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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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Cold Calling is not Dead: Accelerate your Sales Performance
sponsored by Salesforce
WHITE PAPER: While new generations of sales reps may prefer digital communications, the buyers they target will likely respond faster to cold calling. Learn 5 tips to make cold calling a successful endeavor in your organization.
Posted: 27 Sep 2016 | Published: 27 Sep 2016

Salesforce

Computer Weekly 50th anniversary special
sponsored by ComputerWeekly.com
EZINE: It's been 50 years since Computer Weekly's launch on 22 September 1966. To mark this achievement, we have compiled a special edition of the magazine to reflect on how much the British technology industry has contributed over that time.
Posted: 21 Sep 2016 | Published: 22 Sep 2016

ComputerWeekly.com

Computer Weekly – 12 March 2013: Will software-defined networking justify the hype?
sponsored by SearchSecurity.com
EZINE: In this week's Computer Weekly, we take an in-depth look at one of the hottest emerging technologies – software-defined networking – and what it means for IT departments. We visit Iceland, home of the greenest datacentres, and see what they offer to CIOs. And we look at the growth of governance as a key task for CIOs. Read the issue now.
Posted: 11 Mar 2013 | Published: 12 Mar 2013

SearchSecurity.com

Computer Weekly – 15 November 2016: Counting the cost of financial cyber crime
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, the cyber security of banks is under scrutiny after an attack on Tesco Bank leads to millions lost in fraudulent transactions. Our latest buyer's guide, on server operating systems, looks at Windows Server 2016. And Coca-Cola explains how a move to the cloud is helping to motivate staff. Read the issue now.
Posted: 11 Nov 2016 | Published: 15 Nov 2016

ComputerWeekly.com

Computer Weekly – 19 November 2013: Software-defined networking explodes
sponsored by SearchSecurity.com
EZINE: In this week's Computer Weekly, we look at the fast-growing trend for software-defined networking, and how startups are shaking up the established suppliers. We examine the new guidelines for using bring your own device schemes in the public sector. And we find out how second-user software could save money on licensing. Read the issue now.
Posted: 18 Nov 2013 | Published: 18 Nov 2013

SearchSecurity.com

Cloud-based Integration Speeds Data Flow for Microfinance Industry Information Provider
sponsored by Pervasive Integration
CASE STUDY: MIX wanted to avoid the expenditure and time lag resulting from manually entering Salesforce data and XE.com feeds into their hosted MySQL databases. It also sought to improve data quality by automating data updates. MIX turned to Pervasive Software to provide cost-effective, quick, scalable integration of its Salesforce and XE.com data.
Posted: 04 Mar 2011 | Published: 04 Mar 2011

Pervasive Integration

Cloud-based strategy enables fast delivery, market expansion
sponsored by InterSystems
WHITE PAPER: Read on to learn how Ontario Systems cloud-based Complaint Tracker application enables the company's market expansion and how benefits of running the app in the cloud is readily apparent to customers.
Posted: 12 Jul 2016 | Published: 30 Sep 2014

InterSystems

Cloud-ready networks - WAN Governance for cloud computing
sponsored by IPANEMA TECHNOLOGIES
WHITE PAPER: Cloud computing simplifies enterprise application delivery with resource flexibility, investment-less OPEX models, and no need for specialized in-house support resources.
Posted: 09 Feb 2011 | Published: 09 Feb 2011

IPANEMA TECHNOLOGIES

Cognos Solutions for IBM
sponsored by IBM
PRODUCT LITERATURE: IBM Business Intelligence solutions draw on trusted and timely data to deliver consistent information in the terms businesses can own and understand.
Posted: 05 Oct 2009 | Published: 05 Oct 2009

IBM

Collab Net Success Story
sponsored by CollabNet
CASE STUDY: Discover how a large investment banking firm with locations in 35 countries rolled out a quick, repeatable and flexible agile development process that is consistent across the organization and in compliance with CMMI.
Posted: 27 Jul 2011 | Published: 27 Jul 2011

CollabNet

Collaboration in Agile development: Requirements analysis is a team effort
sponsored by Micro Focus
EGUIDE: Agile development roles are no longer set in stone. The most successful and efficient teams work together, each adding their own perspective. This featured article uncovers why testers should participate in requirement analysis and how organizations are getting their whole team more involved in Agile projects.
Posted: 02 May 2012 | Published: 02 May 2012

Micro Focus

Collaborative software delivery: improving software quality with better lifecycle management
sponsored by IBM
WHITE PAPER: Read this white paper and learn how an IBM Rational solution can help your company build better software faster, using an integrated application lifecycle management (ALM) solution designed to support collaboration across distributed agile development teams.
Posted: 28 Nov 2011 | Published: 28 Nov 2011

IBM

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application
sponsored by Alteryx, Inc.
CASE STUDY: Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting.
Posted: 11 Jan 2011 | Published: 11 Jan 2011

Alteryx, Inc.

Composite applications - Break the delivery logjam with HP Service Virtualization
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This whitepaper takes a look at service virtualization, and how it can speed application development by replicating unavailable components, and improve quality control with multiple scenario testing.
Posted: 07 Nov 2013 | Published: 03 Dec 2012

Hewlett Packard Enterprise

Comprehensive Testing for Siebel With Oracle Application Testing Suite
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how Oracle Application Testing Suite (ATS) can help organizations ensure the quality and performance of their Siebel applications.
Posted: 30 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Computer Weekly - 22 May 2012: Why Tesco is spending £150m online
sponsored by ComputerWeekly.com
EZINE: This week’s Computer Weekly, we talk exclusively to Tesco CIO Mike McNamara about why the UK's biggest retailer is spending £150m on its online business. And, with the London 2012 Olympics only weeks away; we look at how IT testing is progressing.
Posted: 21 May 2012 | Published: 22 May 2012

ComputerWeekly.com

Computer Weekly - 7 February 2012: IT investment priorities
sponsored by ComputerWeekly.com
EZINE: In this week’s Computer Weekly, we examine exclusive research into the investment priorities of UK IT decision-makers, which shows virtualisation, Windows 7 and security as the top areas for spending this year. We analyse the changing nature of database architecture; and the BBC’s Chief Technology Officer talks about IT plans for the broadcaster.
Posted: 06 Feb 2012 | Published: 07 Feb 2012

ComputerWeekly.com

Computer Weekly 15 November 2011: Read this week's issue of the UK's leading technology publication, with all the latest news, analysis and opinion for IT managers
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we hear from Visa Europe CIO Steve Chambers on the technology behind the credit card transactions that retailers rely on. We examine the challenges facing the government's G-Cloud project; and we ask how Microsoft will cope when customers no longer want to purchase software licences. Download the new issue now.
Posted: 14 Nov 2011 | Published: 11 Nov 2011

ComputerWeekly.com

Computer Weekly 24 January 2012: Has Microsoft succeeded with Trustworthy Computing?
sponsored by ComputerWeekly.com
EZINE: In this week’s Computer Weekly, we mark the 10th anniversary of Microsoft’s Bill Gates announcing the Trustworthy Computing initiative, and ask if it has made IT more secure. We look at what Oracle’s latest developments mean for its software users running rivals’ servers, and conclude our Buyer’s Guide to IT consumerisation. Download the issue now.
Posted: 23 Jan 2012 | Published: 24 Jan 2012

ComputerWeekly.com

Computer Weekly – 10 December 2013: The most influential people in UK IT
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we reveal our annual list of the 50 most influential people in UK IT, and also select 10 rising stars to look out for in 2014. We look back at the big changes in the datacentre environment this year. And we examine the growing popularity of agile development. Read the issue now.
Posted: 09 Dec 2013 | Published: 10 Dec 2013

ComputerWeekly.com

Computer Weekly – 12 January 2016: How open source is beating proprietary software
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, our latest buyer's guide assesses the impact of open source software and how it is underpinning the digital revolution. We examine the prospects for cloud in financial services as regulators give their approval. And we ask if Uber is really part of a new business model for the sharing economy. Read the issue now.
Posted: 08 Jan 2016 | Published: 12 Jan 2016

ComputerWeekly.com

Computer Weekly – 12 May 2015: Augmented reality comes to corporate IT
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we hear from early adopter Zurich Insurance about how augmented reality apps can become part of the corporate IT landscape. We look at Microsoft's Nano Server – the cut-down version of Windows Server designed for the cloud. And we assess the implications of the Nokia acquisition of Alcatel-Lucent. Read the issue now.
Posted: 08 May 2015 | Published: 08 May 2015

ComputerWeekly.com

Computer Weekly – 19 February 2013: Software Developers in demand
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we look at why companies are struggling to attract the right talent for in-house IT. We investigate why CIOs are not happy with Oracle's Fusion strategy. And betting company William Hill tells us how mobile technology has changed the high street bookmaker. Read the issue now.
Posted: 18 Feb 2013 | Published: 19 Feb 2013

ComputerWeekly.com

Computer Weekly – 21 April 2015: The future of Moore's Law at 50
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, Moore's Law – the seminal forecast by Intel founder Gordon Moore that oversees technology development – is 50 years old. We look at its modern relevance and future implications. IT chiefs discuss whether Windows is still core to their strategy. And we look back at five years of government IT. Read the issue now.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

ComputerWeekly.com

Computer Weekly – 23 April 2013: Time runs out for Windows XP – what should you do?
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, with less than a year until Microsoft ends support for Windows XP, we examine the options for the many firms still using the operating system. The PC market has seen a record slump in sales - what does it mean for the IT industry? Plus, we evaluate progress in moving software to the cloud. Read the issue now.
Posted: 22 Apr 2013 | Published: 23 Apr 2013

ComputerWeekly.com
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