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CKM Reports
 
How Customer Identity Management Helps Marketers Take Control of Their Data
sponsored by Gigya
WHITE PAPER: Many marketers aren't in control of their customer data, relying on third-party data brokers or waiting on IT to run reports. Customer identity management can empower you to more efficiently capture and organize data into complete user profiles, easily create segments and reports, and offer customized customer journeys.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

BlaBlaCar Drives the Sharing Economy with Big Data Analytics
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data analytics platform that empowered a ridesharing service to improve the user experience and test new product features. Discover how this strategy accelerates analysis of large amounts of data to produce actionable insights faster.
Posted: 17 Mar 2016 | Premiered: 17 Mar 2016

Hewlett-Packard Enterprise

10 Tips & Tricks for CRM Data Quality Success
sponsored by Trillium Software
EBOOK: In this e-book, you will discover how to initiate a meaningful data quality project, and maintain it over time, to bolster your ongoing CRM efforts by utilizing 10 industry-proven tips. Learn how to accommodate the different internal and external constituencies that are impacted by your CRM, and more.
Posted: 30 Mar 2016 | Published: 30 Mar 2016

Trillium Software

Real-time Data Analytics Improves the Customer Experience
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: Access this brief resource to learn about a strategy to analyze billions of rows of customer data and return results in seconds. Discover how this approach can improve the user experience, reduce customer churn, and more.
Posted: 14 Mar 2016 | Published: 31 Dec 2015

Hewlett-Packard Enterprise

Case Study: American Cancer Society Adopts a Comprehensive Constituent View
sponsored by Gigya
CASE STUDY: The American Cancer Society needed to more efficiently and securely manage the identities of its volunteers, donors, and participants. This case study discusses the authentication strategy that enabled them to capture and organize more data about their constituents' identities to make complete user profiles.
Posted: 14 Apr 2016 | Published: 14 Apr 2016

Gigya

Assessing the Benefits of Social and Cloud-Based CRM Tools
sponsored by Microsoft
EGUIDE: Do the cloud and CRM go hand in hand? Most will argue yes. In this expert e-guide, tap into advantages of CRM in the cloud, and learn how technology company Shuttle Cloud uses cloud tools to manage customers, organize sales leads and for hiring internally. Plus, gain tips for making social CRM tools work effectively in your organization.
Posted: 02 Feb 2016 | Published: 01 Feb 2016

Microsoft

CSO Insights Webcast: Raising the Bar on Sales Attainment
sponsored by Microsoft
WEBCAST: In this webcast, Barry Trailer, co-founder of CSO Insights, discusses the role of relationships in the new world of today's buyer, and how these relations impact the ability of sellers to reach their goals.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

Put The Business Strategy Back In Your Data Management Business Case
sponsored by Microsoft
WHITE PAPER: This report describes which stakeholders architects should engage with to gather the information they'll need to push forward a data-driven business model. Uncover how to incorporate business strategy into your data strategies, and most importantly, how to make the business case for a data management agenda.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

Driving multichannel engagement with the voice of the customer
sponsored by Oracle Corporation
EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

Enhance Your 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

IBM
 
 
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