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SAS® Data Governance: Give your data some guidance – and make it work for your business
sponsored by SAS
WHITE PAPER: In this white paper discover how one data governance platform can help your organization build the set of policies, processes and boundaries you need to holistically manage your data. Read on to learn how data governance can allow you to establish how you want your data to behave.
Posted: 09 Oct 2015 | Published: 09 Oct 2015

SAS

Understand The Power Of The Data Management Platform (DMP)
sponsored by Cxense
WHITE PAPER: Managing and putting data to work is one of the biggest challenges publishers face in the digital age. Data is black gold for publishers, but they require both technology and know-how to refine it – which is why using a data management platform (DMP) can help. Inside, learn how to deploy and successfully use a DMP to be more audience-data savvy.
Posted: 10 May 2017 | Published: 10 May 2017

Cxense

Customer Relationship Management 101
sponsored by Salesforce
EBOOK: In this e-book, explore CRM and discover 5 ways it helps you grow your business, 7 unmistakable signs that you need CRM, how Salesforce can help shape your CRM strategy, and more.
Posted: 11 Aug 2017 | Published: 11 Aug 2017

Salesforce

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
EBOOK: Learn how to create comprehensive omnichannel workforce management by optimizing planning, forecasting, and scheduling to help you orchestrate your customers' journey and improve overall experiences.
Posted: 25 Aug 2017 | Published: 25 Aug 2017

Genesys

Measuring, Monitoring and Improving Customer Experience
sponsored by OpenText
EGUIDE: This E-Guide focuses on how companies can address CEM challenges and take steps to improve the overall customer experience.
Posted: 11 Sep 2013 | Published: 11 Sep 2013

OpenText

CRM and the Future of Healthcare Engagement
sponsored by Microsoft
EBOOK: While CRM started as a tool for salespeople, CRM tools now play a vital role in healthcare as well. To understand the future of CRM in healthcare, it's important to understand how CRM solutions are being applied. Explore 5 common uses of CRM in healthcare, 4 ways analytics can serve healthcare and business purposes, and more.
Posted: 10 Jan 2017 | Published: 10 Jan 2017

Microsoft

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Context-Aware Tech Senses, Responds to Customer Needs
sponsored by SearchContentManagement
EBOOK: This expert handbook explores how to leverage context-aware technologies to create appropriately personalized customer experiences. Discover how to deliver on the promise of personalized content delivery with tools and strategies for web content management, marketing automation, machine learning, and more.
Posted: 19 Apr 2016 | Published: 15 Apr 2016

SearchContentManagement

Customer Experience Management in the New Era of Mobility
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.
Posted: 05 Jun 2013 | Published: 24 Aug 2012

IBM

A Success Model for CRM Integration, And How to Avoid the Most Common Mistake
sponsored by Scribe Software Corporation
WHITE PAPER: As more companies begin to implement customer relationship management (CRM) applications, many struggle with common integration challenges. This paper offers a three step success model for CRM integration projects. Read on to learn the characteristics, implementation requirements, benefits, data replication and process integration.
Posted: 22 Aug 2012 | Published: 01 May 2011

Scribe Software Corporation
 
 
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