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Campaign Management Software

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ALSO CALLED: Campaign Software
DEFINITION: A type of marketing automation software that optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Campaign Management Software Reports
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Behavior Driven Development for Continuous Testing
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Explore the concept of behavior driven development, an Agile software development technique that promotes collaboration between QA, development, and business stakeholders. Find out how this user behavior-oriented approach will help you satisfy the need for both speed and quality.
Posted: 12 Sep 2016 | Published: 31 Dec 2015

Hewlett Packard Enterprise

Benefits Management: How to increase the business value of your IT projects
sponsored by
BOOK: This book extract explains how organisation can uses benefits management techniques to increase the value of IT projects to the business.
Posted: 15 Feb 2013 | Published: 15 Feb 2013

Best Practices for Mobile Application Lifecycle Management
sponsored by IBM MaaS360
WHITE PAPER: In this white paper, you will discover several mobile application lifecycle management (MALM) best practices for organizations with BYOD policies. Read on to discover the benefits of MALM, including single sign-on for all enterprise apps, real-time security reporting, and more.
Posted: 04 Mar 2016 | Published: 31 Dec 2014

IBM MaaS360

Bring the Quoting Process Into the 21st Century
sponsored by Quosal
EBOOK: With references from 80's classic Back to the Future II, this e-book explores how implementing advanced proposal and quoting software can quickly bring your quoting process into the 21st century. Tap into 7 ways to get your quoting strategies out of the 90s to close more deals.
Posted: 27 Sep 2016 | Published: 29 Jul 2016


Bringing Agility & Visibility Together for Cloud Success
sponsored by Splunk
RESOURCE: Learn how AWS and Splunk are working together to optimize end-to-end visibility in AWS cloud environments to make the most of your cloud platform. You'll discover how you can make machine data accessible, usable, and valuable for everyone.
Posted: 12 Sep 2016 | Published: 12 Sep 2016


Build a Mobile App in Less Than 15 Minutes
sponsored by Red Hat
VIDEO: This video examines a platform that supports an agile approach to developing, integrating, and deploying enterprise mobile apps – whether native, hybrid, or on the web. Discover an easier, faster way to build mobile apps end-to-end with a variety of cloud deployment options.
Posted: 19 Sep 2016 | Premiered: 08 Jan 2016

Red Hat

Becoming More Energy Efficient
sponsored by IBM Software Group
WHITE PAPER: Watch this short video to learn what defines a true green data center. This initial Business First investigation report will help answer these questions -- what is a green data center and why do I need one?
Posted: 15 Feb 2008 | Published: 14 Feb 2008

IBM Software Group

Before and After: How to maximize your work efficiency with Forms and Print Services for Salesforce
sponsored by Canon Information & Imaging Solutions
CASE STUDY: Check out this case study to learn how one office equipment provider implemented Forms and Print Services for Salesforce in order to simplify and amplify their document generation process. Read now to see the transformative before and after pictures of sales reports, opportunity reports, account profiles and more.
Posted: 13 Aug 2013 | Published: 31 Aug 2012

Canon Information & Imaging Solutions

Bell Rings in Improved Customer Address Information
sponsored by DataFlux Corporation
CASE STUDY: Canada's largest communications company used Modern Analytics and DataFlux technology to de-duplicate records and gain an accurate view of domestic dwellings.
Posted: 28 Feb 2011 | Published: 28 Feb 2011

DataFlux Corporation

Benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: The combination of an Intel Xeon processor and a Windows® operating system is an industry standard, proven platform for running business-critical applications, and many companies are making the switch. Read this paper to learn about the benefits of Intel® Xeon® Processors and Windows Server® 2008 R2 for Business-Critical Applications.
Posted: 15 Mar 2010 | Published: 01 Dec 2009

Dell, Inc. and Intel®

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Best Practices for Archiving Oracle E-Business Suite Applications
sponsored by Informatica
WEBCAST: The volume of data in Oracle E-Business Suite applications is growing at a staggering rate. Keeping enterprise data in the production database isn’t sustainable yet deleting it isn’t an option as the data needs to remain accessible. View this webinar as it examines the best practices in archiving to help better manage data efficiently.
Posted: 02 Jun 2010 | Premiered: Jun 2, 2010


Best Practices for Creating Quota-Busting Sales Reps
sponsored by Oracle Corporation
EGUIDE: Research shows that sales reps are not delivering revenue performance that their managers are counting on. In this expert e-guide, uncover the latest strategies and technologies to help your sales reps transition from always coming up short to crushing their sales quota.
Posted: 03 Feb 2016 | Published: 29 Jan 2016

Oracle Corporation

Best Practices for Managing Your BlackBerry Environment
sponsored by BlackBerry
WHITE PAPER: This reference document will provide you with detailed information on how to effectively manage your BlackBerry Enterprise Server architecture.
Posted: 18 Mar 2009 | Published: 18 Mar 2009


Best Practices for Open Source and the Cloud
sponsored by Red Hat
WHITE PAPER: This whitepaper takes a careful look at two of today's most popular topics: open source application software and moving to the cloud.
Posted: 18 Sep 2013 | Published: 18 Sep 2013

Red Hat

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

Best Practices for Windows Vista Planning, Migration, and Ongoing Management
sponsored by Symantec Corporation
WHITE PAPER: It is vital to ensure PC system and data security during migration to Windows Vista. This white paper highlights considerations that must be addressed over the entire migration process.
Posted: 02 Jul 2007 | Published: 01 Jun 2007

Symantec Corporation

Best Practices in Contract Management: How to Shrink Your Sales Cycle through Smart Contract Management
sponsored by SpringCM
WHITE PAPER: This white paper discusses the seven best practices in contract management. It's time for you to think about how to manage your contracts more effectively, close more deals, and get more cash. Learn how in this paper.
Posted: 16 Apr 2008 | Published: 11 Oct 2010


Better Software Management and More Secure Computers
sponsored by Dell, Inc. and Intel®
CASE STUDY: This whitepaper details the systems management solution that Princeton University selected to solve their three major IT problems.
Posted: 18 Jun 2014 | Published: 05 Dec 2013

Dell, Inc. and Intel®

Blackberry Developer Forum
sponsored by BlackBerry
INFORMATION CENTER: Access this BlackBerry support community forum to get the latest information regarding BlackBerry development. Topics include BlackBerry App World development, Java development, Web development, MDS runtime development, BlackBerry themes & animated graphics and much more.
Posted: 02 Jun 2010 | Published: 25 May 2010


Blackberry Enterprise Server v4.1 Service Pack 6
sponsored by BlackBerry
WEBCAST: The BlackBerry Enterprise Solution provides push-based access to email; calendar, contacts, tasks and notes; instant messaging; web-based applications and services and enterprise applications.
Posted: 25 Aug 2008 | Premiered: Aug 25, 2008


BlackBerry Wireless Enterprise Activation
sponsored by BlackBerry
WHITE PAPER: This document describes how administrators can enable wireless enterprise activation for users on the BlackBerry Enterprise Server™, and how users can initiate wireless enterprise activation from their handhelds.
Posted: 11 Aug 2006 | Published: 01 Jan 2004


Breaking the Disk Barrier with In-Memory DBMS Technology: Sybase Adds a Big Performance Boost for ASE 15.5
sponsored by Sybase, an SAP company
ANALYST REPORT: This paper discusses the growing need for high-performance database management, without disrupting applications and the operations of the datacenter. It discusses issues of performance versus durability and how an in-memory database strategy can be used to provide better high-speed, high-volume data management without sacrificing data integrity.
Posted: 15 Jun 2010 | Published: 15 Jun 2010

Sybase, an SAP company

Breaking the Disk Barrier: In-Memory Databases
sponsored by Sybase, an SAP company
WEBCAST: In-memory database technology is emerging as a key means of boosting performance in mainstream IT applications. Carl Olofson from IDC discusses how an in-memory database strategy can provide better high speed, high volume data management for your applications. ASE's new In-memory Databases Option is also described. Watch this webcast to learn more.
Posted: 15 Jun 2010 | Premiered: Jun 15, 2010

Sybase, an SAP company

Bringing the Power of Web 2.0 to the Enterprise
sponsored by OpenText Corporation
WHITE PAPER: The key to Enterprise 2.0 is to bring the worlds of ECM and Web 2.0 together, so that companies can gain the best of both.
Posted: 14 May 2008 | Published: 09 May 2008

OpenText Corporation
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