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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM AnalyticsReports
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Demo: IBM SPSS Customer Analytics Overview
sponsored by IBM
VIDEOCAST: Predictive analytics gives you the insights you need to create more effective, persuasive and profitable marketing and sales efforts to improve customer loyalty. Watch this short videocast to learn how IBM SPSS helps harness the power of information so you can make the most out of every customer relationship.
Posted: 17 Jan 2012 | Premiered: Jan 17, 2012

IBM

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

Infor CRM

How to retain customer loyalty in the competitive retail market
sponsored by Infor CRM
WHITE PAPER: Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.
Posted: 16 Jan 2012 | Published: 16 Jan 2012

Infor CRM

Tip Guide: Tips for making the business case for CRM analytics – and what can be gained
sponsored by SAP America, Inc.
EGUIDE: In this e-guide, readers will learn more about customer relationship management (CRM) analytics and what can be gained from having this in place.
Posted: 13 Dec 2011 | Published: 13 Dec 2011

SAP America, Inc.

Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative
sponsored by IBM
ANALYST BRIEF: In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
Posted: 17 Nov 2011 | Published: 31 Mar 2011

IBM

Increase Visitor Engagement While Reducing Form Abandonment
sponsored by Demandbase
CASE STUDY: Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.
Posted: 11 Nov 2011 | Published: 11 Nov 2011

Demandbase

A 360° Approach for Analyzing the Voice of the Customer Across Multiple Communications Channels
sponsored by Verint Systems
WHITE PAPER: The way you strategize your customer service and interactions is changing thanks to abundance of ways for your customers to reach your business. Read this white paper to learn how to adapt to these changes.
Posted: 03 Nov 2011 | Published: 03 Nov 2011

Verint Systems

The Social CRM Playbook
sponsored by SugarCRM Inc.
WHITE PAPER: This white paper will provide an outline of the broad steps you should take in building a social CRM strategy and a overview of how you can pair that strategy with technology to enable your business to practice real social CRM.
Posted: 01 Sep 2011 | Published: 31 Aug 2011

SugarCRM Inc.

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
sponsored by Qvidian
WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
Posted: 04 Aug 2011 | Published: 04 Aug 2011

Qvidian

CRM Total Cost of Ownership: Fees, Subscriptions and Hidden Costs
sponsored by SugarCRM Inc.
WHITE PAPER: The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees.
Posted: 15 Jul 2011 | Published: 15 Jul 2011

SugarCRM Inc.

The Great Software Mind Meld: How “The Cloud” Is Helping Vendors Peer Inside the Heads of Prospective Buyers
sponsored by Runaware
WHITE PAPER: The difference between intriguing software and best-selling software is customer insight from feedback. Read this white paper to learn about a cloud-based analytics solution that for the first time allows software vendors to cull actionable intelligence from reliable, untainted customer feedback.
Posted: 14 Jul 2011 | Published: 30 Jun 2011

Runaware

Taking action on analytics: Using data for customer loyalty and retention
sponsored by SAP America, Inc.
EBOOK: During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program.  In this e-book, learn about trends in customer relationship management.
Posted: 05 Jul 2011 | Published: 05 Jul 2011

SAP America, Inc.

Presentation Transcript: Best practices for evaluating and selecting content analytics tools
sponsored by IBM
PRESENTATION TRANSCRIPT: In this presentation transcript with Seth Grimes, Principal Consultant at Alta Plana Corp. and originator of the Text Analytics Summit, listeners will learn about best practices for evaluating content analytics tools and choosing the technology that best meets their business requirements.
Posted: 22 Jun 2011 | Published: 22 Jun 2011

IBM

Speech Analytics: The Simple Definition
sponsored by Calabrio, Inc.
WHITE PAPER: What is "Speech Analytics," exactly, and why is it important? Find out how the latest wave of Speech Analytics offerings are used in call center communication today and what the benefits are.
Posted: 20 Jun 2011 | Published: 20 Jun 2011

Calabrio, Inc.

Improving the Customer Experience
sponsored by Consona Corporation
EGUIDE: This SearchCRM.com expert E-Guide explores effective strategies for helping improve the customer experience through knowledge management tools and various social CRM channels. Read this E-Guide to learn how to integrate and strategize these tools for an improved customer experience.
Posted: 14 Jun 2011 | Published: 14 Jun 2011

Consona Corporation

The top 10 secrets to using data mining to succeed at CRM
sponsored by IBM
WHITE PAPER: Discover proven strategies in data mining for cost-effective customer acquisition and retention.
Posted: 17 May 2011 | Published: 17 May 2011

IBM

Magic Quadrant for Marketing Resource Management
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: This Magic Quadrant compares 18 vendors and the strengths and cautions they each bring to the table with marketing resource management. This provides means each company based on constant criteria, allowing you to choose a vendor that meets your needs.
Posted: 06 May 2011 | Published: 11 Feb 2011

Unica Corporation - An IBM Company

Interactive Marketing eBook: It’s all about the Journey
sponsored by Unica Corporation - An IBM Company
EBOOK: No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Marketing in the 4th Dimension: 4 Keys to Personalizing the Web Experience
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: In this brief paper you’ll discover the 4 key dimensions to personalized Web marketing and learn real-life successes of enterprises that have made the personalized Web a core part of their growth strategies. Deliver greater value for your customers and your company through a centralized interactive marketing platform.
Posted: 06 May 2011 | Published: 06 May 2011

Unica Corporation - An IBM Company

Unlock Hidden Profits Using Effective Pricing Strategies
sponsored by SAP America, Inc.
WHITE PAPER: Learn how to use smart, sound pricing strategies to increase revenues while protecting margins. Enterprise-wide visibility into the many drivers that come into play can help with identifying opportunities, negotiating deals properly, and adjusting with agility to changing conditions.
Posted: 24 Mar 2011 | Published: 24 Mar 2011

SAP America, Inc.

What's your Customer Experience Advantage?
sponsored by SAP America, Inc.
WHITE PAPER: SAP Insider Article covering new SAP CRM innovations which help companies empower their employees, substantially improve the customer experience, and thereby achieve a competitive advantage.
Posted: 23 Mar 2011 | Published: 23 Mar 2011

SAP America, Inc.

The Importance of Real-Time Executive Dashboards
sponsored by ASG Software Solutions
PRESENTATION TRANSCRIPT: According to a recent study by an independent research firm, "90 percent of IT executives surveyed think that a real-time, customized dashboard will improve service levels and problem remediation."
Posted: 23 Mar 2011 | Published: 23 Mar 2011

ASG Software Solutions

Analytics: The New Path to Value
sponsored by IBM
WHITE PAPER: In this executive report from MIT Sloan Management Review and IBM Institute for Business Value learn how the smartest organizations are embedding analytics to transform insights into action and out-perform the competition, recommended actions organizations can take to bolster their analytics capabilities to achieve long-term advantage.
Posted: 20 Feb 2011 | Published: 20 Feb 2011

IBM

Predictive Analytics for Market Basket Analysis
sponsored by IBM
WHITE PAPER: In this paper, learn how retailers are using predictive analytics to uncover patterns in the products purchased together to differentiate assortment, merchandise stores and develop combined product offers to drive sales and profits.
Posted: 20 Feb 2011 | Published: 20 Feb 2011

IBM

Five Predictive Imperatives for Maximizing Customer Value
sponsored by IBM
WHITE PAPER: This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
Posted: 20 Feb 2011 | Published: 20 Feb 2011

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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