

CW Buyer's Guide: Software-defined networking
sponsored by
ESSENTIAL GUIDE: Computer Weekly looks at how SDN can give IT administrators greater control over the network infrastructure and make it more flexible and agile part of the business.
Posted: 05 Apr 2013 | Published: 05 Apr 2013

CW Buyer's Guide: Windows 8
sponsored by
ESSENTIAL GUIDE: This 11 page buyer's guide looks at the implications of Windows 8 for corporate IT.
Posted: 23 Oct 2012 | Published: 23 Oct 2012

Configuration Auditing – The Next Critical Step in Compliance
sponsored by nCircle
WHITE PAPER: In this paper learn what Configuration auditing entails verifying the configurations of all assets in the environment to make sure they have the correct settings. This includes auditing new assets, monitoring for changes and verifying that planned changes are carried out properly.
Posted: 02 Aug 2010 | Published: 02 Aug 2010


Contact Centers for Dummies
sponsored by Avaya Inc.
BOOK: This guide provides a high-level approach to the different methodologies with lots of information not only on running contact centers, but also on implementing technology in contact centers in a profitable way.
Posted: 21 Nov 2008 | Published: 21 Nov 2008

Avaya Inc.

Contact Discovery Improves Performance of Direct Mail and Email Marketing
sponsored by Harte Hanks
WHITE PAPER: Access this brief case study to find out what solutions exist to ensure the information necessary for successful demand generation. Read on to see how you can pioneer successful lead management.
Posted: 16 Dec 2014 | Published: 16 Dec 2014

Harte Hanks

Content Mapped to Buying Stages Powers Nurturing Results
sponsored by
WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Converged Network, Storage and Compute Infrastructure: Are we there Yet?
sponsored by
EBOOK: Access this expert e-guide to learn how you can make a converged network infrastructure a reality and achieve top efficiency.
Posted: 19 Sep 2013 | Published: 19 Sep 2013

Craft the Right Strategy for Your Enterprise With HPE Mobility Solutions
sponsored by Hewlett Packard Enterprise
PRODUCT DEMO: HP Enterprise Mobility Services can help you build mobile applications that enable you to convert customer interactions into revenue opportunities. Click on the link below to learn more and one of our mobility experts will be in touch shortly to discuss a face to face demo. To reach out to HP directly, please email us at
Posted: 21 May 2014 | Premiered: 21 May 2014

Hewlett Packard Enterprise

Create and Print Salesforce Reports Anywhere, Anytime
sponsored by Canon Information & Imaging Solutions
WHITE PAPER: Access this informative resource to learn how Forms and Print Services for Salesforce allows you to translate your Salesforce data into easy-to-create, engaging, visually-oriented reports. With mobile connectivity, you can print on-the-go, so you never have to scramble for a printer,
Posted: 13 Aug 2013 | Published: 31 May 2013

Canon Information & Imaging Solutions

Creating Sales Opportunities with Lead Scoring
sponsored by
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015


Crypto Complete Case Study: Field-Level Encryption Helps Retail Chain Achieve PCI Compliance
sponsored by Linoma Software
CASE STUDY: In this case study, Love's Travel Stops and Country Stores, a retail chain, used Crypto Complete in an effort to meet PCI standards. Love's found that Crypto Complete encrypted credit card numbers in a way that satisfies PCI compliance auditors.
Posted: 01 Aug 2008 | Published: 01 Jul 2008

Linoma Software

Customer Perspectives on the Benefits of a Collaborative Process to Deliver Software Quality
sponsored by IBM
WHITE PAPER: This Hurwitz and Associates whitepaper shares the successes, challenges and future plans of three companies - Sogeti Group, Accident Compensation Corporation (ACC), and Scotiabank.
Posted: 11 Sep 2009 | Published: 11 Sep 2009


Customer Relationship Management - Integration for a Customer Centric View
sponsored by Sage (UK) Limited
WHITE PAPER: This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project.
Posted: 14 Aug 2008 | Published: 14 Aug 2008

Sage (UK) Limited

Customer Strategies & Technologies Summit 2014
sponsored by Gartner
BROCHURE: View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
Posted: 04 Feb 2014 | Published: 31 Dec 2013


Customers Achieve Extreme Performance at Lowest Cost with Oracle Exadata Database Machine
sponsored by Oracle Corporation
WHITE PAPER: This white paper contains a sampling of real business results that organizations in a variety of industries worldwide have achieved by implementing Oracle Exadata. Read now to learn more.
Posted: 26 Mar 2012 | Published: 31 Dec 2011

Oracle Corporation

CW Buyer's Guide: SaaS Management
sponsored by
EZINE: Computer Weekly looks at how organisations should evolve their SaaS selection criteria to focus on newer metrics that are better indicators of supplier performance; the number of compliance issues that come with SaaS; and how CIOs believe SaaS providers must better meet their needs in terms of simplicity and flexibility.
Posted: 11 Sep 2015 | Published: 11 Sep 2015
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