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CRM Software

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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
Definition continues below.
CRM Software Reports
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Increase the Value of Customer Relationships Using the 2007 Office System and Microsoft CRM
sponsored by Microsoft
WEBCAST: Watch this webcast to learn how you can start enhancing your organization's interactions with customers by providing your employees with easy access to customer information through a widely adopted customer relationship management (CRM) tool, such as the Microsoft Dynamics CRM solution.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Improve Customer Relationships Using the 2007 Office System
sponsored by Microsoft
WEBCAST: This webcast demonstrates how Microsoft software can help you develop more profitable customer relationships by simplifying how your employees work with colleagues, partners, and customers.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2
sponsored by Microsoft
WEBCAST: Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Taking Relationship Management to a New Level with Microsoft Dynamics CRM
sponsored by Microsoft
WEBCAST: Join Microsoft Dynamics CRM technology evangelist Phillip Haase in this webcast to learn about the Microsoft strategy and investments in enterprise CRM solutions and to understand how these solutions address the requirements for users, management, and IT.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Professional Basketball Team Expands Customer Base with Microsoft Dynamics CRM
sponsored by Microsoft
WEBCAST: This webcasts examines the trends, best practices, and competitive advantages of the customer-centric enterprise. Following the discussion with Martha Rogers, we find out how the Portland Trail Blazers have taken advantage of Microsoft Dynamics CRM to improve sales and grow their customer base.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Grow Your Business with the Visibility to Capture More Sales Opportunities
sponsored by Microsoft
WEBCAST: In part one of this webcast series, we show you how the productivity of your sales teams can be dramatically increased by utilizing the enhancements in the newly released Microsoft Dynamics CRM 4.0.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Grow Your Business with Microsoft Dynamics CRM
sponsored by Microsoft
WEBCAST: View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Using Microsoft Dynamics CRM and the Federated Model for Consolidated Pipeline Forecasting and Reporting
sponsored by Microsoft
WEBCAST: View this webcast to learn how the federated model can help business units operate customized CRM systems while synchronizing to a central application. We explore how the server stores enterprise-pertinent information from all CRM systems, thus supporting executives responsible for achieving overall sales goals.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Driving Business Process Productivity by Tuning Your Customer-Centric Business Processes for Profit
sponsored by Microsoft
WEBCAST: This webcast demonstrates how Microsoft Dynamics CRM can be used to capture and manage structured and unstructured sales and marketing customer data within a single, integrated system can help increase your organization's return on investment.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Do Extraordinary Things Everyday with Microsoft Dynamics CRM!
sponsored by Microsoft
WEBCAST: In this webcast, we show you how the productivity of your sales, customer service, and marketing teams can be dramatically increased by taking advantage of the enhancements in the newly released Microsoft Dynamics CRM 4.0.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Transforming Customer Service into a Strategic Asset
sponsored by Microsoft
WEBCAST: View this webcast to discover how Microsoft Dynamics CRM can help you transform customer service into a strategic business asset.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Developing a High Performance Sales Team with Microsoft Dynamics CRM 4.0
sponsored by Microsoft
WEBCAST: View this webcast to find out how you can strengthen and streamline the way you find, keep, and grow customer relationships and to see how Microsoft Dynamics CRM is the right choice for your business.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Increase Sales Productivity by Creating a Connected and Collaborative Sales Force
sponsored by Microsoft
WEBCAST: Find out how you can get the sales solution of the future today. In this webcast, you learn how creating a connected, collaborative sales team can help you win new business, as well as keep the business you already have.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Microsoft Dynamics Webcast: Beyond the Boundaries of Traditional CRM
sponsored by Microsoft
WEBCAST: Watch this webcast to learn the concrete ways Microsoft Dynamics CRM can help you attain a 360-degree view of your customers.
Posted: 09 Sep 2009 | Premiered: 09 Sep 2009


Junk Removal Service Finds Gold with Microsoft Dynamics CRM Online
sponsored by Microsoft
CASE STUDY: The founder of a full-service debris removal company discusses the advantages of Microsoft Dynamics CRM Online to his company. The cost-effectiveness of the solution, ease of implementation and robust security features are key factors in their choice of Microsoft Dynamics CRM.
Posted: 09 Sep 2009 | Published: 09 Sep 2009


Staffing Service Coordinates Sales Activities, Utilizes Business Intelligence with CRM Solution
sponsored by Microsoft
CASE STUDY: Volt Information Sciences, Inc. provides staffing services, telecommunications, and information solutions to Fortune 100 customers. Executives completed an in-depth request for proposal process to narrow CRM solution options to four enterprise alternatives. They selected Microsoft Dynamics™ CRM because it best met the firm's usability, user..
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Wealth Management Firms Choose CRM to Improve Productivity and Client Service
sponsored by Microsoft
WHITE PAPER: To more clearly understand how wealth management firms are using Microsoft Dynamics CRM, Microsoft turned to IT advisory firm Mainstay Partners for an independent assessment. Mainstay Partners interviewed a number of firms to identify the measurable benefits they have achieved through deploying Microsoft Dynamics CRM.
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Solutions Provider Improves Productivity with Flexible Implementation Methodology
sponsored by Microsoft
CASE STUDY: Stanley Stuart Yoffee & Hendrix, Inc. (SSYH), a Microsoft® Gold Certified Partner based in Florida, implements software solutions utilizing the Microsoft family of products. With large-scale projects across varied industries, the company turned to the Microsoft Dynamics™ Sure Step Methodology to help communicate with customers...
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Multitenant CRM Enables Rapid Deployment, Flexible Foundation for Field Sales Team
sponsored by Microsoft
CASE STUDY: Facing rapid growth, U.S. Dynamics Field Sales needed a sales force automation tool that would map to the team's unique solution-selling process and drive adoption among sales staff. Working with Microsoft® IT, U.S. Dynamics Field Sales deployed Microsoft Dynamics® CRM and integrated it with its legacy CRM system, providing the team with...
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Using Encrypting File System to Protect Microsoft Dynamics CRM Data on a V3c Client Running Windows XP Professional
sponsored by Microsoft
WHITE PAPER: This white paper explains how to use Encrypting File System (EFS), a feature that is provided by default in the Windows® operating system, to protect data in Microsoft Dynamics CRM clients for Outlook Compatibility Update running on Windows XP Professional Service Pack 2 (SP2).
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Leading Auto Repair Services Provider Boosts Efficiency with Easy-to-Use CRM Solution
sponsored by Microsoft
CASE STUDY: After evaluating several customer relationship management solutions, including Salesforce.com, the company replaced NetSuite CRM with Microsoft Dynamics® CRM. Using Microsoft Dynamics CRM, the company cut call times in its customer support call center by 30%, reduced agent training time by 25 percent, and strengthened its growth capacity.
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Employment Screening Company Optimizes Productivity, Improves Customer Satisfaction
sponsored by Microsoft
CASE STUDY: When employers need to be sure about the backgrounds of people they hire, they call Credential Check Corporation. To do this work, the company utilized Microsoft® Office Outlook® and proprietary access programs, which made it difficult for departments and external suppliers to collaborate with each other. Microsoft Dynamics™ CRM...
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Global Real Estate Management Firm Chooses CRM Solution to Reduce TCO, Enhance Service
sponsored by Microsoft
CASE STUDY: When the latest version of Microsoft Dynamics CRM became available, executives decided to upgrade to it. Now, Jones Lang LaSalle has a robust solution that easily and economically integrates into the company’s current systems and delivers functional and technical capabilities that support effective global operations.
Posted: 25 Aug 2009 | Published: 25 Aug 2009


With New CRM Solution, Distributor Improves Productivity and Customer Satisfaction
sponsored by Microsoft
CASE STUDY: Noble Trade is a wholesale distributor of plumbing, heating, and industrial materials. The company lacked a comprehensive CRM tool that would allow employees to keep a close eye on business relationships. To address these challenges, managers selected Microsoft Dynamics™ CRM Online as the company's CRM solution.
Posted: 25 Aug 2009 | Published: 25 Aug 2009


Executive Search Firm Implements New CRM System, Improves Productivity by 25 Percent
sponsored by Microsoft
CASE STUDY: Devine Capital had relied on Microsoft® Office Outlook® and the Encore contact management tool to meet this need. However, the Encore interface was rigid and did not integrate effectively with Outlook. After implementing Microsoft Dynamics™ CRM 4.0, time spent on daily administrative tasks was reduced by 25 percent.
Posted: 25 Aug 2009 | Published: 25 Aug 2009

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CRM SOFTWARE DEFINITION (continued): …  on Salesforce.com. This API allows developers to use common SaaS components, like Web widgets or a multi-tenant database, without the need to develop much of the infrastructure traditionally associated behind SaaS programs.Apex applications are usually hosted and run directly from Salesforce.com's servers. No installation on a user's local PC is necessary because of this hosting. A user simply purchases a given Apex program through AppExchange, Saleforce.com's Web portal for add-ons to CRM. The user is then able to access the program through the standard interface. Once created, an application … 
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