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CRM Analytics

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ALSO CALLED: Customer Analytics, CRM Real-time Analytics, Analytical CRM, Real-time CRM Analytics
DEFINITION: CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity  … 
Definition continues below.
CRM Analytics Reports
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5 Ways to Make Better Merchandising Decisions
sponsored by IBM
WHITE PAPER: For retailers, it's difficult to accurately predict what customers will want to buy based on intuition and guesswork. This brief resource reveals 5 ways you can improve merchandising decision-making with analytics. Discover how to more easily sense change, detect patterns, and create enhanced shopping experiences with data-driven insights.
Posted: 19 Oct 2015 | Published: 19 Oct 2015

IBM

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

How to Create an Effective Social CRM Strategy
sponsored by Microsoft
WHITE PAPER: This insightful white paper reveals proven guidelines for conducting customer experience management using social best practices. Learn from a series of social thought leaders about the practice of social listening and building a social CRM strategy.
Posted: 13 Oct 2015 | Published: 13 Oct 2015

Microsoft

CRM Analytics 101 - Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: Research analysts state "the technologies are changing rapidly" and that the CRM market is "hard to navigate." In this e-guide, discover best practices, use cases and benefits for choosing the right CRM platform as explained by experts.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Optimizing the Multi-Channel Customer Experience
sponsored by Microsoft
EGUIDE: In this e-guide, experts invite you to reexamine how you measure the customer experience in your omnichannel initiatives. Learn how to set clear goals and quantify success through customer repeat purchases, retention, and satisfaction.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by Hewlett Packard Enterprise
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 22 Sep 2015 | Published: 30 Jan 2015

Hewlett Packard Enterprise

5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by Salesforce.com
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

Salesforce.com

Infographic: Why You Need Anytime, Anywhere Service
sponsored by Oracle Corporation
RESOURCE: Access this infographic to discover how an omnichannel approach can allow your customers to receive the best service possible on any device, anytime. Learn the drawbacks to a siloed approach and foster loyalty through a speedy friendly response to your customers.
Posted: 09 Sep 2015 | Published: 09 Sep 2015

Oracle Corporation

How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: With customer service analytics, your company's business and IT teams can uncover key insights on how and when customers use your website or mobile app. Discover ways to help your business better understand and optimize the buyer's journey across multiple channels.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

Brand Enthusiasm: More Than Loyalty
sponsored by IBM
WHITE PAPER: This study reflects the new reality: consumer propensity is alive and well. Read on and learn how to use this information to revitalize your strategy for communicating, engaging and sharing with customers.
Posted: 05 Aug 2015 | Published: 28 Nov 2014

IBM

Social Intelligence Guide for Sales and Marketing
sponsored by Microsoft
EBOOK: In this dynamic e-book, learn how you can use social listening and intelligence to adjust your marketing and sales initiatives in order to drive more opportunities.
Posted: 04 Aug 2015 | Published: 07 Mar 2015

Microsoft

The ABCs of Sales in the Modern Era
sponsored by Microsoft
WHITE PAPER: In this e-book, you'll explore the issues facing sales today, along with the changes and developments your sales teams need to understand to succeed in the modern market.
Posted: 03 Aug 2015 | Published: 03 Aug 2015

Microsoft

Retain and Delight Your Customers: Apply Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: This resource presents methods for coordinated, optimized, and effective customer interactions. Learn how predictive analytics allows you to determine the best action for each particular customer and keep them from leaving.
Posted: 03 Aug 2015 | Published: 05 Jan 2015

IBM

Helpful Guide to Retail Technologies and Strategies
sponsored by IBM
WHITE PAPER: This guide highlights effective approaches for retailers to enhance online and digital customer interactions, as well as identify financially sound business models and growth initiatives. Discover three imperatives organizations must get right and the tools to help them get there.
Posted: 03 Aug 2015 | Published: 30 Jan 2015

IBM

The New Frontier for Personalized Customer Experience
sponsored by IBM
WHITE PAPER: It's time for companies to remove the transaction from the pedestal, and replace it with today's savvy customer. This paper offers the basics on creating a personalized, relevant experience for individual customers. Access now to learn how an effective customer intelligence strategy will drive revenue.
Posted: 30 Jul 2015 | Published: 30 Jul 2015

IBM

Report Your Way to a Better Customer Relationship
sponsored by Solarwinds N-able
EBOOK: In this eBook you will discover why reports with a visual dashboard style graphic can quantify the value delivered to customers, building trust and creating value. Read now to put this strategy to work for your organization and creating lasting powerful customer relationships.
Posted: 29 Jul 2015 | Published: 28 Feb 2015

Solarwinds N-able

Overcoming Common Challenges of Predictive Analytics
sponsored by SearchContentManagement
EBOOK: Companies using predictive analytics software still face numerous challenges, especially in dealing with social media data. Explore some of the biggest opportunities and obstacles of predictive analytics. Inside, discover how predictive lead scoring can help you generate maximum revenue.
Posted: 29 Jul 2015 | Published: 29 Jul 2015

SearchContentManagement

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.

Enabling New Levels of Customer Engagement with Predictive Analytics
sponsored by IBM
WHITE PAPER: Access this white paper and uncover the questions you'll be able to answer with a combined predictive- and social-analytics strategy. Additionally, you'll learn 6 key positive outcomes you can gain with predictive-powered customer insights.
Posted: 14 Oct 2015 | Published: 30 Jun 2015

IBM

Why Intelligence is Key to Sales and Marketing Success
sponsored by Microsoft
EGUIDE: In this two-part expert guide, you'll learn how lead-scoring and analytics tools are helping sales teams to chase down promising leads, diagnose sales performance, and forecast business opportunities. You'll also discover why customer personalization is crucial to making a sale in 2015.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

Strategies for Data-Driven Marketing
sponsored by Microsoft
EGUIDE: In this e-guide, experts help marketers determine which technologies and practices will allow them to derive action and insight from a vast amount of data. Access now and learn how to keep up with today's marketing disruptors.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

How to Optimize the Multi-Channel Customer Experience
sponsored by Microsoft
EGUIDE: In this e-guide, our very own CRM experts explore how an omni-channel approach can remove the silos and barriers to a truly cohesive view of customers and operations. Read on to discover best practices for tackling multi-channel integration pitfalls.
Posted: 09 Oct 2015 | Published: 09 Oct 2015

Microsoft

CRM Analytics 101: Harnessing Customer Data For Smarter Business Decisions
sponsored by Microsoft
EGUIDE: This expert guide explains how CRM analytics can help your organization to drill into customer data to make smarter business decisions and offer customers more personalized service.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

Microsoft

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM
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CRM ANALYTICS DEFINITION (continued): …  and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.According to an article in InfoWorld, CRM analytics can provide customer segmentation groupings (for example, at its simplest, dividing customers into those most and least likely to repurchase a product); profitability analysis (which customers lead to the most profit over time); personalization (the ability to market to individual customers based on the data collected about them); event monitoring … 

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