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CKM Software Reports
 
The Data-Driven Journey: A Digital Insurer's Path To Loyalty and Increased Profits
sponsored by Teradata
CASE STUDY: By unifying their customer data into a single repository and employing data-driven marketing world-class digital insurer Aviva has been able to use data-driven marketing to proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory compliance quickly.
Posted: 16 Feb 2015 | Published: 31 Dec 2014

Teradata

CRM Analytics 101: Harnessing Customer Data for Smarter Business Decisions
sponsored by SearchCRM
EGUIDE: CRM analytics involves drilling into customer data to make smarter business decisions and to offer customers more personalized service. In this expert e-guide, uncover an overview of analytics and what an organization can gain from it, steps for making the business case, the solution landscape, tips for choosing the right platform, and more.
Posted: 17 Sep 2013 | Published: 17 Sep 2013

SearchCRM

Why Tech Firms Must Translate Service Into Sales
sponsored by Oracle Corporation
RESOURCE: Customers demand not only great products at great prices but also great service and support--But how can you provide this? Access this concise resource to learn more about why high tech firms aren't translating great service into great sales and what can be done to change this.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Oracle Corporation

Data Culture in Software Development
sponsored by New Relic
RESEARCH CONTENT: 1/3 of companies reportedly lack the ability to measure and interpret which business strategies work and which ones don't - do you? In this survey report, discover how other organizations are using data to improve customer experience and software development. Plus, see how you stack up against the companies surveyed.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

New Relic

Protect Your Customer Data for Peace of Mind
sponsored by Cisco Systems, Inc.
WHITE PAPER: When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind.
Posted: 22 Feb 2008 | Published: 01 Jan 2007

Cisco Systems, Inc.

Analytics: The real-world use of big data - How innovative enterprises in the midmarket extract value from uncertain data
sponsored by IBM
WHITE PAPER: While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

IBM

Dive Deeper into Your Sales Metrics: 4 Ways to Discover Hidden Sales Treasure
sponsored by Qvidian
WHITE PAPER: This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
Posted: 04 Aug 2011 | Published: 04 Aug 2011

Qvidian

Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst
sponsored by Birst
CASE STUDY: In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
Posted: 19 Oct 2009 | Published: 19 Oct 2009

Birst

Catch The Next Wave: The SME’s Guide 2011: Get Ready Now - Don’t Miss The Opportunities Of The Coming Boom
sponsored by SAP AG
EBOOK: This practical 20-minute guide for UK SMEs shows you where to spend your time and effort to prepare for the recovery, and fully unlock your potential for profitable growth.
Posted: 21 Feb 2011 | Published: 21 Feb 2011

SAP AG

Building Relationship Capital: Client Relationship Management for the Capital Markets
sponsored by Pivotal CRM, a CDC Software solution
WHITE PAPER: Current market trends in investment banking research demand a rapid, sophisticated response, not just in terms of corporate strategy, but in the technologies to support these strategic moves. Learn how CRM technology helps capital-markets firms streamline investment-banking activities, increase brokerage trade volume and meet compliance challenges.
Posted: 25 Jan 2011 | Published: 24 Jan 2011

Pivotal CRM, a CDC Software solution
 
 
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