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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management SoftwareReports
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CRM Data Tool Provides Higher ROI, Increased Profits
sponsored by Salesforce Data.com
CASE STUDY: In 2011 Kelly Services launched a direct marketing campaign to drive more face-to-face meetings with prospective customers in specific business segments, and Data.com delivered.  Read the Nucleus Research white paper, "ROI Case Study: Salesforce Data.com & Kelly Services", and learn the details of the significant results that were realized.
Posted: 18 Apr 2014 | Published: 31 Dec 2013

Salesforce Data.com

CRM, Data Quality, and Sales Productivity: Top Tips for Success
sponsored by Salesforce Data.com
RESEARCH CONTENT: Data quality continues to be one of the greatest challenges for successful CRM efforts. Read this report to learn what Nucleus Research discovered through interviews with Data.com customers, and the benefits that were realized by having access to rich, reliable and relevant data directly within Salesforce.
Posted: 17 Apr 2014 | Published: 31 May 2013

Salesforce Data.com

Cut Costs Like AWS
sponsored by VMTurbo
WHITE PAPER: This exclusive whitepaper offers up some strategies for maximizing savings in your virtualized environment.
Posted: 25 Aug 2014 | Published: 25 Aug 2014

VMTurbo

CW Buyer's Guide: Government IT
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 9 page Computer Weekly Buyer's Guide takes you through the UK government's open source initiatives and explains how they could benefit your business.
Posted: 22 Oct 2012 | Published: 05 May 2012

ComputerWeekly.com

CW Buyer's Guide: Software-defined networking
sponsored by SearchSecurity.com
ESSENTIAL GUIDE: Computer Weekly looks at how SDN can give IT administrators greater control over the network infrastructure and make it more flexible and agile part of the business.
Posted: 05 Apr 2013 | Published: 05 Apr 2013

SearchSecurity.com

CW Buyer's Guide: Windows 8
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 11 page buyer's guide looks at the implications of Windows 8 for corporate IT.
Posted: 23 Oct 2012 | Published: 23 Oct 2012

ComputerWeekly.com

CW Buyers Guide: Software as a Service
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Computer Weekly looks at how a CIO can best integrate Saas with existing on-premise software, the restrictions behind Saas and why consulting expert service providers is a good idea.
Posted: 01 Feb 2013 | Published: 01 Feb 2013

ComputerWeekly.com

CW Special Report on CA Technologies
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 9 page special independent report from Computer Weekly, updated for 2014, gives you the facts on CA, its strategy, products and services and financial performance.
Posted: 10 Feb 2014 | Published: 10 Feb 2014

ComputerWeekly.com

CW Special Report on CSC
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 16-page report from Computer Weekly analyses the challenges facing CSC, its financial performance, the services it offers, its place in the IT market and its future strategy.
Posted: 29 Apr 2013 | Published: 29 Apr 2013

ComputerWeekly.com

CW Special Report on IBM
sponsored by ComputerWeekly.com
IT BRIEFING: This special 12-page report from Computer Weekly analyses the challenges facing IBM, its financial performance, the services it offers, its place in the IT market and its future strategy..
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

CW+ Open Group: World-class enterprise architecture
sponsored by ComputerWeekly.com
WHITE PAPER: This White Paper is intended to help organizations who are attempting to set up an enterprise architecture practice. It shows how organizations can use a modular, iterative, and incremental approach in order to develop an architectural capability that is otherwise a large and complex undertaking.
Posted: 20 Oct 2011 | Published: 15 Oct 2010

ComputerWeekly.com

CW+: Developer Survey Report from Embarcadero Technologies
sponsored by ComputerWeekly.com
WHITE PAPER: The Embarcadero Developer Survey was conducted throughout the months June and July 2010 and encompasses responses from a wide array of application developers worldwide. The purpose of the survey was to collect information about the top developer trends, challenges, key initiatives, and current tools being used.
Posted: 21 Oct 2011 | Published: 10 Aug 2010

ComputerWeekly.com

CW+: IDC Report - How to manage documents in the enterprise
sponsored by ComputerWeekly.com
WHITE PAPER: In recent years C-level executives in many of the world's largest and most successful organizations have been forced to introduce a wide range of cost-cutting measures as macroeconomic forces continue to create a challenging and uncertain trading environment.
Posted: 20 Oct 2011 | Published: 06 Jan 2011

ComputerWeekly.com

CW+: Manage your work more effectively with The Power of Slow
sponsored by ComputerWeekly.com
WHITE PAPER: Borrowed from the Japanese term for “chatter,” pecha kuchahas been praised as the new way to communicate in business.
Posted: 20 Oct 2011 | Published: 27 Oct 2010

ComputerWeekly.com

Data Deduplication: Types and Benefits
sponsored by Dell Software
EGUIDE: In this e-guide, learn from expert Rachel Dines, an analyst with Forrester Research, the differences between software and hardware backup deduplication, post process vs. inline deduplication as well as fixed and variable-block length dedupe.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Dell Software

Data Projections Case Study
sponsored by Quosal
CASE STUDY: Data Projections needed a quoting solution that would allow them to prepare, deliver, and track quality quotes and proposals that could integrate with their CRM. Quosal enables Data Projections to produce winning sales proposals in less time, and improves their internal sales reporting.
Posted: 11 Aug 2014 | Published: 11 Aug 2014

Quosal

Data ROI: Case Study Shows Revenue Gains and Productivity Improvements
sponsored by Salesforce Data.com
CASE STUDY: The Bottom Line: Nucleus Research looked at the solution costs, revenue gains and productivity improvements to quantify the return on Tableau's investment in its deployment of Salesforce Data.com. Download the case study for all the details.
Posted: 18 Apr 2014 | Published: 28 Feb 2014

Salesforce Data.com

Crypto Complete Case Study: Field-Level Encryption Helps Retail Chain Achieve PCI Compliance
sponsored by Linoma Software
CASE STUDY: In this case study, Love's Travel Stops and Country Stores, a retail chain, used Crypto Complete in an effort to meet PCI standards. Love's found that Crypto Complete encrypted credit card numbers in a way that satisfies PCI compliance auditors.
Posted: 01 Aug 2008 | Published: 01 Jul 2008

Linoma Software

Customer Perspectives on the Benefits of a Collaborative Process to Deliver Software Quality
sponsored by IBM
WHITE PAPER: This Hurwitz and Associates whitepaper shares the successes, challenges and future plans of three companies - Sogeti Group, Accident Compensation Corporation (ACC), and Scotiabank.
Posted: 11 Sep 2009 | Published: 11 Sep 2009

IBM

Customer Relationship Management - Integration for a Customer Centric View
sponsored by Sage (UK) Limited
WHITE PAPER: This white paper provides a valuable list of factors for executive management, IT decision makers and sales professionals to consider when planning a successful CRM integration project.
Posted: 14 Aug 2008 | Published: 14 Aug 2008

Sage (UK) Limited

Customer Strategies & Technologies Summit 2014
sponsored by Gartner
BROCHURE: View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
Posted: 04 Feb 2014 | Published: 31 Dec 2013

Gartner

Customers Achieve Extreme Performance at Lowest Cost with Oracle Exadata Database Machine
sponsored by Oracle Corporation
WHITE PAPER: This white paper contains a sampling of real business results that organizations in a variety of industries worldwide have achieved by implementing Oracle Exadata. Read now to learn more.
Posted: 26 Mar 2012 | Published: 31 Dec 2011

Oracle Corporation

Dancing with Elephants - Making Your Business Processes Agile
sponsored by Fujitsu America, Inc.
WEBCAST: Think Agile BPM is not for you because you don't have simple processes that follow the same path every time? Think again. This webcast illustrates how Agile BPM allows you to get results by striking the right balance between structure and flexibility in processes how Fujitsu's Agile BPM solution can help you to achieve that goal.
Posted: 03 Jan 2011 | Premiered: Jan 3, 2011

Fujitsu America, Inc.

Dashboard Software Buyers Guide
sponsored by LogiXML
WHITE PAPER: This paper will guide you through the process of understanding organizational requirements, which will dictate which software is the best fit to meet your needs and accomplish your goals. Based on these organizational requirements, we provide an evaluation checklist to evaluate various solutions.
Posted: 04 Nov 2011 | Published: 04 Nov 2011

LogiXML

Database Worst Practices: The Top 5 Mistakes Developers Make
sponsored by EnterpriseDB Corporation
WEBCAST: Download this webcast and learn how applications today are growing more and more complex with an increased risk of error and what you can do to prevent this.
Posted: 28 Aug 2009 | Premiered: Aug 28, 2009

EnterpriseDB Corporation
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