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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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Developing the right social CRM strategies for improved customer service
sponsored by SearchCRM
EGUIDE: Today's exclusive resource examines that steps businesses should take to ensure the seamless integration of social CRM into existing tools and processes. Discover the value you can glean from analyzing and nurturing customer feedback from social media channels.
Posted: 19 Feb 2013 | Published: 19 Feb 2013

SearchCRM

Business Information University Classroom: Taking Advantage of Advanced Analytics
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: In this comprehensive Advanced Analytics Classroom, celebrated BI consultant Thomas Rathburn shares the secrets of implementing a successful predictive analytics and data mining program. Learn some best practices, get insight into key trends and developments, discover potential challenges, and more.
Posted: 14 Feb 2013 | Premiered: 12 Feb 2013

SearchBusinessAnalytics

CRM Initiatives for Improved Customer Experience
sponsored by SearchCRM
EGUIDE: Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.
Posted: 28 Jan 2013 | Published: 28 Jan 2013

SearchCRM

CW Special Report on Microsoft
sponsored by ComputerWeekly.com
IT BRIEFING: This 12 page special report updated for 2012 gives you the facts on Microsoft, its strategy, products and services and financial performance.
Posted: 25 Jan 2013 | Published: 25 Jan 2013

ComputerWeekly.com

Four steps to maximizing customer insight
sponsored by IBM
WHITE PAPER: With a good enterprise feedback management (EFM) strategy, you can build strong, lasting relationships with your customers by providing them with the products and services they want- gaining customer loyalty and increased revenue in return. Access this helpful white paper to learn the 4 steps to maximizing your customer insight.
Posted: 06 Dec 2012 | Published: 31 May 2010

IBM

Technology value matrix : ERP
sponsored by ComputerWeekly.com
ANALYST REPORT: Analyst group Nucleus Research looks at the latest trends in enterprise resource planning (ERP) and discusses the best performing suppliers.
Posted: 30 Nov 2012 | Published: 30 Nov 2012

ComputerWeekly.com

Making the case for CRM analytics
sponsored by IBM
EGUIDE: Every business strives to provide exceptional customer service that exceeds expectations, but few are capable of achieving it. What those companies have – and utilize – that most others don't is customer relationship management (CRM) analytics. Read on to learn the benefits of CRM analytics, how to build a business case for it, and more.
Posted: 31 Oct 2012 | Published: 31 Oct 2012

IBM

Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
sponsored by SearchCRM
EGUIDE: Mapping out a customer experience management (CEM) transformation isn't a quick or inexpensive undertaking, but it can offer significant rewards if you are able to sift through all the options within the marketplace.  Check out this E-Guide to get tips on planning and allocating resources for CEM and comparing the latest options.
Posted: 05 Oct 2012 | Published: 05 Oct 2012

SearchCRM

Gartner: Context-aware computing
sponsored by ComputerWeekly.com
ANALYST BRIEF: Gartner analysts, William Clark, David W Cearley and Avivah Litan, explain how business can exploit context-aware computing and social media.
Posted: 01 Jun 2012 | Published: 01 Jun 2012

ComputerWeekly.com

Discover, deliver and set the right customer experience expectations
sponsored by Genesys
EGUIDE: This expert resource examines the ways businesses can make sure that their organizations are empowering agents with the right technology to resolve problems by providing the right information to the agent at the right time and proactively discovering and delivering on customer expectation.
Posted: 21 Feb 2013 | Published: 21 Feb 2013

Genesys

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

A Success Model for CRM Integration, And How to Avoid the Most Common Mistake
sponsored by Scribe Software Corporation
WHITE PAPER: As more companies begin to implement customer relationship management (CRM) applications, many struggle with common integration challenges. This paper offers a three step success model for CRM integration projects. Read on to learn the characteristics, implementation requirements, benefits, data replication and process integration.
Posted: 22 Aug 2012 | Published: 01 May 2011

Scribe Software Corporation

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
Posted: 20 Aug 2012 | Published: 20 Aug 2012

Scribe Software Corporation

Integrative CRM Enhances Midsize Business Agility and Performance
sponsored by IBM
WHITE PAPER: This paper is designed to help IT and business leaders at midsize companies find innovative ways to extend their customer relationship management (CRM) capabilities to capitalize on emerging trends such as cloud, mobile, social media and predictive analytics. Gain essential insight to get closer to your customers and ensure your company's survival.
Posted: 16 Aug 2012 | Published: 01 Jul 2012

IBM

A smarter approach to CRM: An IBM perspective
sponsored by IBM
WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
Posted: 05 Jul 2012 | Published: 15 Feb 2012

IBM

E-Guide: Implementing a CRM Strategy to improve the customer experience
sponsored by SAP America, Inc.
EGUIDE: This expert e-guide highlights the need for a unified customer information hub to improve the quality, consistency and availability of customer data by detailing how one cement manufacturer implemented a successful customer experience initiative. Gain insight into the findings of a recent survey of top CRM challenges faced by today's businesses.
Posted: 12 Jun 2012 | Published: 12 Jun 2012

SAP America, Inc.

Buy. Smarter. Redefining commerce in the age of the customer
sponsored by IBM
WHITE PAPER: Access this white paper to discover a smart approach to commerce. In this era of the empowered consumer, customer relationship management is a vital to your enterprises success. Discover a smarter commerce strategy that enables you to reduce, or avoid, the potential for unsatisfied customers.
Posted: 18 May 2012 | Published: 01 May 2012

IBM

FCR Done Right!
sponsored by Enkata Technologies
WHITE PAPER: Access this white paper to learn how to build an operational FCR program without sacrificing your budget.
Posted: 26 Apr 2012 | Published: 26 Apr 2012

Enkata Technologies

STOP LOOKING! THE FCR SILVER BULLET IS ALREADY HERE
sponsored by Enkata Technologies
WHITE PAPER: This paper discusses first contact resolution and the offerings for measuring success with FCR.
Posted: 26 Apr 2012 | Published: 26 Apr 2012

Enkata Technologies

The top 10 secrets to using data mining to succeed at CRM: Discover proven strategies and best practices
sponsored by IBM
WHITE PAPER: This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan.
Posted: 16 Apr 2012 | Published: 16 Apr 2012

IBM

Work Smarter. Sell Better. Win More.
sponsored by SAP America, Inc.
WHITE PAPER: Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment.
Posted: 12 Apr 2012 | Published: 12 Apr 2012

SAP America, Inc.

Connect with Sage 200 Suite - How Sage 200 helps keeps your finances in check
sponsored by Sage Software
WHITE PAPER: Read this white paper to learn about a software suite that easily shares business intelligence (BI) and customer relation ship management (CRM) data throughout your business, is designed to grow with you, and is customized to suit your specific needs.
Posted: 30 Mar 2012 | Published: 30 Mar 2012

Sage Software

The future of mobile CRM
sponsored by SugarCRM Inc.
EGUIDE: In this expert e-guide, find out how social and mobile customer relationship management (CRM) are changing the CRM landscape.
Posted: 20 Mar 2012 | Published: 20 Mar 2012

SugarCRM Inc.

One Stop Data: Gaining Access to Enterprise, Customer, Business Intelligence
sponsored by Advent Global Solutions Inc.
EGUIDE: This expert e-guide discusses next-generation BI software, in particular customer relationship management (CRM) analytics and how these factors complement the SMB market.
Posted: 15 Mar 2012 | Published: 15 Mar 2012

Advent Global Solutions Inc.

Is Your CRM Solution Keeping Up with the Times?
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor.
Posted: 02 Mar 2012 | Published: 01 Dec 2011

Oracle Corporation
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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