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Business Metrics

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ALSO CALLED: Business Performance Metrics, Sales Metrics
DEFINITION: A business metric is any type of measurement used to gauge some quantifiable component of a company's performance, such as return on investment (ROI), employee and customer churn rates, revenues, EBITDA, and so on. Business metrics are part of the broad area of business intelligence, which comprises a wide variety of applications and technologies for gathering, storing, analyzing, and providing access  … 
Definition continues below.
Business Metrics Reports
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7 Leading Applications of Business Intelligence Software
sponsored by MicroStrategy Incorporated
BOOK: This paper explores the leading business intelligence (BI) applications across industry verticals. It is useful for business users just learning about BI applications, as well as for project managers and report developers looking for best practices.
Posted: 03 May 2006 | Published: 31 Dec 2005

MicroStrategy Incorporated
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BUSINESS METRICS DEFINITION (continued): … A business metric is any type of measurement used to gauge some quantifiable component of a company's performance, such as return on investment (ROI), employee and customer churn rates, revenues, EBITDA, and so on. Business metrics are part of the broad area of business intelligence, which comprises a wide variety of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. Systematic approaches, such as the balanced scorecard methodology, can be employed to transform an organization's mission statement and business strategy into specific and quantifiable goals, and to monitor the organization's performance in terms of achieving those goals.

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